Business of Tennis Grand Slams 2023 – Property Profile, Sponsorship and Media Landscape
Business of Tennis Grand Slams Report Overview
The US Open is the biggest earners from sponsorship while the Wimbledon Championships is the estimated lowest earning grand slam from sponsorship. Also, the 2022 US Open offered the biggest prize pot in slam history, while the French Open prize pot still sits below that offered pre-COVID-19.
The Business of Tennis Grand Slams 2023 report provides a clear and in-depth look at the key commercial entities linked to the slams, including social media, attendance figures, an overview of slam media deals, as well as individual commercial profiles.
Business of Tennis Grand Slams 2023: Media Landscape
Australian Open: In 2014 the Australian Open organizers first brought the host broadcasting responsibilities in-house for the tournament, as it continued down a plan to increase its global exposure. Some of the key network broadcasters of the Australian Open are Nine & Stan Sport, TSN/RDS, Eurosport, Sony Sports, and ESPN.
French Open: In 2019, France Televisions was awarded the domestic media rights to the French Open for the current rights cycle running between 2021 and 2023. Some of the key network broadcasters of the French Open are BeIN Sports, Channel 9, Globo Sport, RDS & TSN, and China Media Group & Tencent.
Wimbledon: The event falls under the category A list of sporting events, which requires availability of free-to-air coverage, though pay-tv operators can share the rights. Some of the key network broadcasters of Wimbledon are Canal Plus, Eclat, Channel 9, ESPN & Globo TV, and TSN.
US Open: In 2015 the domestic broadcasting rights of the US Open changed hands as the relationship between the tournament and the CBS network ended after 46 years of televising US Open coverage. Some of the key network broadcasters of the US Open are Channel 9 & Stan Sport, TSN, Eurosport, Sony Sports, and BeIN Sports.
Business of Tennis Grand Slams 2023: Sponsorship Landscape
Australian Open: The sponsorship portfolio of the Australian Open retains the same brands with the biggest inventory on offer. Automotive manufacturer Kia is retained as the biggest individual partner, supported by Rolex, Luzhou Laojiao, and Emirates having major sponsorship rights.
French Open: The French Open will undoubtedly announce deals in the beginning of its championships in 2023, the sponsorship picture currently sees the tournament hold 20 brand partners. These sponsorship deals are split into four categories of partners, dropping down in level of interest from main partner to official suppliers.
Wimbledon: In November 2022, Barclays replaced rival HSBC as the official banking partner of the slam. HSBC has held these rights for the previous 15 seasons at Wimbledon and so this deal marks the start of a new era.
US Open: The US Open, based in the commercial capital of the world, New York City, lives up to the heavy commercial activity linked to its host city. The tournament offers the biggest prize monies every year and one of the reasons why it can continue to do so is the high prices coming in from commercial and media revenue.
Business of Tennis Grand Slams 2023: Men’s Kit Sponsorship
Nike stands as the brand with the biggest influence in the men’s top 32 kit supplier market. Nike has long been looked to associate itself with the biggest names in global sport and tennis is no exception. Though it lost Roger Federer in his later years to Uniqlo, it has held a monopoly on the market for a few decades.
Men’s Kit Sponsorship – Brand Spend
For more insights into the brand’s spend on the men’s kit sponsorship, download a free report sample
Business of Tennis Grand Slams 2023: Women’s Kit Sponsorship
The women’s market shows a similar story as the elite men’s game in 2023. Nike is the most prominent brand in the market, covering a quarter of the elite names in the named seeds.
Women’s Kit Sponsorship – Brand Spend
For more insights into the brand’s spend on the women’s kit sponsorship, download a free report sample
Business of Tennis Grand Slams Report Overview
| Major Tennis Grand Slams | Australian Open, French Open, Wimbledon, and US Open |
Scope
The report has been produced to offer expert insight and analysis around one of the biggest individual sports globally. There is a worldwide interest in the game and the sports players stand as some of the biggest names in sport and it is therefore important to fully understand the financial and commercial operations of the sport. The report also takes a closer look at the commercial offerings of many of the leading players, offering insight as to which brands are getting involved with the individuals that play the sport.
Key Highlights
A clear and in-depth look at the key commercial entities linked to the slams themselves, including social media, attendance figures, an overview slam media deals, as well as individual commercial profiles. Key breakdowns made throughout each section of the report which offers key understanding and analysis.
Reasons to Buy
The report provides an in-depth look at one of the most entertaining and commercial sports which comprises some of the most popular sportspeople on the planet. It explores the current landscape against how it has fared in previous years offering interesting analysis which helps in understanding its position in the market and how it is set up for the ongoing 2023 season.
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
Australian Open, French Open, Wimbledon, and US Open are the major tennis grand slams of the world.
Some of the key network broadcasters of the Australian Open are Nine & Stan Sport, TSN/RDS, Eurosport, Sony Sports, and ESPN.
Some of the key network broadcasters of the French Open are BeIN Sports, Channel 9, Globo Sport, RDS & TSN, and China Media Group & Tencent.
Some of the key network broadcasters of Wimbledon are Canal Plus, Eclat, Channel 9, ESPN & Globo TV, and TSN.
Some of the key network broadcasters of the US Open are Channel 9 & Stan Sport, TSN, Eurosport, Sony Sports, and BeIN Sports.
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