Protecting the Financial Needs of Today’s Households

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

"Protecting the Financial Needs of Today’s Households", report uses GlobalData’s 2017 General Insurance Consumer Survey to understand the protection needs of today’s households. Respondents are categorized into eight lifestages based on type of household and lifestyle, for instance whether they are young and have not yet had a family; have a family with dependent children; are older parents with adult children still living at home; or are adults who have had a family and are now in retirement.

The finances of each lifestage are discussed in relation to bank accounts and cards; property, mortgages and loans; investments; and pensions. This allows the discussion of topics relevant to each lifestage, such as house buying, inheritance, the bank of mum and dad, retirement, and having dependent children. This provides a holistic view of consumers’ financial situations, which in association with their lifestyles is used to discuss their protection needs.

The report analyzes the uptake of protection insurance among consumers in the last 12 months for each lifestage, explores what triggered them to buy, and relates this to their top financial concerns. The report concludes by summarizing each lifestage’s demographic and financial characteristics and highlighting the critical success factors to target them.

It is crucial to understand the lifestyles and finances of families and households in order to understand their protection needs and how to target them. The key to this has changed from analyzing customers on an individual basis to assessing them based on their lifestage and household. Individuals are rarely financially independent: often they will have a partner, children, or parents with whom their finances are linked. This report holistically analyzes the finances of different lifestages to discuss their different protection needs, and suggests how to target them.

By segmenting customers this report highlights that product design and financial advice are lacking at every stage of a consumer’s life. More propositions are needed that target specific lifestages, from advice on how to save to buy a house, right through to retirement and minimizing the impact of inheritance tax. Opportunities exist for all financial services players to enhance and develop propositions that fit the needs of today’s customers.

Scope

– There are 26.7 million families in the UK, all of which have different financial needs.

– House buying is key for targeting younger consumers; however, protecting dependents becomes more important when they have children. When approaching retirement age, targeting should focus on retirement and family wealth planning.

– The top financial concern for households is paying monthly bills and housing costs, but with age consumers become more focused on saving for a comfortable retirement.

Reasons to Buy

– Understand how lifestage is influential in product marketing.

– Gain insight into how to target customer lifestages based on their unique financial needs, concerns, and lifestyles.

– Adjust your strategy to appeal to more customers by providing more targeted products and services.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY 1

1.1. Protection insurance must appeal to customers’ financial concerns 1

1.2. Key findings 1

1.3. Critical success factors 1

2. DEFINING LIFESTAGES 8

2.1. Introduction 8

2.2. Assessing the wider family and household dynamics of individuals 9

2.2.1. Moving from the financial and protection needs of individuals to families 9

2.2.2. There are

26.7 million families in the UK according to the ONS 10

2.2.3. Lifestage is a combined outcome of four factors 10

2.2.4. Lifestage demographics provide greater understanding of lifestyle 11

2.2.5. House buying and settling down to start a family is occurring later in life 11

2.2.6. Retirement age is increasing, meaning individuals will have to work later into life 13

2.2.7. Household income is higher for families with children 13

2.3. Households with children must manage work and childcare 16

2.3.1. Adults can play different employment and care roles within the household 16

2.3.2. It is common for both adults in a household with children to be working full-time 16

2.3.3. The stay-at-home parent transitions to working part-time as children get older 16

2.3.4. Parents of adult children are less likely to work as they approach retirement 17

2.3.5. How parents balance childcare and work depends on the number of children 17

2.3.6. Elderly dependents are also a responsibility 18

3. THE HOLDING OF FINANCIAL PRODUCTS 20

3.1. Bank accounts and cards 20

3.1.1. Current accounts, savings accounts, and credit cards are the most common financial products 20

3.1.2. Product penetration of banking accounts and card products 21

3.1.3. A higher value of money is stored in savings as opposed to current accounts 22

3.1.4. The average value held in current accounts is steady across all lifestages 23

3.2. Property, mortgages, and loans 24

3.2.1. Property purchase increases by lifestage, as does outright ownership 24

3.2.2. Average house values are highest for families with dependent children 25

3.2.3. Inheritance and help to buy play an important role in getting on the property ladder 25

3.2.4. Gifting is the most common way to provide help to buy a property 27

3.2.5. Inheritance money is mainly stored in savings accounts or investments 28

3.2.6. Earlier lifestages are receiving regular help from family to pay for monthly expenses 30

3.2.7. Property is an asset that can be used to fund retirement 31

3.2.8. Those with dependent children are most likely to have an investment property 33

3.2.9. The government is cracking down on buy-to-let landlords 33

3.2.10. Loans and motor finance 35

3.3. Investment products 35

3.3.1. There are four main types of investments 35

3.3.2. Consumers can have a lack of understanding about investments 36

3.3.3. Equities (stocks and shares) are the most popular type of investment product 36

3.3.4. Uptake of investment products reflects affluence 37

3.3.5. Different lifestages have different behaviors when it comes to investment products 37

3.4. Pensions 43

3.4.1. Earlier lifestages are more focused on family and home buying 43

3.4.2. Pensions are the main way of funding retirement 43

3.4.3. Those in later lifestages have a better idea of how they will fund their retirement 44

3.4.4. The use of pensions to fund retirement increases by lifestage 45

3.4.5. Pension freedoms have increased the popularity of income drawdown 45

3.4.6. Part-time employment can supplement income from a pension in retirement 45

3.4.7. More are withdrawing from their pensions following the pension freedoms 46

3.4.8. Parents with adult children at home are using their pensions to help their children 48

3.5. Protection insurance products 49

3.5.1. Life insurance was the most popular protection product purchased 49

3.5.2. Lifestages with dependent children are most likely to purchase protection 49

3.5.3. Buying a house, having children, and paying for funerals are life insurance triggers 50

3.5.4. Buying a house and having a child are the top triggers for buying income protection 51

3.5.5. Having a child, poor family medical history, and changing jobs are triggers for buying PMI 52

3.5.6. Buying or moving house is the top trigger for buying critical illness insurance 53

3.5.7. Paying monthly bills and saving for retirement are the top financial concerns 53

4. HOW TO TARGET LIFESTAGES WITH PROTECTION 55

4.1. Key success factors for targeting lifestages 55

4.1.1. The young/pre-family lifestage want digital and affordable propositions 55

4.1.2. Child-free professionals must be targeted when buying a house 56

4.1.3. Lifestages with dependent children are focused on protecting their families 57

4.1.4. Targeting households with adult children must focus on retirement and the bank of mum and dad 59

4.1.5. Targeting those who are post-family and still working should focus around retirement 60

4.1.6. Targeting the retired post-family segment should focus on retirement and inheritance planning 61

4.1.7. Conclusion 63

5. APPENDIX 64

5.1. Abbreviations and acronyms 64

5.2. Bibliography 64

5.3. Methodology 65

5.3.1. GlobalData’s 2017 UK General Insurance Consumer Survey 65

5.4. Further reading 65

Table

List of Tables

Table 1: Demographics by lifestage (%), 2017 14

Table 2: Uptake (%), average value (£) and number of different investment product types held (%), by lifestage, 2017 41

Figures

List of Figures

Figure 1: The finances of families and households are interlinked 9

Figure 2: Individuals can be segmented into lifestages reflective of their household dynamics 11

Figure 3: Lifestage is reflective of age but is determined by lifestyle 12

Figure 4: Home ownership increases by lifestage 13

Figure 5: Household income is highest for lifestages with children living in the household 14

Figure 6: It is common for both adults in households with children to be working full-time 17

Figure 7: How parents balance childcare depends on the number of children 18

Figure 8: Most elderly dependents do not live in the same household as their children 18

Figure 9: Customers are most likely to have bank accounts and credit cards 20

Figure 10: Current accounts, savings accounts, and credit cards have high uptake 21

Figure 11: Most have under £2,000 in a current account and less than £10,000 in savings 22

Figure 12: The average value held in current accounts is £2,000 and £36,000 for savings 23

Figure 13: Outright home ownership increases by lifestage as mortgages are paid off 24

Figure 14: Average house values rise when starting a family, and fall when downsizing in later lifestages 25

Figure 15: Inheritance and help to buy is important in house purchasing for earlier lifestages 26

Figure 16: The proportion of individuals receiving help to buy is highest among the earlier lifestages 28

Figure 17: Inheritance is mainly stored in savings accounts 30

Figure 18: Earlier lifestages are also getting help for day-to-day expenses 31

Figure 19: Downsizing is the main way property is expected to be used to fund retirement 32

Figure 20: Parents may be left with an empty property when they move in together, which can be used for investment 34

Figure 21: Lifestages with pre-school age children have the highes- value investment properties 34

Figure 22: Personal loans are most common among lifestages with dependent children 35

Figure 23: Exchange-traded funds have the lowest penetration but the highest average value of money invested 37

Figure 24: Different lifestages have different behaviors when it comes to investment products 40

Figure 25: Lifestages with dependent children are the most likely to have more than one type of investment product 41

Figure 26: The value held in investment products differs by lifestage 42

Figure 27: Private pensions have higher uptake among later lifestages 43

Figure 28: Pensions are the main way to fund retirement 44

Figure 29: Pensions are the main way to fund retirement among all lifestages 46

Figure 30: Withdrawing from a pension is becoming increasingly popular due to pension freedoms 47

Figure 31: Money withdrawn from pensions has different uses 48

Figure 32: Lifestages with dependent children are most likely to have purchased protection insurance in the last year 49

Figure 33: The top triggers to buy life insurance are dependent on lifestage 50

Figure 34: Buying or moving house and having a child are the top triggers for buying income protection insurance 51

Figure 35: Having a child, poor family medical history, and changing jobs are triggers for purchasing PMI 52

Figure 36: Critical illness is often sold alongside life insurance for protecting a mortgage 53

Figure 37: Saving for retirement increases as a financial concern with age 54

Figure 38: Summary and critical success factors for targeting young/pre-family households 55

Figure 39: Summary and critical success factors for targeting child-free professionals 56

Figure 40: Summary and critical success factors for targeting households with dependent children 58

Figure 41: Summary and critical success factors for targeting households with adult children 59

Figure 42: Summary and critical success factors for targeting post-family households which are still working 60

Figure 43: Summary and critical success factors for targeting post-family households which are retired 62

Frequently asked questions

Protecting the Financial Needs of Today’s Households standard reports
Currency USD
$3,450

Can be used by individual purchaser only

$10,350

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Protecting the Financial Needs of Today’s Households was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Financial Services
New
France Life Insurance Market Size and Trends by Line of…
$3,999 | June 2024
Financial Services
New
Wealth Management Trends and Themes in 2024
$5,250 | May 2024
Financial Services
New
Peru Insurance Industry - Key Trends and Opportunities to 2028
$1,450 | May 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Protecting the Financial Needs of Today’s Households in real time.

  • Access a live Protecting the Financial Needs of Today’s Households dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.