Social Media in Payments – Thematic Research
Social Media in Payments Industry Report Overview
Social media platforms traditionally play the role of communication platforms that enable users to interact with each other in various fashions. Nowadays, social media platforms are expanding beyond this role and are rapidly entering e-commerce, creating new trends such as social commerce and livestream shopping.
Social media platforms are still at an early stage in terms of competing with dominant e-commerce platforms such as Amazon and eBay. However, their unique features enable merchants to directly target key users and the platforms can take advantage of viral trends to drive product sales.
Key Trends
The key trends that are related to the social media theme can be classified into three categories: technology trends, macroeconomic trends, and regulatory trends.
- Technology trends – The key technology trends impacting the social media theme include super app, blockchain, e-commerce, machine learning integration, metaverse, mobile commerce, payment tokenization, virtual reality (VR) and AR, 5G, and cybersecurity.
- Macroeconomic trends – The key macroeconomic trends that will shape the social media theme are COVID-19, fraud, younger demographics, social commerce, social peer-to-peer (P2P) (or social payments), influencers, viral content, and live shopping/ livestream shopping.
- Regulatory trends – The key regulatory trends impacting the social media theme include blockchain regulation, know your customer and anti-money laundering, and data privacy laws.
For more insights on key trends shaping the social media theme, download a free report sample
Social Media in Payments – Industry Analysis
The mobile commerce market reached $2.8 trillion in 2021. The growth in the future will be driven by further adoption of shopping on mobile platforms at the cost of desktops and laptops.
The social media in payments industry analysis also covers:
- Factors to consider for the success of social commerce
- Use cases
- Mergers and acquisitions
- Timeline
For more insights on e-commerce and mobile commerce transactions, download a free report sample
Social Media in Payments - Value Chain Analysis
GlobalData’s social media value chain comprises two segments: consumer and payment processing.
Consumer
Social media platforms have become an integral part of most consumers’ lives. They have become a major source of news, a key method of communication, and a convenient tool to find trends and connect with brands/merchants. Although computers and laptops can be used to access social media platforms, they are legacy technology that has been made compatible with social media platforms.
Social Media Value Chain Analysis
For more insights on the social media value chains, download a free report sample
Leading Companies Associated with the Social Media Theme
Some of the leading companies associated with the social media theme are:
- ACI Worldwide
- Adyen
- Alibaba
- Amazon
- Apple
- Block (formerly Square)
- ByteDance
- G+D
- Global Payments
To know more about leading companies associated with social media in the payments market, download a free report sample
Social Media Sector Scorecard – Social Media Theme
At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The social media sector scorecard has three screens:
- The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
- The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
- The risk screen ranks companies within a particular sector based on overall investment risk.
Social Media Sector Scorecard – Thematic Screen
To know more about the sector scorecards, download a free report sample
Social Media in Payments Market Overview
| Report Pages | 43 |
| Regions Covered | Global |
| Key Trends | Technology Trends, Macroeconomic Trends, and Regulatory Trends |
| Value Chains | Consumer and Payment Processing |
| Leading Companies | ACI Worldwide, Adyen, Alibaba, Amazon, Apple, Block (formerly Square), ByteDance, G+D, Global Payments, and Google |
Reasons to Buy
- Understand the advantages and challenges of social commerce.
- Understand the strategy social media platforms are taking to integrate social commerce into their infrastructure.
- Understand which companies are leading in key social commerce trends.
Key Players
Table of Contents
Frequently Asked Questions
The key technology trends impacting social media in payments market include the super app, blockchain, e-commerce, machine learning integration, metaverse, mobile commerce, payment tokenization, virtual reality (VR) and AR, 5G, and cybersecurity.
The key macroeconomic trends that will shape the social media in the payments market are COVID-19, fraud, younger demographics, social commerce, social peer-to-peer (P2P) (or social payments), influencers, viral content, and live shopping/ livestream shopping.
The key regulatory trends impacting social media in the payments sector include blockchain regulation, know your customer and anti-money laundering, and data privacy laws.
GlobalData’s social media value chain comprises two segments: consumer and payment processing.
Some of the leading companies making their mark in social media in the payments industry are ACI Worldwide, Adyen, Alibaba, Amazon, Apple, Block (formerly Square), ByteDance, G+D, Global Payments, and Google.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Related reports
View more Payments reports
