Six Nations (Rugby Championship), 2024 – Event Analysis

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Six Nations Rugby Championship 2024 Event Analysis Report Overview

The annual sponsorship revenue for the Six Nations Rugby Championship 2024 is estimated to be $26.33 million. The following are some of the key highlights of the Six Nations Rugby 2023 event analysis report:

  • A Six Nations documentary released on Netflix before the tournament was aimed to increase the viewership for this year’s tournament.
  • The opening game of the Six Nations brought in an audience of over 6 million for host broadcaster France Televisions.
  • The Six Nations’ top sponsor in terms of value was Guinness.
  • In 2024, a new partnership was signed by competitions deal with InterContinental Hotels Group (IHG).
Key Broadcasters ·       Telenet Group Holding NV

·       ITV/BBC Sport

·       Arena Channels Group doo

·       Others

Key Sponsors ·       Guinness

·       Sportable

·       Sage

·       Breitling

·       TikTok

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The Six Nations Rugby Championship 2024 event analysis report identifies the sponsorship portfolio, broadcasters, prize money, and ticketing information of the Six Nations Rugby Championship. The report provides information on the event sponsors, the estimated annual values of these deals, and the event’s attendance.

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Six Nations Rugby Championship 2024 – Broadcasters

The current media rights holder of the Six Nations Rugby Championship are Telenet Group Holding NV, ITV/BBC Sport, Arena Channels Group doo, and others.

In the United Kingdom, ITV has the broadcasting rights for all the home matches for England, Ireland, France, and Italy. The BBC showed the coverage of games in Cardiff at the Principality Stadium and Edinburgh at Murrayfield for Wales and Scotland, respectively.

Six Nations Rugby Championship Sponsorship Analysis by Broadcasters

Six Nations Rugby Championship Sponsorship Analysis by Broadcasters

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Six Nations Rugby Championship 2024 - Sponsorship

The 2024 Six Nations Rugby Championship had a very large and lucrative sponsorship portfolio. The tournament’s sponsors include Guinness, Sportable, Sage, Breitling, and TikTok among others. The long-term partnership with Guinness dates back to 2010 saw the Diageo-owned beer brand renewed its partnership in 2024.

Guinness is also serving as the men’s and women’s Six Nations title sponsor. This deal is over 12 times higher in value compared to the next most profitable deal, with Sportable.

Six Nations Rugby Championship Sponsorship Analysis by Deal Values, 2024 (%)

Six Nations Rugby Championship Sponsorship Analysis by Deal Values, 2024 (%)

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  • This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
  • The report also offers an analysis of the 2024 Six Nations sponsors is included and the estimated annual values are provided.
  • It also offers information regarding the event’s ticketing and attendance figures, as well as the competition’s prize-money is also included.

Key Highlights

  • The report offers in-depth insights into the key facts and events that took place in England, Ireland, Scotland, Wales, France, and Italy.
  • The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and well as looking into the sponsorship portfolio of the 2024 Six Nations.

Reasons to Buy

  • For those wanting an in-depth analysis of how the 2024 Six Nations performed, in the sense of both business and popularity.

InterContinental Hotels Group

Table of Contents

  • 1. Event Introduction

    • 1.1. Executive Summary
    • 1.2. Introduction

  • 2. Media Landscape

    • 2.1. Six Nations 2024 Broadcasters Breakdown Across Europe
    • 2.2. Six Nations 2024 Broadcasters Breakdown Across the Rest of the World

  • 3. Sponsorship Summary

    • 3.1. Six Nations 2024 Sponsorship Portfolio
    • 3.2. Six Nations 2024 Sponsorship Breakdown

  • 4. Prize Money

    • 4.1. Six Nations 2024 Prize Money Breakdown

  • 5. Attendance & Ticketing

    • 5.1. Six Nations 2024 Attendance Breakdown
    • 5.2. Six Nations 2024 Ticketing Breakdown

  • 6. Appendix

    • 6.1. Sources


Slide 7 – Table showing a breakdown of the broadcasters across Europe.

Slide 13 – Table showing a breakdown of the prize money and the individual trophies at the 2024 Six Nations.

Slide 15 – Table showing the attendance breakdown at the 2024 Six Nations.


Slide 11 – Graph showing a breakdown of the Six Nations 2024 sponsorship portfolio.

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