United Kingdom (UK) Home Kitchen Storage Market Trends, Analysis, Consumer Dynamics and Spending Habits

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The UK: Home Category Data, The Consumer – Kitchen Storage 2024 report offers a comprehensive insight into consumer attitudes in the UK kitchen storage market. The report focuses on four key subcategories: food storage, cleaning storage, storage racks, utensil storage. Consumer data is based on our 2024 UK kitchen storage survey, using a panel of 2,000 nationally representative consumers.


– Amazon is the most shopped retailer for kitchen storage

– Home delivery was the most popular choice for fulfilment of online orders

– Price is the most important driver when selecting which retailer to purchase kitchen storage products from

Key Highlights

Amazon is the most shopped at retailer across all kitchen storage subcategories

Moving into a new home is the primary consumer purchase motivation for kitchen storage items

Younger consumers are more likely to have purchased kitchen storage items

Reasons to Buy

Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.

Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.

"Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."

Home Bargains
TK Maxx

Table of Contents


Consumer Penetration by Subcategory

Drivers of Purchase

Replacement Cycle

Retailer Use

Retailer Profiles

Retailer Drivers

Retailer Improvements

Channel Use

Research Prior to Purchase

Opinions on Shopping Online

Views Prior to Purchase

Category-specific Questions

Methodology & Contacts


Consumer Penetration by Product, 2024

Purchase Motivations, 2024

Retailer Conversion Rates, 2024

Retailers Purchased from by Subcategory (Top 5), 2024

Retailer Usage by Demographic, 2024

Drivers of Retailer Choice by Retailer, 2024

Retailer Improvement Opportunities by Retailer, 2024


Consumer Penetration, 2024

Consumer Penetration by Subcategory, 2024

Replacement Cycle, 2024

Retailers Visited & Purchased from, 2024

Retailer Profile – Amazon, 2024

Retailer Profile – ASDA, 2024

Retailer Profile – B&M, 2024

Retailer Profile – Tesco, 2022

Retailer Profile – Home Bargains, 2024

Drivers of Retailer Choice, 2024

Retailer Improvement Opportunities, 2024

Shopper Research Process, 2024

Interaction with staff instore, 2024

Channel Usage when Researching, 2024

Channel Usage when Purchasing, 2024

Online Fulfilment Methods, 2024

Shopper Views on Online Shopping for Kitchen Storage, 2024

Satisfaction with Online Shopping for Kitchen Storage, 2024

Views Prior to Purchase, 2024

Factors of Importance, 2024

Opinions on Kitchen Storage, 2024

Purchase Motivations for Reusable Water Bottles, 2024

Whether Consumers Meal Prep, 2024

Why Consumers Meal Prep, 2024

Impacts of Meal Prepping, 2024

Frequently asked questions

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