Key Themes in Travel and Tourism for 2024 – Thematic Intelligence

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Explore the following market insights and trends from the Key Themes in Travel and Tourism for 2024 – Thematic Intelligence report:

  • A comprehensive analysis of each theme and how these themes are interlinked.
  • Impact of the key themes within travel and tourism, classified into:
    • Technology Themes
    • Macroeconomic Themes
    • Industry Themes
    • ESG Theme
  • Use cases and examples of what companies and organizations in the travel and tourism industry are doing in response to specific key themes and investment strategies.
  • An in-depth description of each theme and an explanation as to why it is important in the travel and tourism sector. The analysis is backed by data and case studies of companies across different tourism sector segments.
  • Insight of the companies driving and being impacted by the changes.
  • Scorecards predicting tomorrow’s leading companies within the sector. This will help in determining the best-positioned companies for a future filled with disruptive threats. The report also covers many other sectors, including the airport sector, airline sector, attraction operator sector, lodging sector, rail and road transport sector, and travel intermediaries sector.

How is the ‘Key Themes in Travel and Tourism for 2024 – Thematic Intelligence report different from other reports in the market?

“Themes are disruptive, so it’s easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.” Getting access to the ‘‘Key Themes in Travel and Tourism for 2024’ thematic report today will help you in:

  • Understanding the travel and tourism trends that will escalate in the near future.
  • Assessing how travel and tourism companies such as tour operators, OTAs, and DMOs are utilizing these themes to drive revenues.
  • Acknowledging the potential challenges that will be faced by companies involved in these themes by understanding the social, cultural, and environmental effects on the destination.
  • Discovering recommendations for businesses involved in these themes.
  • Tracking all themes across the sectors and identifying the important themes early. This will assist in making accurate investments ahead of the competition and secure an all-important competitive advantage.
  • Capitalizing on themes that GlobalData considers to be the most impactful on the travel and tourism industry in 2024. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

We recommend this valuable source of information to anyone involved in:

  • Tour Operators and Travel Agencies/OTAs
  • Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants
  • Management Consultants and Consulting Firms

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Key Themes in Travel and Tourism Thematic Report Overview

The tourism sector has changed drastically since COVID-19. Prolonged movement restrictions imposed owing to the COVID-19 pandemic have brought about shifts in business operations and changes in traveler behavior and preferences. Remote working and online conferences have become prevalent post-COVID-19. Also, the use of digital tools has surged.

Travel and tourism companies are investing in strong online presence and innovative apps. This is because travel apps are commonly becoming a one-stop shop for the whole travel journey. Furthermore, the rise of the web-based marketplace for travel has enabled companies to harness greater consumer data to deliver more personalized offerings. Such factors are expected to drive the growth in the Travel and tourism sector.

The key themes influencing the travel and tourism sector have been classified into technology, industry, macroeconomic, and ESG themes. AI and cybersecurity are the key technology themes impacting the travel and tourism industry. The core theme under ESG is ESG 2.0, and inflation and geopolitics are top macroeconomic themes. Furthermore, the experience economy, online travel apps, sharing economy, niche tourism, and personalization are the major industry themes.

Report Pages 80
Regions Covered Global
Key Themes ·        Technology Themes

·        Macroeconomic Themes

·        Industry Themes

·        ESG Theme

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The key themes in the travel and tourism market research report provide insight into the key industry, technology, and macroeconomic themes transforming the industry in the medium and long term. The report also provides insights into the companies driving and being impacted by these changes. Furthermore, the report explains the travel and tourism trends that will proliferate in the future.

Artificial Intelligence: AI will revolutionize the travel and tourism sector in the coming years owing to its wider range of applications. For instance, airlines, airports, and travel intermediaries would benefit from the human-AI interaction layer of AI to improve operational efficiency. The lodging and cruises sectors would benefit from computer vision technologies for check-in and boarding processes.

Travel intermediaries should invest in the creation layer, wherein use cases such as generative AI-integrated chatbots are appearing in the market. Considering the disruptive nature of generative AI across all sectors, it is recommended for the other segments in the travel and tourism sector to also explore this area. To make informed decisions and be prepared to evaluate opportunities, players must stay informed about developments in AI.

The Experience Economy: Travel and tourism is one of the most important sectors of the experience economy. Consumers are now more interested in making memories through the creation of experiences, which is benefitting the experience economy. Social media platforms such as TikTok and Instagram, where in travelers share their travel stories, have contributed to the growth of the experience economy. Many travel companies offer perks such as free stays to social media influencers who end up promoting stays and destinations. These peer-to-peer advertising opportunities online are boosting the experience economy. This is because potential travelers whose social media feeds are flooded with third-party travel stories and photos are encouraged to plan a trip themselves.

Geopolitics: Every global conflict, leadership clash, and global issue connects and affects the freedom of movement. Conflict is constant, from civil wars to world wars and border disputes to migration issues. All travel and tourism players could be impacted by this theme. The conflict destinations are first to feel the impact of any conflict, consequently, negatively disturbing businesses/service providers related to travel and tourism. Airlines, airports, lodging providers, transportation services, and other players are among the sub-sectors that will be impacted by a decline in visitation due to a rise in geopolitical conflict.

Biggest Themes Shaping the Travel and Tourism Industry

Biggest Themes Shaping the Travel and Tourism Industry

Biggest Themes Shaping the Travel and Tourism Industry

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Themes in Travel and Tourism Sector Scorecard

GlobalData uses a scorecard approach to predict tomorrow’s leading companies within each sector. The sector scorecards help in determining which companies are best positioned for a future filled with disruptive threats. Each sector scorecard has three screens:

  • The thematic screen shows who are the overall leaders in the 10 themes that matter most, based on the thematic engine.
  • The valuation screen shows whether publicly listed players appear cheap or expensive relative to their peers, based on consensus forecasts from investment analysts.
  • The risk screen shows who the riskiest players in each industry are, based on the assessment of four risk categories: operational risk, financial risk, industry risk, and country risk.

Airport Sector Scorecard – Thematic Screen

Airport Sector Scorecard – Thematic Screen

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This report is part of GlobalData’s Thematic Intelligence. These reports provide insight into the key industry, technology, and macroeconomic themes changing the travel and tourism industry in the medium and long term, as well as an insight of the companies driving and being impacted by these changes. This report focus is on the Key Themes in Travel and Tourism for 2024.

Key Highlights

The tourism sector will be very different in 2024 from what it was in 2019. Prolonged movement restrictions imposed by the COVID-19 pandemic brought about shifts in business operations and goals, as well as traveler behavior and preferences. During COVID-19, remote working and online conferences became more prevalent, and digital tools began to be used more than before, by both businesses and individuals.

A strong online presence is now vital for travel and tourism companies, and this needs to be bolstered by innovative apps, AI. Travel apps are commonly becoming a one-stop-shop for the whole travel journey. Furthermore, the rise of the web-based marketplace for travel has allowed companies to harness greater consumer data to deliver more personalized offerings.

GlobalData has developed a unique thematic research ecosystem designed to take a holistic view of the big themes that impact companies in the travel and tourism industry. Our thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. These themes will change over time—every few months, some themes will drop out and new ones will be added. It is a living ecosystem, not a static one.

Reasons to Buy


Air China
AirFrance KLM
American Airlines Group
Ardent Leisure
Avis Budget
Best Western
Black Tomato
Booking Holdings
Cedar Fair
Central Japan Railway Company
China Eastern Airlines
China Southern Airlines
Choice Hotels
Compagnie des Alpes
Delta Airlines
Didi Chuxing
DXB Entertainments
East Japan Railway Company
Enterprise Holdings
Europa Park
Flight Centre Travel Group
Four Seasons
G Adventures
Genting Malaysia
Hays Travel
Hyatt Hotels
Indian Railways
InterContinental Hotels
Intrepid Group
izz Air
LATAM Airlines
Lonely Planet
Mandarin Oriental
Marriott Internaitonal
Merlin Entertainments
MGM Resorts
Minor Hotels
MTR Corp
National Express
On the Beach
Oriental Land
OYO Rooms
Parques Reunidos
Puy du Fou
Qatar Airways
Radisson Hotel Group
Royal Caribbean International
Secret Escapes
Shanghai Jin Jiang
Six Flags
SNCF Group
Southest Airlines
Turkish Airlines
United Airlines
Walt Disney
Wyndham Hotels & Resorts

Table of Contents

  • 1. Executive Summary
  • 2. Travel & Tourism Theme Map
  • 3. Technology Themes

    • 3.1. Artificial intelligence
    • 3.2. Cybersecurity

  • 4. Industry Themes

    • 4.1. The experience economy
    • 4.2. Niche tourism
    • 4.3. Online travel & travel apps
    • 4.4. Personalization
    • 4.5. The sharing economy

  • 5. Macro Themes

    • 5.1. Geopolitics
    • 5.2. Inflation

  • 6. ESG Themes

    • 6.1. ESG


  • 7. Sector Scorecards

    • 7.1. Airlines sector scorecard
    • 7.2. Airports sector scorecard
    • 7.3. Attraction operators sector scorecard
    • 7.4. Lodging sector scorecard
    • 7.5. Rail and road transport sector scorecard
    • 7.6. Travel intermediaries sector scorecard

  • 8. Glossary
  • 9. Further Reading
  • 10. Our Thematic Research Methodology
  • 11. About GlobalData
  • 12. Contact Us

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