Understand the attitudes and views the mass affluent hold in regards to their budgeting and finances.
Place a dollar value on the difference between a mass affluent client and a retail market equivalent.
Compare mass affluent and mass market cross-selling opportunities.
Better quantify the mass affluent client base by gaining insight into the key demographics of the group.
Reasons to Buy
In which segments is the mass affluent opportunity sufficiently developed as to be a viable market in terms of size and assets
Which products represent the greatest earning potential from a mass affluent client
How much more business can a mass affluent client base bring a bank
What is the mass affluent cross-selling opportunity
Table of Contents
List of Tables
List of Figures
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