Six Nations (Rugby Championship), 2023 – Event Analysis

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Six Nations 2023 Event Analysis Report Overview

The Six Nations Championship has lucrative broadcast deals across the globe, with TV5 Monde covering many different regions outside of Europe. This year’s event is expected to maintain high viewership figures similar to the 2021 event, which saw England vs Scotland amass a peak audience of 8.4 million on ITV.

The UK free-to-air broadcasters, BBC and ITV, provided live coverage of the event in the UK, with TV viewing figures expected to eclipse previous years. In the rest of Europe, many broadcasters acquired rights for the live coverage of this year’s Six Nations, with RTE and Virgin Media providing coverage in Ireland, and France Televisions claiming rights in France.

The Six Nations (Rugby Championship), 2023 event analysis report analyses the 2023 Six Nations sponsors and the estimated annual values. The report also provides information regarding the event ticketing and attendance figures, as well as the competition’s prize money.

Six Nations 2023 – Broadcasters

In the UK, it was announced that BBC and ITV acquired the rights for the free-to-air broadcast of the 2023 Six Nations. ITV broadcasted England, Ireland, Italy, and France’s home matches, whilst BBC covered Scotland and Wales home matches. This deal is reported to be worth more than $127 million annually, covering from 2022 to 2025. Alongside this, S4C, RTE, France Televisions, and Virgin Media are some of the other broadcasters in the Six Nations.

Six Nations 2023 - Sponsorship Portfolio

This year’s Six Nations had five brands partnering with it. They are Guinness, TikTok, Sportable, Sage, and Breitling. Guinness is the official title sponsor and beer partner for the event, covering six years.

The other standout deal is with the social media platform, TikTok, which serves as the title sponsor for the Women’s Six Nations and an official partner for the men’s tournament. TikTok is also seen using content creators to produce Six Nations related content to help increase the visibility of the event. The deal is estimated to be worth more than $2 million annually according to GlobalData.

Six Nations Sponsorship Analysis by Deal Values, 2023 (%)

Six Nations Sponsorship Analysis by Deal Values, 2023 (%)

To know more about the Six Nations sponsors, download a free report sample

Six Nations 2023 Event Analysis Report Overview

Key Broadcasters BBC, ITV S4C, RTE, France Televisions, and Virgin Media
Leading Sponsors Guinness, TikTok, Sportable, Sage, and Breitling

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Six Nations and viewership industry professionals who want a detailed analysis of the popularity of the event.


  • This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
  • An analysis of the 2023 Six Nations sponsors is included and the estimated annual values are provided.
  • Information regarding the event ticketing and attendance figures, as well as the competition’s prize money, is also included.

Key Highlights

A detailed overview of the key facts and events which took place in Western Europe. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and well as looking into the sponsorship portfolios of the 2023 Six Nations

Reasons to Buy

For those wanting an in-depth analysis of how the 2023 Six Nations performed, in the sense of both business and popularity.


Table of Contents

  • 1. Introduction

    • 1.1. Executive Summary
    • 1.2. Overview

  • 2. Broadcasters

    • 2.1. Six Nations 2023 Broadcasts Breakdown Across Europe
    • 2.2. Six Nations 2023 Broadcasters Breakdown Across the World

  • 3. Sponsorship

    • 3.1. Six Nations 2023 Sponsorship Portfolio
    • 3.2. Six Nations 2023 Sponsorship Portfolio Breakdown
    • 3.3. Six Nations 2023 Sponsorship Contract Lengths

  • 4. Prize Money

    • 4.1. Six Nations 2023 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. Six Nations 2023 Attendance Breakdown
    • 5.2. Six Nations 2023 Ticketing Breakdown

  • 6. Appendix

    • 6.1. References

  • 7. Contact Us

    • 7.1. About GlobalData
    • 7.2. Contact Us – A global network of offices


Slide 11 – The table shows the Six Nations 2023 Sponsorship Portfolio Breakdown.

Slide 12 – The table shows the Six Nations 2023 Sponsorship Contract Lengths.

Slide 16 – The table shows the Six Nations 2023 Attendance figures.

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