Robotics in Sport – Thematic Intelligence

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Robotics in Sport Market Thematic Intelligence Overview

Sports teams, organizations, companies, federations, and broadcasters use robotics to varying degrees. The most common benefits of robotics include increasing fan engagement, improving coverage of sporting events, reducing the price, improving the quality of cleaning event spaces, and ensuring sporting event management goes smoothly.

The robotics in sport thematic intelligence report takes an in-depth look at look at how important robotics are in the sports sector. This report also discusses how robotics is impacting the sports industry, the growth of this market in the future, as well as the industry’s leaders and laggards.

Robotics in Sport – Industry Analysis

The robotics industry was worth $45.3 billion in 2020 and is expected to achieve a CAGR of more than 28% during 2020-2030. The industry is divided into two segments: industrial robots and service robots. The industrial robots segment drove growth in robotics in the 2020s, and the innovation coming from applications in manufacturing is expected to spill over to areas such as logistics and healthcare.

Drones and inspection, maintenance, and cleaning robots are the most applicable opportunities for sports companies and organizations. Drones can help with several things, notably supporting performance analysis, improving the fan experience, getting better angles for broadcasters, and creating new opportunities for advertisers and sponsors. Inspection, maintenance, and cleaning robots and logistic robots can be useful for both broadcasters and teams looking to improve the quality of training and performance.

The robotics in sport industry analysis also covers:

  • Mergers and acquisitions
  • Patent trends
  • Company filings trends
  • Robotics timeline

Service and Industrial Robots Revenue, 2020-2030 ($ Billion)

Service and Industrial Robots Revenue, 2020-2030 ($ Billion)

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Robotics in Sport - Value Chain Analysis

GlobalData’s robotics value chain consists of four segments: hardware components, software components, robot manufacturing, and robotics as a service.

Software components: In recent years, software has become an increasingly important part of the robot design process. Due to the nature of the industry historically, most of the software powering industrial robots is proprietary and closed. However, this is changing with the emergence of software specialists that have developed robot operating systems (ROSs).

Robotics Value Chain Analysis

Robotics Value Chain Analysis

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Leading Robotics Adopters in the Sport Industry

Some of the leading sports organizations that are currently deploying robotics are ESPN, National Football League (NFL), Major League Baseball (MLB), and PGA Tour. ESPN has broadcasted the Drone Racing League, a sport where drones race around a track. ESPN has been using drones in broadcasting since 2015, when X Games (an extreme multisport event) was held in Aspen, Colorado. It has continued to use drones when capturing the X Games, given the high-speed nature of sports like skiing.

To know more about the leading robotics adopters in the sports industry, download a free report sample

Leading Robotics Vendors in the Sport Industry

Some of the leading vendors associated with the robotics theme are Cognex, Cyberdyne, Estun Automation, and FANUC. Cognex is one of the key players in the fast-growing machine vision market. Its products are used in automated manufacturing, warehousing, and robotics to inspect and identify parts, detect defects, and verify product assembly. They range from mobile scanners, laser profilers, and smart 3D cameras to image analysis software. The company has gained traction in China, especially in co-bots requiring 3D camera-based vision systems. It has also seen rapid growth in warehouse inventory profiling and management applications globally.

To know more about the leading robotics vendors in the sports industry, download a free report sample

Specialist Robotics Vendors in the Sport Industry

Some of the specialist robotics vendors in the sports sector are Awabot, Alphabet, Dedrone, and MVP Robotics. Awabot is a French robotics company which specializes in ‘remote presence solutions’. It rose to fame in the sporting world following the Spanish Grand Prix, where fans who could not attend because they were in hospital could virtually move down the paddock via video and talk to the racing drivers and paddock VIPs. Awabot’s BEAM mobile telepresence robot was also featured at the Paris Rolex Masters and on the red carpet of the 2022 Ballon d’Or, allowing fans to meet their heroes from afar. Awabot also offers robotic intelligence solutions, including autonomous navigation and simulation.

To know more about the specialist robotics vendors in the sports industry, download a free report sample

Sporting Federations Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The sporting federations sector scorecard has only one screen:

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

Sporting Federations Sector Scorecard – Thematic Screen

Sporting Federations Sector Scorecard – Thematic Screen

To know more about the sporting federations sector scorecard, download a free report sample

Robotics in Sport Market Report Overview

Report Pages 53
Regions Covered Global
Robotics Market Size (2020) $45.3 billion
CAGR >28%
Forecast Period 2021-2030
Value Chains Hardware Components, Software Components, Robot Manufacturing, and Robotics as a Service
Leading Robotics Adopters in Sports ESPN, National Football League (NFL), Major League Baseball (MLB), and PGA Tour
Leading Robotics Vendors Cognex, Cyberdyne, Estun Automation, and FANUC
Specialist Robotics Vendors Awabot, Alphabet, Dedrone, and MVP Robotics


  • This report provides an overview of robotics in the sports sector.
  • It explains why robotics will continue to grow in importance for the sports industry.
  • The report outlines how drones and robotics in broadcasting, performance analysis, and event management can be either essential or an improvement.
  • It also provides examples of what companies and organizations in the sports industry are doing concerning this theme.
  • Finally, the report highlights sports companies, clubs, and federations that are leading in this theme.

Reasons to Buy

  • To understand robotics and its current and future impact on the sports industry.
  • To understand how key challenges that the sports sector is facing have accelerated the need for the deployment of robotics.
  • To identify the leading robotics adopters and specialist robotics vendors.
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and securing that all-important competitive advantage.

Arsenal FC
Tottenham Hotspur
Carolina Panthers
Atlanta Falcons
National Football League
International Table Tennis Federation
Major League Soccer
World Athletics
Lucid Drone Technologies
ICE Cobotics
Drone Racing League

Table of Contents

  • 1. Executive Summary
  • 2. Robotics Value Chain

    • 2.1. Robot manufacturing
    • 2.2. Hardware components
    • 2.3. Software components
    • 2.4. Robotics as a service

  • 3. Sport Challenges
  • 4. The Impact of Robotics on Sport
  • 5. Case Studies
  • 6. Data Analysis

    • 6.1. Market size and growth forecasts
    • 6.2. Mergers and acquisitions
    • 6.3. Patent trends
    • 6.4. Company filings trends
    • 6.5. Robotics timeline

  • 7. Companies

    • 7.1. Leading robotics adopters in sport
    • 7.2. Leading robotics vendors
    • 7.3. Specialist robotics vendors in sport

  • 8. Sector Scorecard

    • 8.1. Sporting federations sector scorecard

  • 9. Glossary
  • 10. Further Reading
  • 11. Our Thematic Research Methodology
  • 12. About GlobalData
  • 13. Contact Us

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