Sustainability in Apparel Industry – Analysing Trends, Opportunities and Strategies for Success
All the vital news, analysis, and commentary curated by our industry experts.
Sustainability in Apparel Industry Report Overview
Consumers are increasingly vocal about their desire for more sustainable apparel, but their actions remain constrained by costs. They are becoming increasingly aware of the negative impacts of the fashion industry on the environment. Many brands and retailers are trying to improve their sustainability standards with various initiatives aimed at transitioning towards greater circularity – but most are not yet willing to reduce the number of products they make and sell, which would be a significant driver of circularity.
Sustainability in the apparel industry research report includes an analysis of brands and trends associated with sustainability in the global apparel market. The report also offers insights into key consumer survey data.
|Key Brands||· Veja
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Sustainability in the Apparel Industry – Key Trends
The key sustainability trends impacting the apparel market are booming resale and rental markets, sustainability in the sportswear market, experimenting with sustainable design, and legislation to regulate sustainability in the apparel industry.
Booming resale and rental markets: Brands are moving towards the booming resale and rental markets. As consumers become increasingly environmentally and financially conscious amid the climate and cost of living crises, the global resale market soared in 2022 and is expected to grow further between 2022 and 2026. For instance, Zara launched its resale proposition in the UK in November 2022, joining the long list of apparel brands, such as H&M, Ganni, and PrettyLittleThing, entering the market in the past year. Zara’s resale proposition is operated through the brand’s website and app, allowing consumers to sell their unwanted Zara garments as well as donate or get them repaired. In contrast to other players launching resales, Zara only offers secondhand products from its own brand, perhaps to help control its brand image in the resale market.
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Sustainability in the Apparel Industry – Brands in Focus
The key brands in the apparel market focusing on sustainability are Veja, Patagonia, Allbirds, and Reformation. Brands are launching sustainability initiatives to boost their ESG credentials and appease consumers. For instance, brands such as Zara and H&M have launched resale and repair services to extend the lifecycle of their products. Patagonia and Adidas use innovative materials, such as those derived from recycled plastic waste such as fish nets.
Patagonia has been ahead of other apparel brands in terms of sustainability since its formation. The brand’s ethos is based on having as little impact as possible on the environment and the communities involved in the production of its clothes. Patagonia has developed many initiatives with its supplying communities, such as building schools and employing underprivileged women, ensuring the people it employs and who live in the communities it works in benefit from its operations.
Brands Focusing on Sustainability in the Apparel Industry
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– While consumers are increasingly vocal about their desire for more sustainable apparel, their actions remain constrained by costs
– Brands are launching sustainability initiatives to boost their ESG credentials and appease consumers
– Governments are starting to tackle greenwashing within the fashion industry to better protect consumers
– Brands are moving to get a slice of the booming resale and rental markets
– Brands are experimenting with sustainable design to attract shoppers
- While consumers are increasingly vocal about their desire for more sustainable apparel, their actions remain constrained by costs.
- Brands are launching sustainability initiatives to boost their ESG credentials and appease consumers.
- Governments are starting to tackle greenwashing within the fashion industry to better protect consumers.
- Brands are moving to get a slice of the booming resale and rental markets.
- Brands are experimenting with sustainable design to attract shoppers.
Reasons to Buy
- Gain a comprehensive view of the sustainability trends in the global apparel market.
- Investigate key trends in the apparel market towards sustainability.
Stripe & Stare
Table of Contents
- 1. Executive Summary
- 2. Key Trends
- 2.1. Resale & Rental
- 2.2. Sustainable Sportswear
- 2.3. Sustainable Design Processes
- 2.4. Legislations
- 3. UK Consumer Survey Data
- 3.1. Global Resale: 2022 Intentions
- 3.2. Global Rental: 2022 Intentions
- 3.3. Sustainability Preferences
- 4. Brands in Focus
- 4.1. Veja
- 4.2. Patagonia
- 4.3. Allbirds
- 4.4. Reformation
- 5. Contact Us
Frequently asked questions
What are the key sustainability trends in the apparel market?
The key sustainability trends in the apparel market are booming resale and rental markets, sustainability in the sportswear market, experimenting with sustainable design, and legislation to regulate sustainability in the apparel industry.
Which are the key brands in the apparel market focusing on sustainability?
The key brands in the apparel market focusing on sustainability are Veja, Patagonia, Allbirds, and Reformation.
What are the initiatives taken up by Patagonia focusing on sustainability?
Patagonia has developed many initiatives with its supplying communities, such as building schools and employing underprivileged women, ensuring the people it employs and who live in the communities it works in benefit from its operations.
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