United Kingdom (UK) Fathers Day 2022 – Analyzing Market, Trends, Consumer Attitudes and Major Players
Father’s Day has not recovered to the same extent as Mother’s Day this year compared to pre-pandemic as this occasion has occurred as the cost-of-living crisis continues to ramp up. The United Kingdom (UK) Father’s Day retail occasions report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
The UK Father’s Day Market: Key Findings
- Rising prices has limited consumers’ disposable income left to spend on this occasion and price was a more important factor in driving retailer selection in food & drink and gifts this year as consumers sought to make savings where possible. Consequently, more people stated that they shopped at a discounter, Home Bargains, for food & drink and gifts this year.
- Father’s Day gifting penetration has finally bounced back to pre-pandemic levels. The main driver was the increase of purchases in cheaper gifting categories such as food & drink, grooming & personal care, and vouchers & money.
- Cards & gift wrap were the worst-performing category this year, as penetration fell to just over 60%. This fall was driven by the downward trend in card purchases, as consumers continue to prioritize gifts.
- Tesco has an opportunity to further extend its dominance over the occasion as it has taken steps by investing in non-food including expanding its home ranges which will have appealed to Father’s Day shoppers given that spend on DIY & home improvement, outdoor gardening products, homewares, and flowers & plants was up this year.
Key Segments in the UK Father’s Day Market
The key segments of the UK Father’s Day market are food & drink, gifts, and cards & gift wrap.
Food & drink
This segment is further divided into nine categories: treats, fresh meat & meat alternatives, alcoholic drinks, fruit & vegetables, breakfast foods, non-alcoholic drinks, fish, delicatessen products, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items followed by ASDA and Sainsbury’s. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and department stores. Moreover, the most preferred device for purchasing food & drink items was mobile followed by tablets and laptops/desktops.
Gifts
This segment is further divided into sixteen categories: food & drink gifts, clothing, accessories & footwear, fine jewelry & watches, grooming & personal care, homewares, books, entertainment, vouchers & money, electricals, stationery, flowers & plants, sports, experience, outdoor gardening products, and DIY & home improvement. Tesco was the most preferred retailer for purchasing gifts followed by Amazon and ASDA. Supermarkets were the most preferred store type for purchasing gifts followed by convenience store retailers, and department stores. Moreover, the most preferred device for purchasing gifts was the laptop/desktop followed by mobile and tablets.
Cards & gift wrap
This segment is further divided into two categories: cards and gift wrap & accessories. Card Factory was the most preferred retailer for purchasing cards & gift wrap followed by Tesco and ASDA. Supermarkets were the most preferred store type for purchasing cards & gift wrap followed by value & discount retailers and general merchandisers. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.
The UK Father’s Day Market Analysis by Segments
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Market Report Overview
| Key segments | Food & Drink, Gifts, and Cards & Gift Wrap |
Reasons to Buy
- Use our in-depth consumer insight to learn which areas within Father’s Day shopping are most important to ensure that product offers to cater to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximise sales potential.
- Discover which retailers are perceived as having the best Father’s Day communications, to develop engaging marketing campaigns.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The key segments in the UK Father’s Day market are food & drink, gifts, and cards & gift wrap.
Based on the gifting, fine jewelry and watches led the segment followed by electrical items, clothing, food and drink gifts, sports gifts, accessories & footwear, and others.
The Father’s Day shopper penetration has been found highest in Northern Ireland followed by London, Northwest, Northeast, Yorkshire & Humberside.
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