Quiznos – Failure Case Study
Quiznos misjudged a number of key business strategy decisions and failed to compete with major competitor Subway.
Quiznos saw a dramatic rise and fall in outlet growth since its opening, becoming one of the top three sandwich chains in the USA, declaring bankruptcy, and eventually ending up with a little as 176 outlets in 2021.
Scope
– Quiznos failed to compete with Subway on price. Corporate mismanaged its franchisees leading to a negative public image, buoyed by dubious marketing.
– Quiznos’s high quality stance failed to stand out from new artisan sandwich brands.
– Many foodservice brands are vulnerable to economic decline as well as experiencing various scandals but are more likely to survive if they have a strong brand identity.
– Quiznos historically has failed to respond to changes in the market but its current rebranding hopes to find success in the post-pandemic consumer landscape.
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