Success Case Study: P&G Don Limpio Concentrated Gel – Modernizing a Product to Cater for New Consumer Needs
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Scope
Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
Obtain a broader appreciation of the fast-moving goods industry by gaining insights from both within and outside of your sector.
Reasons to Buy
Why is Don Limpio concentrated gel considered an interesting case of success
What consumer insight underpins the ongoing success of Don Limpio concentrated gel
Which consumer trends has Don Limpio concentrated gel capitalized on
What can I learn from Don Limpio's successful approach to launching a profitable product within a very saturated multipurpose cleaner sector
Table of Contents
List of Tables
List of Figures
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