Rugby World Cup 2023 – Event Analysis

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Rugby World Cup 2023 Report Overview

The Rugby World Cup 2023 had an estimated annual sponsorship revenue of $146.75 million. A total of 54 broadcast deals were struck for media rights to show the 2023 Rugby World Cup across the world and 39 brands partnered with the tournament, many of which are globally recognized. France was the host nation and the French broadcaster TF1 reported positive viewing figures across the competition.

The Rugby World Cup 2023 research report provides an analysis of the recent 2023 Rugby World Cup including a look at its sponsorship portfolio, broadcasters, attendance, and ticketing. The report includes a detailed overview of the key facts and events that took place across the competition, identifies the major media and sponsorship players in the market, and pinpoints the ticket prices on offer.

Annual Sponsorship Revenue (2023) $146.75 million
Key Broadcasters ·        M6

·        France Télévisions

·        TF1

·        HBS, Sky

·        DAZN

·        BeIN

·        Virgin Media Television

Key Sponsors ·        Societe Generale

·        MasterCard

·        Asahi Breweries

·        Capgemini

·        Land Rover

·        Emirates Airline

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Rugby World Cup 2023 – Broadcasters

Some of the broadcasters for the Rugby World Cup 2023 are M6, France Télévisions, TF1, HBS, Sky, DAZN, BeIN, and Virgin Media Television.

While the defeat of France to South Africa in the quarterfinals was the most-watched game in France, the Uruguay vs Namibia pool stage game attracted the least number of viewers. Predictably, the most viewed game that did not involve France was the final match. In Ireland, Virgin Media Television reported that the quarterfinal between Ireland and New Zealand generated the highest viewership in the media company’s 25-year history.

Rugby World Cup Analysis by Broadcasters, 2023 (%)

Rugby World Cup Analysis by Broadcasters, 2023 (%)

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Rugby World Cup 2023 - Sponsorship

Some of the key sponsors of the Rugby World Cup 2023 are Societe Generale, MasterCard, Asahi Breweries, Capgemini, Land Rover, and Emirates Airline. The tournament’s biggest annual sponsorship deal was with the financial services company Societe Generale. The one-year deal allowed the company to serve as a Rugby World Cup worldwide partner. Japanese brewery company Asahi Breweries had the third-highest annual deal that allowed them to serve as one of the competition’s official beers. The competition’s lowest annual sponsorship deal was with the rugby ball manufacturer Gilbert who served as the ball supplier for the Rugby World Cup 2023.

Rugby World Cup Analysis by Sponsorship, 2023 (%)

Rugby World Cup Analysis by Sponsorship, 2023 (%)

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This report provides an overview of the event including its sponsorship portfolio, broadcasters, media rights, prize money and ticketing information. An analysis of the events sponsors and broadcasters is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Key Highlights

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 Rugby World Cup performed, in the sense of both business and popularity.

Virgin Media Television
ProSieben Max
Societe Generale
Asahi Breweries

Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. Official Broadcasters and Viewing Figures
    • 2.2. Media Deals Annual Values ($)

  • 3. Sponsorship

    • 3.1. Rugby World Cup 2023 Sponsorship Portfolio
    • 3.2. Rugby World Cup 2023 Sponsorship Portfolio Breakdown

  • 4. 4. Media Path to the Final

    • 4.1. Full Results and Standings

  • 5. Finalists Breakdown

    • 5.1. South Africa
    • 5.2. New Zealand

  • 6. Prize Money

    • 6.1. Rugby World Cup 2023 Prize Money

  • 7. Ticketing

    • 7.1. Rugby World Cup 2023 Ticketing Breakdown

  • 8. Athlete Profiles

    • 8.1. Player Profile – Siya Kolisi
    • 8.2. Player Profile – Antoine Dupont

  • 9. Appendix

    • 9.1. References

  • 10. Contact Us

    • 10.1. About GlobalData
    • 10.2. Contact Us – A global network of offices


Slide 7 – The table shows the Rugby World Cup 2023 Broadcasters Breakdown Across The Globe

Slide 8 – The table shows the Rugby World Cup 2023 Broadcasters Annual Deal Values

Slide 11 – The table shows the Rugby World Cup 2023 Sponsorship Portfolio Breakdown

Slide 18 – The table shows the Rugby World Cup 2023 Prize Money

Slide 20 – The table shows the Rugby World Cup 2023 Ticketing


Slide 11 – This figure shows annual sponsorship value of all sponsors at the 2021 Rugby League World Cup.

Slide 15 – This figure shows the top 10 attended matches at the event.

Frequently asked questions

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