United Kingdom (UK) Food Preparation Market to 2024

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The UK Food Preparation 2019-2024 report offers comprehensive insight and analysis of the UK Food Preparation market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on accessories, gadgets, protective boards and utensils. Consumer data is based on our 2019 Food Preparation survey, using a panel of 2,000 nationally representative consumers.

The food preparation market continues to achieve steady growth, driven by strong performances in accessories, gadgets and utensils. Many shoppers bought kitchen utensils, or upgraded these items, to make food at home instead of buying meals out in a bid to cut back on spending.


– Tesco’s market-leading position under threat

– Many consumers still choose to buy food-preparation products at supermarkets

– A focus on health & wellness, as well as budgeting, will encourage spend on food preparation products

Reasons to Buy

– Use our in-depth analysis of the leading retailers in food preparation in order to understand how to appeal shoppers and remain competitive in the market

– Identify opportunities within food preparation and understand how to capitalise on the trend of home cooking

– Learn what motivates consumers when making food preparation purchases, and the importance of offline channels to the shopper journey

Home Bargains
The Range
John Lewis & Partners

Table of Contents

Table of Contents


The number of consumers buying food-preparation items increased on 2018

Tesco’s market-leading position under threat

Consumers still purchasing food-preparation products at supermarkets

New look is becoming a more important purchase motivation


Market size & growth – total market

Market size & growth – accessories

Market size & growth – gadgets

Market size & growth – protective boards

Market size & growth – utensils

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution


Market shares

Retailer profiles





John Lewis

Home Bargains



The Range








What is included

Market sizing



List of Tables

Category growth and size by sub-category, 2019-21e

Channels of distribution, 2019e and 2024e

Penetration by product (accessories), 2019

Penetration by product (gadgets), 2019

Penetration by product (protective boards), 2019

Penetration by product (utensils), 2019

Purchase motivations (move or improve), 2019

Purchase motivations (new look), 2019

Purchase motivations (replacement), 2019

Purchase motivations (impulse), 2019

Average spend (overall), 2019

Average spend (accessories), 2019

Average spend (gadgets), 2019

Average spend (protective boards), 2019

Average spend (utensils), 2019

Retailer usage – accessories, 2019

Retailer usage – gadgets, 2019

Retailer usage – protective boards, 2019

Retailer usage – utensils, 2019

Conversion rates, top 10 retailers, 2019

Retailer usage by demographic, 2019

Retailer drivers, 2019

Drivers of retailer choice: by retailer, 2019

Things retailers should improve on: by retailer, 2019


List of Figures

Market size – total market, 2018-24e

Market growth – total market, 2018-24e

Market volume growth – total market, 2018-24e

Market inflation growth – total market, 2018-24e

Market size – accessories, 2018-24e

Market growth – accessories, 2018-24e

Market size – gadgets, 2018-24e

Market growth – gadgets, 2018-24e

Market size – protective boards, 2018-24e

Market growth – protective boards, 2018-24e

Market size – utensils, 2018-24e

Market growth – utensils, 2018-24e

Category growth and size by sub-category, 2019-21e

Online market size and penetration, 2018-24e

Online and offline market growth, 2018-24e

Channels of distribution, 2019e and 2024e

Food preparation market shares, 2019

Food preparation market shares change, 2019 vs 2018

Tesco market share, 2017-19

Tesco shopper demographics, 2019

Tesco customer share (overall & by category), 2019

IKEA market share, 2017-19

IKEA shopper demographics, 2019

IKEA customer share (overall & by category), 2019

Amazon market share, 2017-19

Amazon shopper demographics, 2019

Amazon customer share (overall & by category), 2019

Wilko market share, 2017-19

Wilko shopper demographics, 2019

Wilko customer share (overall & by category), 2019

John Lewis market share, 2017-19

John Lewis shopper demographics, 2019

John Lewis customer share (overall & by category), 2019

Home Bargains market share, 2017-19

Home Bargains shopper demographics, 2019

Home Bargains customer share (overall & by category), 2019

Sainsbury's market share, 2017-19

Sainsbury's shopper demographics, 2019

Sainsbury's customer share (overall & by category), 2019

Dunelm market share, 2017-19

Dunelm shopper demographics, 2019

Dunelm customer share (overall & by category), 2019

The Range market share, 2017-19

The Range shopper demographics, 2019

The Range customer share (overall & by category), 2019

ASDA market share, 2017-19

ASDA shopper demographics, 2019

ASDA customer share (overall & by category), 2019

Food preparation penetration by demographics & region, 2019

Accessories penetration by demographics & region, 2019

Gadgets penetration by demographics & region, 2019

Protective boards by demographics & region, 2019

Utensils by demographics & region, 2019

Food preparation research process (what they did), 2019

Food preparation research process (how long they spent), 2019

Food preparation research process (areas of research), 2019

Food preparation research process (staff interaction), 2019

Food preparation products factors of importance, 2019

Food preparation retailer usage, 2019

Food preparation retailer drivers, 2019

Drivers of retailer choice, 2019

Retailer improvements, 2019

Retailer future consideration, 2019

Food preparation channel usage (researching), 2019

Food preparation store type used (researching and browsing), 2019

Food preparation device used (online researching and browsing), 2019

Food preparation channel usage (purchasing), 2019

Food preparation store type used (purchasing), 2019

Food preparation device used (online purchasing), 2019

Food preparation online fulfilment, 2019

Food preparation research process (views prior to purchase), 2019

Food preparation research process (views prior to purchase – brand), 2019

Food preparation research process (views prior to purchase – budget), 2019

Food preparation research process (views prior to purchase – retailer), 2019

Opinions on online purchasing, 2019

Online purchasing satisfaction, 2019

Brand penetration (overall food preparation), 2019

Frequently asked questions

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