Business of the Tennis Grand Slams 2024 – Property Profile, Sponsorship and Media Landscape

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Reasons to buy the ‘Business of the Tennis Grand Slams’ report:

  • Analyze the four major tennis grand slams with a clear breakdown of the commercial revenue generated.
  • Assess the main sponsorship rights at the slams and get a clear breakdown of the brands involved in the sport.
  • Examine the biggest deals of each grand slam and insightful ideal analysis in terms of industry and brand location.
  • Assess the main kit suppliers in the Tennis Grand Slams, covering the top 32 athletes for both genders’ singles tours.
  • Get an overview of the media landscape of the top four Tennis Grand Slams.

How is our ‘Business of the Tennis Grand Slams’ report unique from other reports in the market?

  • The report summarizes each slam’s biggest deals from around the world, with an insight into where these deals are being found in terms of industry and brand location.
  • It also takes a closer look at the media landscape for each tournament, if and where the competition is made freely available or placed behind a paywall.
  • It also offers a clear breakdown of the main kit suppliers in the market, covering the top 32 ranked athletes for both genders’ singles tours.
  • The report analyzes all the major deals linked to the 2024 Aussie Open, and main contracts from the 2023 editions of the French Open, Wimbledon Championships, and the US Open.

We recommend this valuable source of information to anyone involved in: 

  • ​Sports Equipment Manufacturers
  • ​Sports/Esports Event Organizers/​Advertisers/​Sponsors
  • Technology Leaders and Startups
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Business of the Tennis Grand Slams 2024 Report Overview

The Australian Open has the largest sponsorship portfolio, whereas the US Open had the highest overall revenue from sponsors for the 2024 season. The Business of the Tennis Grand Slams 2024 research report provides an analysis of the current business landscape of the biggest tennis tournaments, i.e., the Australian Open, French Open, Wimbledon, and the US Open. The report has evaluated the tennis grand slams from social media, sponsorship rights, and media perspectives. It also gives a thorough understanding of the commercial setups of the grand slams individually.

Key Tennis Grand Slams ·        Australian Open

·        French Open

·        Wimbledon

·        US Open

Key Sponsors ·        ABB Sports

·        DHL

·        Julius Bar

·        Allianz

·        Bosch

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Business of Tennis Grand Slams - Broadcasters

Australian Open: The home market broadcasting rights is carried by the Nine Network. A few of the major global markets for tennis include China Central Television, Discovery, Eurosport, and ESPN among others.

French Open: The broadcasting rights for the French Open will continue to be split between France Televisions and Amazon Prime. Eurosport, Discovery, and ESPN continue to broadcast the tournament content across different free-to-air and pay-tv channels.

Wimbledon: The BBC has remained the home of Wimbledon, in a partnership that has been running for more than 80 years. In the United States, both ESPN and the Tennis Channel committed to the slam on long-term rights. Other major broadcasting deals signed with the slam in recent months include Amazon’s exclusive deal in Germany and Austria between 2024 and 2027.

US Open: The broadcasting rights for the US Open were with ESPN, Sky Sports, Amazon Prime, and Eurosport.

Tennis Grand Slams by Broadcasters, 2024

Tennis Grand Slams by Broadcasters, 2024

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Business of Tennis Grand Slams –Sponsorship

Australian Open: For the 2024 season, the Australian Open boasts of around 31 active partnerships for the recent 2024 tournament. Its largest and longest-serving active partner is the South Korean automotive brand, Kia. Emirates, Luzhou Laojiao, and Rolex comprise the rest of the four listed brands as ‘main partners’ with the championships. From a brand industry perspective, the beverage industry stands as the most prominent.

French Open: The French Open boasts 21 deals to rank as the estimated second-highest earner from sponsorship deals. The biggest sponsor is the financial services group BNP Paribas. Besides BNP Paribas, Emirates, Lacoste, Oppo, Renault, and Rolex are all listed as larger-tiered partners, above the standard official partnership at the French Open, also referred to as Roland Garros. There is no one standout industry when it comes to the French sponsorship portfolio, with the beverage, business services, and consumer goods sectors all holding the most prominent number of deals, three. Additionally, French brands account for over half the sponsorship deals from the 2023 tournament.

Wimbledon: The Wimbledon Championships brings in the least amount of revenue from sponsorship rights across the slams. This could be because of the smaller portfolio of partners it chooses to sign with. The championships have 16 unique partners, most of which hold a similar bunch of rights with their association and thus are linked to similar valued partnerships. Barclay’s came in as the official banking partner of the championships, following the exit of HSBC. American Express, Evian, Vodafone, Ralph Lauren, and Slazenger are a few prominent partners at Wimbledon. Furthermore, much like the Australian Open, the beverage industry is the most common partner of the Wimbledon Championships.

US Open: The US Open is estimated to generate a sponsorship revenue of $151 million across the tournament sponsors, making it the largest earning tennis slam from sponsorship deals. The US Open is linked to three major partners, JP Morgan Chase, American Express, and Emirates. The tournament also continues to be linked to some of the biggest brands in the world, highlighting its market position. Other partners which are linked to partnerships are JP Morgan Chase, Evian, Tiffany, IBM, Heineken, and American Express. Additionally, the beverage industry stands as the single most prominent industry sponsor of the US Open, currently linked to six deals.

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Table of Contents

  • 1 Overview
  • Executive Summary of The Report
  • Overview of the Sport and Most Recent Slams
  • Tennis Slam Attendances
  • Tournament Prize Money & Year-on-Year Breakdown
  • Singles Champions Prize Money & Year-on-Year Breakdown
  • First Round Prize Money & Year-on-Year Breakdown
  • Time Spent On Court By Champions
  • ATP Tour Nationalities Represented
  • WTA Tour Nationalities Represented
  • 2 Social Media
  • Grand Slam Breakdown
  • ATP Tour Athletes & Year-on-Year Comparisons
  • WTA Tour Athletes & Year-on-Year Comparisons
  • 3 Media Landscape
  • Broadcasting Facts & Figures From Recent Slams
  • Australian Open Main Broadcasters
  • French Open Main Broadcasters
  • Wimbledon Championships Main Broadcasters
  • US Open Main Broadcasters
  • 4 Grand Slam Sponsorship
  • Australian Open Portfolio & Deal Values & Contracts
  • French Open Portfolio & Deal Values & Contracts
  • Wimbledon Championships Portfolio & Deal Values & Contracts
  • US Open Portfolio & Deal Values & Contracts
  • Grand Slam Sponsorship Comparison
  • 5 Athlete Kit Suppliers
  • ATP Tour Portfolio & Brand Breakdown
  • WTA Tour Portfolio & Brand Breakdown
  • Combined Brand Involvement
  • 6 Appendix


Slam Attendances Graphs

Tournament Prize Money Graphs

Time On Court Charts

Athlete Nationalities Charts

Slam Social Media Charts

Player Social Media Charts

Each Slams Main Media Deals Tables

Each Slams Sponsor Values Graphs

Sponsor Deal Breakdown Graphs for Each Slam

Grand Slam Sponsorship Comparison Graphs

ATP Tour Kit Suppliers Table

WTA Tour Kit Suppliers Table

Kit Supplier Brand Breakdown Graphs


COVID-19 Graphs

Competition Social Media Graph

Player Social Media Graphs

Slam Attendance Graph

Slam Prize Money Graph

Slam Sponsorship Deal Values Graphs

Slam Partnership Types Graphs

Slam Sponsorship Overview Graph

Brand Kit Deals Graphs

Top Five Player Social Media Graph

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