United Kingdom (UK) General Insurance Market Essentials (Personal and Commercial Lines) and Distribution, H2 2023 Update

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

United Kingdom (UK) General Insurance Market Report Overview

In 2022, both personal lines and commercial lines experienced growth and contributed to an overall growth rate of the total insurance market. Notably, personal lines outperformed commercial lines when it came to their individual market growth. Strong performances by personal and commercial insurance lines and increasing premiums aided the UK insurance market growth in 2023. Rising inflation and disruptions in the supply chain led to increased claim costs for insurers in 2023. This resulted in increasing premiums and hence growth in the market.

Buy the Full Report for More Insights into the UK General Insurance Market Forecasts

Download A Free Sample Report

This United Kingdom (UK) General Insurance market research report provides an in-depth market analysis, including insights into both personal and commercial lines. For the former line of business, the report includes details of private motor, household, travel, and pet insurance. For the latter, the report includes information on commercial motor, commercial property, and employers’ liability insurance. The report also presents some underlying drivers of gross written premiums (GWP), as well as areas for future growth. Furthermore, the report discusses product distribution within both segments of the market.

Key Lines of Business ·        Personal Lines

·        Commercial Lines

Key Distribution Channels ·        Brokers

·        Direct

·        Affinity

·        Bank

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

UK General Insurance Market Segmentation by Lines of Business

The key lines of business in the UK general insurance market are commercial lines and personal lines. In 2023, the personal lines of business segment held the highest UK general insurance market share. The most prominent personal lines of insurance include private motor insurance, household insurance, pet insurance, and travel insurance. In 2024, in the private motor insurance market, claims is expected to decrease as inflation and supply chain networks recover. However, the rising costs of vehicles throughout 2023 (including second-hand cars) may price out new drivers and prompt some existing participants to exit the market.

UK General Insurance Market Analysis by Lines of Business, 2023 (%)

UK General Insurance Market Analysis by Lines of Business, 2023 (%)

Buy the Full Report for More Lines of Business Insight into the UK General Insurance Market

Download A Free Sample Report

UK General Insurance Market Segmentation by Distribution Channels

The key distribution channels in the UK general insurance market are brokers, direct channels, affinity, and banks. In 2023, the direct channel was the most popular distribution channel for personal insurance while brokers dominated the commercial insurance market. Customer demands for direct channel in the personal insurance market continue to evolve to reflect social change. Digital transformations improve both the customer journey as well as firms’ agility, which leads to increased direct sales. Moreover, after the uncertainty of the cost-of-living crisis, consumers will increasingly turn to reliable and reputable insurers directly for insurance.

UK General Insurance Market Analysis by Distribution Channels in Personal Lines on Business, 2023 (%)

UK General Insurance Market Analysis by Distribution Channels in Personal Lines on Business, 2023 (%)

Buy the Full Report for More Distribution Channel Insights into the UK General Insurance Market

Download A Free Sample Report

Segments Covered in this Report

UK General Insurance Line of Business Outlook (2023)

  • Personal Lines
  • Commercial Lines

UK General Insurance Distribution Channel Outlook (2023)

  • Brokers
  • Direct
  • Affinity
  • Bank


The total personal insurance market increased by 10.1% in 2022 and is expected to have grown by 13.3% in 2023, reaching a value of GBP36.17 billion.

The total commercial lines market experienced a 6.3% growth in GWP in 2022 and is expected to have risen by 12.5% in 2023, reaching a value of GBP37.51 billion.

The direct channel is expected to increase its share of distribution in personal lines to 51.5% in 2023. Meanwhile, GlobalData expects that the bank channel will lose some of its share in 2023.

Key Highlights

  • The total UK general insurance market grew in 2021.
  • The total commercial lines market experienced growth in GWP in 2021
  • The direct channel is expected to have lost some of the share of distribution in personal lines

Reasons to Buy

  • Understand how certain core markets in the UK general insurance market performed in 2022 and are expected to perform in 2023.
  • Ascertain how underlying factors and drivers in these markets will shape the market going forward.
  • Explore the estimated market shares in the distribution of commercial and personal lines from 2018 -2023.

Table of Contents

Executive Summary

Total General Insurance

Personal Insurance

Commercial Insurance



Frequently asked questions

United Kingdom (UK) General Insurance Market Essentials (Personal and Commercial Lines) and Distribution, H2 2023 Update standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) General Insurance Market Essentials (Personal and Commercial Lines) and Distribution, H2 2023 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Insurance reports
Financial Services
Worldline - Competitor Profile
$350 | March 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) General Insurance Market Essentials (Personal and Commercial Lines) and Distribution, H2 2023 Update in real time.

  • Access a live United Kingdom (UK) General Insurance Market Essentials (Personal and Commercial Lines) and Distribution, H2 2023 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.