South Korea Sports Broadcasting Media (Television and Telecommunications) Landscape

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South Korea Sports Broadcasting Media Market Report Overview

The South Korea telecom and pay-TV services market size was valued at $33.2 billion in 2021. The market is expected to grow at a CAGR of more than 3% during the forecast period, 2021-2026 primarily supported by steady growth in mobile data, fixed broadband, and pay-TV segments.

The South Korea sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in South Korea today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

South Korea Sports Broadcasting Media Market Overview

South Korea Sports Broadcasting Media Market OverviewTo know more about South Korea sports broadcasting media market forecast, download a free report sample

South Korea Sports Broadcasting Media Market Segmentation by Broadcasters

The key broadcasters in the South Korea sports broadcasting media market are Korean Broadcasting System (KBS), Munhwa Broadcasting Corporation (MBC), Seoul Broadcasting System (SBC), CJ ENM, Joongang Tongyang Broadcasting Company (JTBC), SPOTV, IB SPORTS, and KT Skylife.

KBS (Korean Broadcasting System) is the public service broadcaster of South Korea. Sports rights held by KBS include the Olympics (2018 to 2024) and domestic baseball’s KBO League (2020 to 2023). 

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South Korea Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the South Korea sports broadcasting media industry are TV services, mobile services, and fixed broadband services.

TV Services: The television household penetration will remain high during the forecast period. Pay-TV household penetration in South Korea is expected to witness more than 100% growth in South Korea mainly driven by the fact that many households subscribe to more than one Pay-TV service, mainly cable and IPTV. The South Korean Pay-TV market is dominated by the country’s three main telecommunication companies – KT Corporation, LG U+, and SK Telecom.

Mobile Services: The growth in mobile subscriptions in South Korea is driven by rising M2M/IoT subscriptions. SK Telecom will retain its leading position through 2026, supported by its strong focus on the M2M/IoT segment and digital infrastructure. It is focusing on 5G network development and has teamed up with local conglomerate Samsung to deploy cloud-native 5G core technology.

Fixed Broadband Services: Total fixed broadband lines in South Korea will increase from 23.3 million in 2021 to 25.1 million by 2026-end, driven by the South Korean government’s efforts to provide super high-speed internet services to the entire country. Furthermore, investments in fixed broadband networks by operators will also support growth of fixed broadband in the country. 

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South Korea Sports Broadcasting Media Market - Competitive Landscape

The key players in the South Korea sports broadcasting media market are SK Telecom, KT Corporation, LG U+, and others. SK Telecom leads the mobile services market accounting for over 40% of the mobile subscriptions in 2021. However, KT Corporation led the fixed broadband and pay-TV segments in 2021. KT will maintain its leading position supported by its strong foothold in the FTTH and xDSL segments.

South Korea Sports Broadcasting Media Market, Leading Players

South Korea Sports Broadcasting Media Market, Leading PlayersTo know more about leading South Korea sports broadcasting media market players, download a free report sample

South Korea Sports Broadcasting Media Market Report Overview

Market Revenue (2021) $33.2 billion
CAGR (2021-2026) >3%
Key Sectors TV Services, Mobile Services, and Fixed Broadband Services
Leading Players SK Telecom, KT Corporation, LG U+, and Others

Key Highlights

  • IPTV will remain the leading pay-TV platform over the forecast period, with its subscriptions increasing from 2021 to 2026. The growth will be primarily supported by improving fixed broadband infrastructure and growing adoption of multiplay packages with integrated IPTV services.
  • 5G accounted for highest total mobile subscriptions in 2021 with its share increasing rapidly by the end of 2026, supported by the focus on 5G network expansion by MNOs and the government.
  • Fiber will continue to be the leading technology to deliver residential fixed broadband services in South Korea over 2021-2026.

Reasons to Buy

  • This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the South Korea television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the South Korea pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
  • With various charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

IB Sports
SK Telecom

Table of Contents

Table of contents

Country statistics

• Population and household context

Television and telecom services market outlook

• TV services market

• Mobile services market

• Fixed broadband services market

• Total telecom service revenue

Competitive landscape snapshots

• Competitive landscape

Additional resources

• Data tables

• Glossary

• Research methodology

• Country Intelligence Report coverage

• About GlobalData

Frequently asked questions

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