Success Case Study: P&G Don Limpio Concentrated Gel – Modernizing a Product to Cater for New Consumer Needs

Pages: 13 Published: June 01, 2015 Report Code: 257113

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Scope

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving goods industry by gaining insights from both within and outside of your sector.

Reasons to Buy

Why is Don Limpio concentrated gel considered an interesting case of success

What consumer insight underpins the ongoing success of Don Limpio concentrated gel

Which consumer trends has Don Limpio concentrated gel capitalized on

What can I learn from Don Limpio's successful approach to launching a profitable product within a very saturated multipurpose cleaner sector

Table of Contents

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List of Tables

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List of Figures

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$400

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Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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