Ski Travel – Case Study

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Ski Travel Report Overview

The growing popularity of skiing as entertainment and increased disposable income are driving demand for high-quality ski resorts. Furthermore, the expanding trend of adventure tourism and winter sports is fuelling the market growth. American ski resorts garnered a record-breaking 64.7 million visits during 2022-2023. In 2022, there were 6,000 ski resorts located in 68 nations. Millennials and Gen X are seeking adventure travel such as hiking, skiing, and mountain biking.

The ski travel report analyzes the global ski travel industry, including its market trend trends, key destinations, opportunities, and challenges.

Key Ski Travel Destinations ·        Aspen, Colorado, USA

·        Zermatt, Switzerland

·        Chamonix, France

·        Big Sky, Montana

·        Les Menuires, France

·        Vogel, Slovenia

Key Generations ·        Gen Y (Millennials)

·        Gen X

·        Gen Z (iGen)

·        Boomers

·        Silent Generation

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Ski Travel: Key Trends

Increasing demand for indoor skiing facilities, rising number of resorts adhering to more sustainable practices, and a surging focus on infrastructure improvement are a few of the leading factors expected to drive the ski travel market growth in the coming years. Indoor skiing facilities are becoming increasingly popular solutions for skiing enthusiasts owing to climate change and inconsistent snow seasons.

Snow skiing has gained popularity as a winter leisure activity, attracting many tourists. The ski resorts regularly help the local economy grow. Nowadays, the global economy is highly focused on sustainability, and ski resorts are especially vulnerable to the impacts of climate change. Educating staff and visitors about sustainability is helping many ski resorts shift their focus toward creating more sustainable offerings. It also advocates for climate protection.

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Ski Travel: Key Destinations

The Alps is the biggest destination for skiing in the world. The best all-around ski resort in the Alps is Zermatt, which offers a wide range of slopes, scenic mountain views, and sufficient snow. The US and France are popular destinations for domestic ski visitors.

Chamonix, France: Chamonix-Mont-Blanc Valley offers a broad range of slopes, altitudes, and orientations. Skiers with advanced skills will enjoy a unique experience in stunning surroundings.

Les Menuires, France: Les Menuires is the hub of one of the largest ski areas in the world, making it a popular destination for vacations. Mountain sports fans can take advantage of this special access to the 3 Vallées ski area to enjoy over 600 km of slopes, a unique playground, and stunning scenery.

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Ski Travel: Key Opportunities

Developments in India and China: India has been emerging as a developing Ski nation. The Uttarakhand government is focusing on strengthening the state’s infrastructure, particularly in the travel and tourism industry. Chief Minister Pushkar Singh Dhami signed deals worth INR 80,000 million in September 2023, focusing primarily on the development of ropeway projects and skiing resorts.

China’s government has also been encouraging winter sports. The Chinese government has made significant efforts to construct facilities specifically for winter sports. The government leveraged the growing bid to host the 2022 Winter Olympics and has been advertising these winter sports facilities to attract new and old ski enthusiasts, especially from the younger generations.

The increasing popularity of the adventure tourism industry: The market for adventure tourism is expected to grow steadily because of both the expansion of the adventure travel trend and economic growth. Adventure tourism is expected to gain significant popularity in association with snow sports such as rock climbing, skiing, and snowboarding.

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This case study looks at global ski travel industry and its market trend trends, key destinations, opporunities and challenges

Key Highlights

The affordability of a ski vacation is a critical component that sets it apart from other types of vacations, as ski travel is costly and frequently requires the purchase or rental of equipment. Furthermore, ski resorts are typically quite far away from airports and this may generate extra cost in the form of transportation.

As per the GlobalData consumer survey Q3 2021, adventure holidays are mostly preferred by Gen Y (Millennials), with 57.61% (3,471) of overall respondents saying they typically take this type of holiday, followed by Gen X with 22.32% of respondents.

In order to overcome climate impact, the majority of ski resorts are focusing on the Sustainable Slopes initiative, which encourages ski resorts to put collaboration above competitors and implement sustainability in all their activities. Educating staff and visitors about sustainability is helping many ski resorts shift their focus towards creating more sustainable offerings.

The rise in energy costs will have an effect on the ski tourism sector since it will raise customer prices, which will lower the number of participants.

Reasons to Buy

The Ski travel report helps the consumers to:

  • Gain an understanding of ski travel tourism
  • Get insights on the key trends and key destinations
  • Understand the potential opportunities and challenges the industry might face

Brian Head Resort
Jasná Nízke Tatry
Vail Ski Resort

Table of Contents

Ski Travel Overview

Trends in Ski Travel

Key Ski Travel Destinations

Opportunities in Ski Travel

Challenges in Ski Travel


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