Singapore Wealth Management – Market Sizing and Opportunities to 2026
All the vital news, analysis, and commentary curated by our industry experts.
Singapore Wealth Management Market Overview
Singapore’s affluent segment (including HNWs and mass affluents) has grown steadily in recent years. Collectively, HNW and mass affluent individuals accounted for nearly a third of the total population in 2021. The COVID-19 pandemic impacted performance in 2020. HNW investors, with significant allocations to high-risk assets such as equities were hit hard during the crisis as stock markets across the world crashed amid widespread economic turmoil.
The Singapore wealth management market report analyzes the country’s wealth and retail savings and investments markets. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by equities, mutual funds, deposits, and bonds.
Which are the key asset bands in the Singapore wealth management market?
The key asset bands in the Singapore wealth management market are mass market, emerging affluent, mass affluent, and HNW. The mass market, which represents the largest proportion of individuals in the city-state kept the lion’s share of their wealth in safe-haven assets, thus helping them weather the storm.
Singapore wealth management market, by asset bands
For more asset bands, download a free sample
What are the key HNW asset allocation classes in the Singapore wealth management market?
The key HNW asset allocation classes in the Singapore wealth management market are equities, cash and near cash, property, commodities, and alternatives. HNW investors in Singapore allocate a notable proportion of onshore wealth to equities. Such large exposure to equities is mainly because of the developed and sophisticated equity market of Singapore and the strong performance of the STI in 2021 compared to the wider region.
Singapore wealth management market, by asset allocation classes
For more asset allocation classes, download a free sample
|Key asset bands||Mass Affluent, Emerging Affluent, Mass Affluent, and HNW|
|Key asset allocation classes||Equities, Cash and Near Cash, Property, Commodities, And Alternatives|
- Advisory and discretionary mandates dominate the Singaporean HNW wealth market.
- Deposits remain the most popular investment avenue for Singaporeans, indicating their preference for safe-haven investment asset classes.
- Bonds accounted for a small proportion of retail investment portfolios in 2021.
Reasons to Buy
- Make strategic decisions using top-level historic and forecast data on Singapore’s wealth industry.
- Identify the most promising client segment by analyzing the penetration of affluent individuals.
- Receive detailed insights into retail liquid asset holdings in Singapore.
- Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
- See an overview of key digital disruptors in the city-state’s wealth market.
UOB Asset Management
Bank of Singapore
Table of Contents
Table of Contents
Singapore Wealth Market
Resident Savings and Investments
Frequently asked questions
Which are the key asset bands in the Singapore wealth management market?
The key asset bands in the Singaporean wealth management market are mass affluent, emerging affluent, mass affluent, and HNW.
Which are the key HNW asset allocation classes in the Singapore wealth management market?
The key HNW asset allocation classes in the Singaporean wealth management market are equities, cash and near cash, property, commodities, and alternatives.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.