United Kingdom (UK) Online Retailing via Mobile and Tablet, 2019 – 2024

Pages: 124 Published: May 31, 2019 Report Code: VR0160CH

"UK Online Mobile & Tablet Retailing 2019-2024", report forms part of GlobalData's Retail Channels series, and offers a comprehensive insight into the consumer and market dynamics of the mobile and tablet channels. The report analyses the market, which retailers consumers purchase from and consumer attitudes around shopping via the devices.

Mobile expenditure is set to continue soaring over the next five years, rising 107.1%% out to 2024. In contrast, tablet expenditure is anticipated to fall 14.4% out to 2024. Mobile shoppers will account for an estimated 55.6% of the online shopping population in 2019, but some consumers are somewhat reluctant to purchase goods on their mobile devices partly due to secutiry issues.

Scope

– Clothing & footwear dominates the mobile market, and will rise to account for 34.5% of the mobile market and 19.1% of the overall clothing & footwear market by 2024.

– Amazon dominates mobile and tablet purchasing across the vast majority of sectors, with Amazon Prime a key contributing factor to its popularity (38.1% of consumers have a subscription).

– 61.4% of online shoppers prefer to use retailers' apps rather than mobile sites as retailers invest in apps to improve the customer journey and engagement.

Reasons to Buy

– Use our in-depth market insight to understand why mobile expenditure will grow by 107.1% as tablet spend declines in the next five years, to help you optimise your platforms across devices.

– Understand which consumers are more likely to shop on mobiles and tablets at which retailers, and their shopping journeys, to enable you to tailor your website and app propositions by device.

Key Players

Amazon
H&M
Waterstones
Boots
IKEA
Made.com
ASOS
Lush
John Lewis
Wayfair
Sainsbury's
Argos
Screwfix
Tesco
Whole Foods
Morrisons
Booths
Next
Marks & Spencer
boohoo
Very.co.uk
New Look
Sports Direct
ASDA
Debenhams
Iceland
Ocado
Waitrose
Aldi
Moonpig
Holland & Barrett
Thorntons
Home Bargains
Poundshop.com
Hotel Chocolat
Dixons Carphone
AO.com
GAME
O2
Apple
HMV
Steam
The Body Shop
Superdrug
Beauty Bay
DFS
Wilko
Dunelm
B&Q
The Range
WH Smith
The Book People
Audible
Book Depository
AbeBooks.co.uk
The Works
Homebase
Wickes
PrettyLittleThing

Table of Contents

Table of Contents

The hot issues

Channel drivers & inhibitors

Main issues in mobile & tablet retailing

Strategies for success

WHAT PEOPLE BUY

Headlines

Overall market size

Market in context

Overall market growth

Clothing & footwear

Food & grocery

Electricals

Entertainment

Health & beauty

Furniture & floorcoverings

Homewares

Books

DIY & gardening

WHO PEOPLE SHOP WITH

Headlines

Top 10 retailers: clothing & footwear

Top 10 retailers: food & grocery (weekly shop)

Top 10 retailers: food & grocery (gift food)

Top 10 retailers: electricals

Top 10 retailers: entertainment

Top 10 retailers: health & beauty

Top 10 retailers: furniture & floorcoverings

Top 10 retailers: homewares

Top 10 retailers: books

Top 10 retailers: DIY & gardening

Best in class retailers

HOW PEOPLE SHOP

Headlines

Who shops

Who shops by device

Shopper profile by sector

Shopping habits

Shopping habits

How people shop by device

Who shops

Shopping preferences via mobile

METHODOLOGY

What is included

List of Tables

List of Tables

Clothing & footwear top 10 retailers' share of sector shoppers 2018: mobile, tablet

Food & grocery (weekly or regular shop) top 10 retailers' share of sector shoppers 2018: mobile, tablet

Food & grocery (food gifting) top 10 retailers' share of sector shoppers 2018: mobile, tablet

Electricals top 10 retailers' share of sector shoppers 2018: mobile, tablet

Entertainment top 10 retailers' share of sector shoppers 2018: mobile, tablet

Health & beauty top 10 retailers' share of sector shoppers 2018: mobile, tablet

Furniture & floorcoverings top 10 retailers' share of sector shoppers 2018: mobile, tablet

Homewares top 10 retailers' share of sector shoppers 2018: mobile, tablet

Books top 10 retailers' share of sector shoppers 2018: mobile, tablet

DIY & gardening top 10 retailers' share of sector shoppers 2018: mobile, tablet

Profile of the mobile shopper by sector, by demographic, 2018

Profile of the tablet shopper by sector, by demographic, 2018

Average number of orders via mobile by sector, by demographic, 2018

Average number of orders via tablet by sector, by demographic, 2018

List of Figures

List of Figures

Agreement statements around purchasing via mobile, 2018

Percentage of online shoppers that have used Instagram shopping, by age, 2018

UK tablet spend, 2018 – 2024e

Mobile and tablet shopping population, 2016 – 2019e

Overall mobile and tablets: size of the market combined, 2018 – 2024e

Overall mobile and tablets: size of the markets split by device, 2018 – 2024e

Mobile, tablet and desktop/ laptop share of the total online market, 2019e – 2024e

Growth rate by device, 2018 – 2024e

Overall devices: annual growth rate by device versus annual total online growth, 2018 – 2024e

Mobile: size of the market, 2018 – 2024e

Mobile spending split by sector, 2019e & 2024e

Tablet: size of the market, 2018 – 2024e

Tablet spending split by sector, 2019e & 2024e

Mobile and tablet spend per head, 2018 – 2024e

Clothing & footwear expenditure via mobile and tablet, 2019e & 2024e

Clothing & footwear: mobile share of expenditure, 2019e & 2024e

Clothing & footwear: tablet share of expenditure, 2019e & 2024e

Clothing & footwear: spend per head via mobile, 2019

Clothing & footwear: spend per head via tablet, 2019

Food & grocery expenditure via mobile and tablet, 2019e & 2024e

Food & grocery: mobile share of expenditure, 2019e & 2024e

Food & grocery: tablet share of expenditure, 2019e & 2024e

Food & grocery (weekly or regular shop): spend per head via mobile, 2019

Food & grocery (weekly or regular shop): spend per head via tablet, 2019

Food & grocery (gifting): spend per head via mobile, 2019

Food & grocery (gifting): spend per head via tablet, 2019

Electricals expenditure via mobile and tablet, 2019e & 2024e

Electricals: mobile share of expenditure, 2019e & 2024e

Electricals: tablet share of expenditure, 2019e & 2024e

Electricals: spend per head via mobile, 2019

Electricals: spend per head via tablet, 2019

Entertainment expenditure via mobile and tablet, 2019e & 2024e

Entertainment: mobile share of expenditure, 2019e & 2024e

Entertainment: tablet share of expenditure, 2019e & 2024e

Music & video: spend per head via mobile, 2019

Music & video: spend per head via tablet, 2019

Video games: spend per head via mobile, 2019

Video games: spend per head via tablet, 2019

Health & beauty expenditure via mobile and tablet, 2019e & 2024e

Health & beauty: mobile share of expenditure, 2019e & 2024e

Health & beauty: tablet share of expenditure, 2019e & 2024e

Health & beauty: spend per head via mobile, 2019

Health & beauty: spend per head via tablet, 2019

Furniture & floorcoverings expenditure via mobile and tablet, 2019e & 2024e

Furniture & floorcoverings: mobile share of expenditure, 2019e & 2024e

Furniture & floorcoverings: tablet share of expenditure, 2019e & 2024e

Furniture & floorcoverings: spend per head via mobile, 2019

Furniture & floorcoverings: spend per head via tablet, 2019

Homewares expenditure via mobile and tablet, 2019e & 2024e

Homewares: mobile share of expenditure, 2019e & 2024e

Homewares: tablet share of expenditure, 2019e & 2024e

Homewares: spend per head via mobile, 2019

Homewares: spend per head via tablet, 2019

Books expenditure via mobile and tablet, 2019e & 2024e

Books: mobile share of expenditure, 2019e & 2024e

Books: tablet share of expenditure, 2019e & 2024e

Books: spend per head via mobile, 2019

Books: spend per head via tablet, 2019

DIY & gardening expenditure via mobile and tablet, 2019e & 2024e

DIY & gardening: mobile share of expenditure, 2019e & 2024e

DIY & gardening: tablet share of expenditure, 2019e & 2024e

DIY & gardening: spend per head via mobile, 2019

DIY & gardening: spend per head via tablet, 2019

Mobile shopping population, 2018 – 2024e

Mobile shopping population share of the total online shopping population, 2019e & 2024e

Tablet shopping population, 2018 – 2024e

Tablet shopping population share of the total online shopping population, 2019e & 2024e

Penetration of online shoppers by device, 2019e vs 2018

Mobile shopper penetration by sector, 2019e

Tablet shopper penetration by sector, 2019e

Consumers who purchased goods on a mobile by demographic, 2018

Consumers who purchased goods on a tablet by demographic, 2018

Profile of consumers who purchased on a mobile by demographic, 2018

Profile of consumers who purchased on a tablet by demographic, 2018

Time of day consumers make purchases online by device, 2018

Device usage: browsing vs buying, 2018

Devices used to browse before purchasing, by device, 2018

Proportion of shoppers that browsed the physical store of a retailer before purchasing from the same retailer online, by device, 2018

Type of store shoppers browsed before purchasing from the same retailer online, by device, 2018

Proportion of shoppers that browsed physical stores other than the retailer purchased from online, by device, 2018

Number of physical stores browsed other than the retailer shoppers purchased from online, by device, 2018

Proportion of shoppers that browsed additional retailer websites other than that of the retailer consumers purchased from online, by device, 2018

Number of retailers visited online, other than the one consumers purchased from, by device, 2018

Time spent browsing by device, 2018

Delivery options chosen by consumers shopping online, by device, 2018

Collection options chosen by consumers shopping online, by device, 2018

Proportion of shoppers who use social media platforms, by device, 2018

Average number of orders via mobile and tablet, 2018

Statements around shopping via mobile, 2018

Usage of 'try before you buy' payment options for clothing & footwear purchases, by device, 2018

Shopping habits, by device, 2018

Use of new technology to browse and purchase online, by device, 2018

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