Business of the Serie A 2023-24 – Property Profile, Sponsorship and Media Landscape

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Business of Serie A Report Overview

The Business of Serie A is estimated to generate an annual sponsorship revenue of $69.35 million for the 2023/24 season. Serie A is Italy’s highest division of professional soccer and forms part of the ‘big five’ leagues contested in Europe. The current league structure sees 20 clubs competing against each other twice, once at home and once away, with the top four clubs at the end of the Serie A season qualifying for the Champions League.

Annual Sponsorship Value (2023-2024) $69.35 million
Key Broadcasters ·       Sky Italia

·       DAZN

·       Mediaset(R.T.I. – Reti Televisive Italiane S.p.A)

·       RAI Radiotelevisione Italiana SpA

·       Others

Key Sponsors ·       Gruppo TIM


·       Sorare

·       Puma

·       Electronic Arts

·       Others

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The Business of Serie A research report takes a closer look at the league from a social media, sponsorship, and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

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Business of Serie A – Broadcasters

Some of the broadcasters for Serie A are Sky Italia, DAZN, Mediaset(R.T.I. – Reti Televisive Italiane S.p.A), RAI Radiotelevisione Italiana SpA, and Others. DAZN and Sky Italia are the league’s commercial broadcasters in Italy for the current three-year media rights cycle. DAZN secured exclusive rights to seven Serie A matches every match week and co-exclusive rights to three matches for the 2021-22 to 2023-24 season. DAZN and Sky Italia will continue to operate as the league’s domestic broadcasters from the 2021/22 season until the end of the 2023/24 season.

Serie A Analysis by Broadcasters, 2023 (%)

Serie A Analysis by Broadcasters, 2023 (%)

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Business of Serie A – League Sponsorship

Some of the key sponsors of Serie A are Gruppo TIM,, Sorare, Puma, Electronic Arts, 1XBET, OneFootball,, Panini, and Frecciarossa. The league’s oldest partnership with Gruppo TIM is the most lucrative, bringing in $20 million per season. The extent of the rights granted to the brand over its current agreement explains the significant price tag involved with this deal, including title sponsorship of Serie A and its TIMvision brand.  However, no new deals have been announced to expand Serie A’s sponsorship portfolio over the past 12 months.

Serie A Analysis by League Sponsorship, 2023-2024 (%)

Serie A Analysis by League Sponsorship, 2023-2024 (%)

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This report offers a comprehensive look at the commercial dynamics of Italy’s top-tier professional soccer league for the 2023/24 season. Its objective is to provide valuable insights for executives, professionals, and sports enthusiasts. In essence, the report provides a deep dive into one of the most commercially significant and globally popular soccer leagues. It delves into patterns and initiatives within the league and scrutinizes critical aspects of commercialization. Additionally, the report examines all three primary partnership opportunities available to brands- kit supplier, front-of-shirt, and sleeve partners.

Reasons to Buy

  • This report offers a comprehensive and in-depth analysis of the media and sponsorship agreements that underpin the Serie A 2023/24 season. The report covers a wide range of aspects, including the league’s social media presence, media partnerships, and sponsorship revenue.
  • Accompanying the GlobalData database, the report provides an extensive analysis of the revenue generated by each individual Serie A club in terms of their sponsorship agreements. Moreover, the report takes a closer look at the league’s media partners and the social media footprint of both the league and its constituent teams. Additionally, the study focuses on the commercial landscape from a league perspective to comprehend the revenue sources and assess the league’s standing against other major soccer leagues on the continent.
  • With a range of charts and tables, this report is designed for executives and professionals, boasting presentation quality.

Emirates Airline
Gruppo TIM
MSC Cruises
Emporio Armani
Electronic Arts
Auberge Resorts Collection
Banco BPM
Pulsee Luce e Gas
Computer Gross
Gruppo Sinergy
Kumho Tire
Holding Lamioni
Balocco Ganten
Sixtus Italia
StarCasino Sport
ISOLA Artigianato di Sardegna

Table of Contents


Executive Summary

Report Overview


Average Attendances

Attendances of ‘Big Five’ European Leagues

Social Media

Team Social Media Breakdown

Team Social Media Year on year-on-year growth

Social Media League Comparison

Media Landscape

Official Broadcasters

League Comparison

Domestic Rights- Year-on-year and Per Cycle

League Sponsorship

Sponsorship Overview

Annual Deal Values

Partnerships History

Brand Industry Breakdown

Brand Location Breakdown

Kit Supplier

Overview of All Deals

Annual Deal Values

Brand Breakdown

Partnerships History

New & Expiring Deals

Front-of-Shirt Sponsorship

Deal Overview

Annual Deal Values

Brand Industry Breakdown

Brand Location Breakdown

Partnership History

New & Expiring Deals

Sleeve Sponsorship

Deal Overview

Annual Deal Values

Brand Industry Breakdown

Partnership History

Expiring Deals

Team Sponsorship

Team Sponsorship landscape

Sector Breakdown

Brand Breakdown

Teams Sponsorship Portfolio Year-on-Year Changes in Sponsorship Inventory and Annual Deal Values

Team Pages

Player Profiles

Prominent Player Profiles


Frequently asked questions

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