Southwest Airlines Co. – Digital Transformation Strategies

Pages: 23 Published: December 22, 2022 Report Code: GDDT0633ES

Southwest Airlines has been focusing on cloud technology as a part of its digital transformation strategies. The annual ICT spending of Southwest Airlines was estimated at $748 million in 2022. A major share of this spending is earmarked for acquiring software, hardware, and network and communications from vendors. Southwest Airlines is a provider of passenger airline services. The company provides point-to-point flight services that offer direct nonstop routing as compared to hub-and-spoke service.

The Southwest Airlines Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, ICT spending among others.

Digital Transformation Strategies

In line with its digital strategy, Southwest is leveraging cloud technology to modernize operations. Southwest adopted AWS Security Hub, a cloud security posture management service that provides with a comprehensive view of security alerts and security posture across AWS accounts. Using AWS Security Hub, Southwest’s security teams achieve higher visibility into the airline’s security operations and can manage both cloud-native and third-party applications with ease.

To gain more insights on digital transformation strategies and initiatives of Southwest Airlines, download a free report sample

Southwest Airlines Technology Theme Focus

Southwest Airlines is utilizing number of emerging technologies including artificial intelligence, big data, cloud computing, payments, and robotics to improve operational efficiency and enhance customer experience.

Southwest Airlines Technology Focus

Southwest Airlines Technology Focus

To know about other technology themes under focus for the company, download a free report sample

Southwest Airlines Technology Initiatives

Southwest Airlines has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs over the past few years. For instance, Southwest partnered with IFS, a global cloud enterprise applications company, to deploy IFS as its enterprise maintenance management standard to optimize operational performance by safeguarding aircraft reliability and availability.

For more insights on other technology initiatives of Southwest Airlines, download a free report sample

Southwest Airlines ICT Spend by Function

  • Communications
  • Data center
  • Network
  • Application
  • End-user computing
  • Service desk
  • Management

Southwest Airlines ICT Spend by Function, 2022

Southwest Airlines ICT Spend by Function, 2022

For more insights on ICT spending by function, download a free report sample

Southwest Airlines ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/Consulting firms
  • Specialist outsourcers
  • Systems integrators

Southwest Airlines ICT Spend by Channel, 2022

Southwest Airlines ICT Spend by Channel, 2022For more insights on ICT spending by channel, download a free report sample

Southwest Airlines External ICT Spend by Segment

  • ICT services
  • Software (including Cloud SaaS)
  • Hardware (including Cloud Iaas)
  • Network and communications
  • Consulting
  • Others

Southwest Airlines External ICT Spend by Segment, 2022

Southwest Airlines External ICT Spend by Segment, 2022For more insights on external ICT spending by segment, download a free report sample

Southwest Airlines Digital Transformation Strategies Overview

Total ICT Spending 2022 $748 million
ICT Spend by Function Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management
ICT Spend by Channel Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators
External ICT Spend by Segment ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others
Technology Theme Focus Artificial Intelligence, Big Data, Cloud Computing, Payments, and Robotics

This report provides:

  • Insight into Southwest Airlines’ technology activities.
  • Insights of its digital transformation strategies and technology center & innovation program.
  • Overview of technology initiatives covering product launches, and partnerships.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets and major ICT contracts.

Reasons to Buy

  • Gain insights into Southwest Airlines’ technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various product launches, and partnerships.

Key Players

IBM
AWS
uplift
tableau
lyft
amadeus

Table of Contents

Table of Contents

Overview

Digital Transformation Strategy

Accelerators, Incubators, and Other Innovation Programs

Technology Focus

Technology Initiatives

Partnership Network Map

ICT Budget and Contracts

Key Executives

About GlobalData

Frequently Asked Questions

The annual ICT spending of Southwest Airlines was estimated at $748 million in 2022.

The key ICT spending categories by function for Southwest Airlines are communications, data center, network, application, end-user computing, service desk, and management.

The key ICT spending categories by channel for Southwest Airlines are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.

The key external ICT spending categories by segment for Southwest Airlines are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.

The key technological theme in focus for Southwest Airlines are artificial intelligence, big data, cloud computing, payments, and robotics.

$1,495

Can be used by individual purchaser only

$2,990

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying

Request a Free Sample

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods