Smart Clothing (Wearable Tech) – Thematic Research

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Smart clothing is a type of wearable tech. It includes garments and footwear with integrated sensors that transmit biometrics and other datasets. The COVID-19 pandemic has hit the smart clothing market, both in terms of shipments and revenues. However, some smart clothing vendors are using COVID-19 lockdowns and social distancing mandates as an opportunity to showcase their products, particularly those with healthcare and fitness capabilities.

The smart clothing thematic research report provides an overview of the smart clothing theme. The report identifies the key trends impacting the growth of the theme over the next 12 to 24 months. It also includes comprehensive industry analysis, including forecasts for smart clothing revenues and shipments alongside overall wearable tech market sizing data. Furthermore, the detailed value chain shows where smart clothing fits into the broader Internet of Things ecosystem.

Smart Clothing: Key Trends

The key trends that are associated with the smart clothing theme can be classified into three categories: technology trends, macroeconomic trends, and regulatory trends.

  • Technology trends – Some of the key technology trends impacting the smart clothing theme include advanced fibers, 3D printing, power supply, sensors, and artificial intelligence (AI).
  • Macroeconomic trends – The key macroeconomic trends that will shape the smart clothing theme are COVID-19, market adoption, and sustainability.
  • Regulatory trends – The key regulatory trends impacting the smart clothing theme include standardization and data privacy.

For more insights on key trends shaping the smart clothing theme, download a free report sample

Smart Clothing – Industry Analysis

According to GlobalData forecasts, the smart clothing market was worth $668 million in 2020 and is expected to achieve a CAGR of more than 20% during 2020-2030. Smart clothing is a part of the broader wearable technology market, which also includes smartwatches, fitness trackers, and hearables, among others. The lion’s share of the growth will come from hearables and smartwatches, while the popularity of fitness trackers will wane due to their limited capabilities when compared to smartwatches.

The smart clothing industry analysis also covers:

  • Mergers & acquisitions
  • Timeline

Smart Clothing Market Revenue, 2020-2030

Smart Clothing Market Revenue, 2020-2030

To gain more information on the smart clothing market forecast, download a free report sample

Smart Clothing - Value Chain Analysis

Smart clothing fits into the IoT value chain. GlobalData separates IoT into six distinct markets: automated home, connected car, ambient commerce, industrial internet, smart cities, and wearable technology. Smart clothing forms part of the wearable technology market. Each of the six IoT markets has a common value chain, which can, in turn, be split into four layers: the device layer, the connectivity layer, the data layer, and the app layer.

App layer: The app layer focuses on process-to-process communication across an internet protocol (IP) network and comprises the hubs that monitor and control smart clothing. This layer is attractive to service-focused companies, particularly those with health and fitness, and entertainment offerings.

Smart Clothing Value Chain Analysis

Smart Clothing Value Chain Analysis

For more insights on the smart clothing value chains, download a free report sample

Leading Companies Associated with the Smart Clothing Theme

Some of the leading companies that are making their mark within the smart clothing theme are Adidas, Alphabet, Athos, Carré Technologies, Chico’s FAS, CuteCircuit, Komodo Technologies, Levi’s, and Nike.

To know more about the leading companies associated with the smart clothing theme, download a free report sample

Consumer Electronics Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The consumer electronics sector scorecard has three screens:

  • The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • Our risk screen ranks companies within a sector based on overall investment risk.

Consumer Electronics Sector Scorecard – Thematic Screen

Consumer Electronics Sector Scorecard – Thematic Screen

To know more about the sector scorecards, download a free report sample

Smart Clothing Market Overview

Report Pages 32
Regions Covered Global
Market Size (2020) $668 million
CAGR (2020-2030) >20%
Key Trends Technology Trends, Macroeconomic Trends, and Regulatory Trends
Value Chains Device Layer, Connectivity Layer, Data Layer, and App Layer
Leading Companies Adidas, Alphabet, Athos, Carré Technologies, Chico’s FAS, CuteCircuit, Komodo Technologies, Levi’s, and Nike

Key Highlights

  • Progress in areas such as electronic textiles, artificial intelligence (AI), motion tracking, and haptics will drive the smart clothing market’s growth.
  • Currently, smart clothing products are targeted at consumers, particularly people interested in health and fitness.
  • Sports, healthcare, and military industries will become key users of smart clothing in the coming years, valuing the technology’s ability to provide continuous monitoring of physical activity.
  • For now, the smart clothing industry is awaiting investment from leading technology and apparel companies. This will improve the product’s capabilities and influence market adoption, a pressing concern for today’s smart clothing vendors.

Reasons to Buy

  • This report provides an overview of the smart clothing theme, including information on the leading companies and emerging start-ups.
  • It also provides details of how smart clothing works and how it can be used by both consumers and enterprises.

Carré Technologies
Catapult Sports
Chico's FAS
Komodo Technologies
Moticon ReGo
Movesense (Supa)
Orpyx Medical
Owlet Baby Care
Siren Care
Spinali Design
Under Armour
Wearable X

Table of Contents

Executive summary


Technology briefing


Industry analysis

Value chain


Sector scorecard


Further reading

Thematic methodology

Frequently asked questions

Smart Clothing (Wearable Tech) – Thematic Research thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Smart Clothing (Wearable Tech) – Thematic Research was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Smart Clothing (Wearable Tech) – Thematic Research in real time.

  • Access a live Smart Clothing (Wearable Tech) – Thematic Research dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.