South America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2024 Update

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South America Destination Tourism Report Overview

In 2023, international arrivals into South America reached 32.92 million travelers and will reach pre-pandemic levels in 2024. As per GlobalData, the number of international arrivals is anticipated to grow at a CAGR of more than 8% from 2023 to 2028.

South America is well known for its natural attractions, with numerous iconic destinations such as Machu Picchu, the Galapagos Islands, the Iguazu Falls, and Patagonia. These locations offer a diverse range of experiences, including ancient ruins, wildlife encounters, and breathtaking natural landscapes, showcasing the rich history, culture, and natural beauty of South America that are attracting visitors from around the world.

The South America destination tourism market research report provides an analysis of destination markets, infrastructure, attractions, main and emerging source markets, as well as risks and opportunities in South America. The report explores the type of travelers that visit the region. It additionally provides a SWOT analysis.

Key Countries ·       Argentina

·       Brazil

·       Columbia

·       Chile

·       Uruguay

·       Peru

Key Tourism Types ·       Sun and beach

·       Visiting friends or family

·       City break

·       Cultural

·       Adventure/sport

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South America Destination Tourism Trends

Many South American countries are highly dependent on neighboring regional countries to support their tourism economies. Argentina has the largest known for intraregional travel among South American source markets, and many of the region’s destinations rely on Argentina. Argentina’s contribution to South American countries will gear up in 2024.

In 2023, many travelers came to the region for leisure purposes. South American countries reduced international limitations after COVID-19, and as a result, foreign travelers began visiting the region. Additionally, the rise of low-cost carriers in South America has made air travel more affordable and accessible to a wider range of travelers. This growth is attributed to the growing demand for air travel, particularly among young and middle-class travelers. These travelers seek affordable and convenient ways to explore the region, and low-cost carriers offer lower fares and more flexible travel options. Furthermore, the number of budget-friendly accommodations, tours, and activities in the region has increased, making travel more affordable and appealing to a larger demographic.

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South America Destination Tourism Market Segmentation by Countries

Argentina had the highest number of inbound trips to the South American region in 2023

Countries such as Brazil, Columbia, Chile, Uruguay, and Peru also had a significant number of inbound trips to the region. Inbound trips to Argentina rebounded post-pandemic as travelers showed a desire to explore the world again. Argentina’s potential for cultural tourism and ecotourism requires upgrades in hospitality infrastructure to attract more international visitors and enhance the tourism sector’s resilience and sustainability.

South America Destination Tourism Market Analysis by Countries, 2023 (%)

South America Destination Tourism Market Analysis by Countries, 2023 (%) 

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South America Destination Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in the South America destination tourism market in 2021

A few of the various types of holidays visitors prefer to enjoy in the South America region are sun and beach holidays, visiting friends or family, city break holidays, cultural holidays, and adventure/sports holidays among others. South America offers a wide variety of tourist experiences, including towering mountains, beautiful beaches, vast animals and forests, beautiful waterfalls, wineries, and icebergs. In addition, South America boasts a rich cultural heritage and vibrant cities, making it a diverse and appealing destination for travelers seeking a mix of natural beauty and urban exploration. Whether travelers prefer relaxing on the beach or exploring ancient ruins, South America has something to offer every type of traveler.

South America Destination Tourism Market Analysis by Types, 2021 (%)

South America Destination Tourism Market Analysis by Types, 2021 (%)

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Segments Covered in the Report

South America Destination Tourism Countries Outlook (2023)

  • Brazil
  • Columbia
  • Chile
  • Uruguay
  • Peru

South America Destination Tourism Types Outlook (2021)

  • Sun & Beach Holidays
  • Visiting Friends or Family
  • City Breaks
  • Cultural Holidays
  • Adventure/Sport
  • Others


  • This report is part of GlobalData’s Destination Market Insights Series.
  • These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

Reasons to Buy

  • Obtain a clear and detailed insight into new developments in two popular tourist destinations.
  • Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines, and hotel developments.
  • Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Hilton Worldwide Holdings Inc
Anantara Hotels
Avani Hotels & Resorts
Barcelo Gestion Hotelera S.L
Accor S.A
Ennismore International Management Ltd
Westin Hotels & Resorts
The Empresa Brasileira de Infraestrutura Aeroportuária

Table of Contents


Tourism Potential Index

Key Trends

Tourism Construction Projects

Foreign Direct Investment

Types of Tourism

Destination Focus

Risk & SWOT Analysis


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