Telefonica’s Sports Sponsorship Strategy and the Impact of COVID-19

Pages: 27 Published: July 30, 2020 Report Code: GDUKSPC38035

Detailed profile of Telefonica's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy


Detailed examination of Telefonica's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy

Detailed profile of Telefonica's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Key Players


Table of Contents

1. Key Information & Background

2. Sponsorship Overview

3. Biggest deals & Activations

•3.1 The Masters

•3.2 The Wimbledon Championships

•3.3 Red Bull Racing

•3.4 Mercedes-Benz Stadium

4. Timeline

•4.1 Timeline

5. Strategy Breakdown

•5.1 Sponsorship spend by sport

•5.2 Top 10 active deals by annual value

•5.3 Partnership Length

•5.4 Contract Length

6. Covid-19 Impact and Response

•6.1 Covid-19 impact on company finances

•6.2 No retraction in sponsorship portfolio expected

•6.3 IBM activates Wimbledon sponsorship despite tournament cancellation

7. Appendix


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