United Kingdom (UK) Home Insurance (Mid-Net-Worth and High-Net-Worth) Market Size, Trends, Competitor Dynamics and Opportunities

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UK HNW Home Insurance Market Overview

The UK HNW home insurance market  was worth GBP671 million in 2022. The growth can be attributed to the rising number of HNW individuals and surging double-digit premium rates. The HNW home insurance GWP is expected to grow at a CAGR of more than 6% during 2022-2026.  HNW and MNW home insurance requirements differ from those of mass-market customers, due to the high value and specialist nature of property and possessions, which may include multiple homes, antiques, and fine art.

In addition, the mid-net-worth (MNW) home insurance market in the UK was valued at GBP350 million in 2022. The UK MNW home insurance market will grow at a CAGR of over 3% during 2022-2026. The core target market for specialist MNW home insurers is those MNW individuals with high-value individual items or collections, who require coverage that cannot be met by these high-end standard market offerings. Specialist MNW customers also include many former HNW individuals who may be downsizing and passing on wealth and possessions to the next generation.

The UK HNW and MNW home insurance market report provides an in-depth study into specialist home insurance products for wealthy individuals. It begins by defining the mid-net-worth (MNW) and high-net-worth (HNW) segments, followed by analysis of the historical growth in the number of these individuals and an estimate of market size. It outlines what a typical MNW and HNW home insurance product includes and how they are distributed.

UK HNW Home Insurance Market Overview, 2022-2026 (GBP Million)

UK HNW Home Insurance Market Overview, 2022-2026 (GBP Million)

 For more insights on the UK HNW and MNW home insurance market forecast, download a free sample report

UK HNW and MNW Home Insurance Market Dynamics

There are more than 400,000 HNW individuals in the UK. Although the number of HNW individuals has been impacted by stock market performance and pandemic-related turbulence, the number of HNW individuals has increased by an average of approximately 3% annually between 2018 and 2022.  Simultaneously, the number of MNW individuals in the UK has been more consistent in its annual growth, but the rise was minimal in 2022. There are now 15.7 million MNW individuals in the UK, although, many of these would not be suitable for specialized insurance policies and would therefore fall outside the remit of this market.

However, underinsurance, in terms of consumers holding the wrong type of policy for their specialist insurance needs, has long been a significant problem in the HNW and MNW home insurance market. Inflation and the dramatic price rises seen in many high-value items in recent years also mean that insurers and brokers need to tackle the issue of HNW and MNW customers no longer having sufficient cover limits under their existing specialist policies.

For more UK HNW and MNW home insurance market dynamics, download a free sample report

UK HNW and MNW Home Insurance Market Emerging Segments

The key emerging HNW individual or customer segments are next generation inheritors and mass affluent and emerging HNW individuals. It is equally important for the insurance industry to understand and cater for these new customer segments. Not only are there growth opportunities in capturing emerging high-wealth newcomers and those outside the traditional HNW home insurance customer demographic, but the young and emerging MNW individuals and HNW individuals of today will be the established HNW insurance customers of tomorrow. Insurers and brokers therefore need to ensure they are prepared for this changing customer base.

For additional inputs on UK HNW and MNW home insurance customer segments, download a free sample report

UK HNW and MNW Home Insurance Market – Competitive Landscape

The main players in the HNW home insurance market had been relatively stable, with little change in the positions of Hiscox and Chubb as the two largest providers. Other key insurers in the market are Aviva, Zurich, Covea, Ecclesiastical, Brit, and Home & Legacy’s new MGA status.

Hiscox: Hiscox is one of the most well-established specialist HNW insurance providers in the UK, with a long history of focus on this line of business and a reputation for insuring and owning fine art. In the UK, Hiscox offers HNW insurance through its traditional retail broker channel and has a direct online and telephone-based offering, catering more to MNW individuals and those HNW individuals comfortable with direct distribution.

Aviva: The company aims to be the new UK HNW market leader. The firm has been on the acquisition trail, buying AXA XL’s Private Client team and business in March 2021, and announcing an agreement to acquire specialist MGA Azur Underwriting in August 2022. The company plans to combine the acquired businesses with its existing Private Client business and its MNW proposition.

For more insights on the UK HNW and MNW home insurance market players, download a free sample report

UK HNW and MNW Home Insurance Market Overview

Market Size (2022) GBP671 million (HNW) and GBP350 million (MNW)
CAGR % (2022-2026) >6% (HNW) and >3% (MNW)
Forecast Period 2022-2026
Key Players Hiscox, Chubb, Aviva, Zurich, Covea, Ecclesiastical, Brit, and Home & Legacy’s new MGA status



  • GlobalData estimates that the HNW home insurance market was worth GBP671 million in 2022, with strong growth driven by the rising number of HNW individuals and double-digit premium rate increases.
  • There are more than 400,000 HNW individuals (with liquid assets in excess of $1 million) in the UK. Overall, the number of HNW individuals increased by an average of 3.9% a year between 2018 and 2022.
  • Long-established HNW market leaders Hiscox and Chubb are facing competition from a range of insurers with ambitious growth aims. Aviva is expecting to become market leader with its recent acquisition of Azur.
  • Personalized service remains vital, but seamless digital and physical interactions in other areas of HNW individuals’ lives will raise their expectations for their insurance providers to offer the same.

Reasons to Buy

  • Understand the current and forecast size and growth of the UK HNW home insurance market.
  • Gain insight into emerging HNW market segments and the impact of changing HNW expectations on their insurance relationships.
  • Understand the major players and shifting competitor dynamics in the UK HNW home insurance sector.
  • Learn what forces will affect the future shape of the UK HNW home insurance market.

Home & Legacy
HDI Global

Table of Contents

  • 1 Executive Summary

    • 1.1 Market overview
    • 1.2 Key findings
    • 1.3 Critical success factors

  • 2 The UK HNW and MNW Home Insurance Market

    • 2.1 Introduction
    • 2.2 What classifies an individual as MNW or HNW?
    • 2.3 Strong growth in the HNW home insurance market
    • 2.4 HNW insurers are navigating a challenging claims environment
    • 2.5 Underinsurance is a problem in the specialist home insurance market

  • 3 Distribution and Targeting HNW Customers

    • 3.1 Emerging market segments and the “great wealth transfer”
    • 3.2 Personalized service is key, but HNW individuals’ expectations are changing
    • 3.3 Implications for insurers

  • 4 Competitor Dynamics

    • 4.1 The HNW competitor landscape is shifting
    • 4.2 Established HNW insurers face pressure from major composites with ambitious aims
    • 4.3 A number of other specialist providers are also targeting growth
    • 4.4 New entrants and market changes

  • 5 The Future of the Market

    • 5.1 UK HNW home insurance market growth is forecast to stabilize through to 2026
    • 5.2 Other forces that will impact the future of the HNW insurance market

  • 6 Appendix

    • 6.1 Abbreviations and acronyms
    • 6.2 Methodology
    • 6.3 Secondary sources
    • 6.4 Further reading


List of Tables

Table 1: UK MNW and HNW insurance parameters

Table 2: UK HNW and MNW home insurance market GWP, GBP million, 2018-22

Table 3: Number of UK MNW and HNW individuals by liquid assets, 000s, 2018-22

Table 4: Additional claims pressures facing HNW insurers

Table 5: Number of UK MNW and HNW individuals by liquid assets, 000s, 2022-26

Table 6: UK HNW and MNW home insurance market GWP, GBP million, 2022-26


List of Figures

Figure 1: There has been robust growth in UK HNW home insurance GWP in recent years

Figure 2: Growth in the number of UK MNW and HNW individuals stalled in 2022

Figure 3: There are 1.7 million MNW individuals in the UK with liquid assets >$300,000

Figure 4: Inflation rose sharply in 2021 and 2022

Figure 5: Emerging HNW customer segments

Figure 6: Wealth management clients are seeking more hybrid and digital interaction

Figure 7: Data-driven insights that can transform HNW insurance propositions

Figure 8: The UK HNW competitor landscape is shifting, with several insurers targeting growth in this segment

Figure 9: The number of UK HNW individuals will rise by an average of 4.5% a year over 2022-26

Figure 10: Growth in HNW home insurance GWP will slow through to 2026 as inflationary pressures ease

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