Social Media in Payments – Thematic Research

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Social Media in Payments Industry Report Overview

Social media platforms traditionally play the role of communication platforms that enable users to interact with each other in various fashions. Nowadays, social media platforms are expanding beyond this role and are rapidly entering e-commerce, creating new trends such as social commerce and livestream shopping.

Social media platforms are still at an early stage in terms of competing with dominant e-commerce platforms such as Amazon and eBay. However, their unique features enable merchants to directly target key users and the platforms can take advantage of viral trends to drive product sales.

Key Trends

The key trends that are related to the social media theme can be classified into three categories: technology trends, macroeconomic trends, and regulatory trends.

  • Technology trends – The key technology trends impacting the social media theme include super app, blockchain, e-commerce, machine learning integration, metaverse, mobile commerce, payment tokenization, virtual reality (VR) and AR, 5G, and cybersecurity.
  • Macroeconomic trends – The key macroeconomic trends that will shape the social media theme are COVID-19, fraud, younger demographics, social commerce, social peer-to-peer (P2P) (or social payments), influencers, viral content, and live shopping/ livestream shopping.
  • Regulatory trends – The key regulatory trends impacting the social media theme include blockchain regulation, know your customer and anti-money laundering, and data privacy laws. 

For more insights on key trends shaping the social media theme, download a free report sample

Social Media in Payments – Industry Analysis

The mobile commerce market reached $2.8 trillion in 2021. The growth in the future will be driven by further adoption of shopping on mobile platforms at the cost of desktops and laptops.

The social media in payments industry analysis also covers:

  • Factors to consider for the success of social commerce
  • Use cases
  • Mergers and acquisitions
  • Timeline

Social Media in Payments – Industry Analysis

For more insights on e-commerce and mobile commerce transactions, download a free report sample

Social Media in Payments - Value Chain Analysis

GlobalData’s social media value chain comprises two segments: consumer and payment processing.


Social media platforms have become an integral part of most consumers’ lives. They have become a major source of news, a key method of communication, and a convenient tool to find trends and connect with brands/merchants. Although computers and laptops can be used to access social media platforms, they are legacy technology that has been made compatible with social media platforms.

Social Media Value Chain Analysis

Social Media Value Chain Analysis

For more insights on the social media value chains, download a free report sample

Leading Companies Associated with the Social Media Theme

Some of the leading companies associated with the social media theme are:

  • ACI Worldwide
  • Adyen
  • Alibaba
  • Amazon
  • Apple
  • Block (formerly Square)
  • ByteDance
  • G+D
  • Global Payments
  • Google

To know more about leading companies associated with social media in the payments market, download a free report sample

Social Media Sector Scorecard – Social Media Theme

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. The social media sector scorecard has three screens:

  • The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Social Media Sector Scorecard – Thematic Screen

Social Media Sector Scorecard – Thematic Screen

To know more about the sector scorecards, download a free report sample

Social Media in Payments Market Overview

Report Pages 43
Regions Covered Global
Key Trends Technology Trends, Macroeconomic Trends, and Regulatory Trends
Value Chains Consumer and Payment Processing
Leading Companies ACI Worldwide, Adyen, Alibaba, Amazon, Apple, Block (formerly Square), ByteDance, G+D, Global Payments, and Google

Reasons to Buy

  • Understand the advantages and challenges of social commerce.
  • Understand the strategy social media platforms are taking to integrate social commerce into their infrastructure.
  • Understand which companies are leading in key social commerce trends.

Global Payments

Table of Contents

Executive Summary



Technology trends

Macroeconomic trends

Regulatory trends

Industry Analysis

Market size and growth forecasts

Factors to consider for the success of social commerce

Use cases

Mergers and acquisitions


Value Chain


Payment processing


Sector Scorecards

Social Media sector scorecard


Secondary Sources

Further Reading

| Our Thematic Research methodology

| About GlobalData

| Contact Us

Frequently asked questions

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