United Kingdom (UK) Queens Platinum Jubilee 2022 – Analyzing Market, Trends, Consumer Attitudes and Major Players

Pages: 81 Published: June 30, 2022 Report Code: GDCS220005OC

The Queen’s Platinum Jubilee was promoted as a big celebratory weekend in the UK and indeed around the world this year. The event did a lot to encourage socializing around the UK, supporting spending not only on retail but also in the hospitality industry.

The United Kingdom (UK) Queen’s Platinum Jubilee retail occasions report offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for the Queen’s Jubilee. The report also analyses the major players, the main trends, and consumer attitudes.

The UK Queen’s Platinum Jubilee Market: Key Findings

  • The Queen’s Platinum Jubilee 2022 exhibited strong participation, with over 60% of respondents reporting to have partaken in the celebrations. In comparison to the normal spring bank holiday, consumers increased spending in both hospitality and retail, though the latter performed slightly better.
  • While the Queen’s Jubilee weekend will have been positive for retailers, it is expected that some spending will have been delayed or brought forward for the event, ensuring the weeks leading up to the event will still have been marred by the ongoing cost-of-living crisis.
  • Tesco came out on top for the Queen’s Platinum Jubilee, with the supermarket rated highest among consumers for the range, price, and quality of its Platinum Jubilee products.
  • Marks & Spencer also boasted a strong performance for Queen’s Platinum Jubilee. It was the second most-shopped retailer for clothing & merchandise with the retailers placing significant emphasis on products outside of its food and drink items.

Key Segments in the UK Queen’s Platinum Jubilee Market

The key segments of the UK Queen’s Platinum Jubilee market are food & drink, clothing & merchandise, and decoration & items for events at home.

Food & Drink

This segment is further divided into nine categories: treats, fresh meat & meat alternatives, alcoholic drinks, bakery, desserts, & puddings, fruit & vegetables, non-alcoholic drinks, fish, delicatessen products, and ready meals & meal deals. Tesco was the most preferred retailer for purchasing food & drink items followed by Sainsbury’s and ASDA. The top 3 preferred stores for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers. Moreover, the most preferred device for purchasing food & drink items was mobile followed by laptops/desktops and tablets.

Clothing & Merchandise

This segment is further divided into two categories: clothing & footwear and merchandise. Amazon was the most preferred retailer for purchasing clothing & merchandise followed by Marks & Spencer and ASDA. Supermarkets were the most preferred store type for purchasing clothing & merchandise followed by convenience store retailers, and department stores. Moreover, the most preferred device for purchasing clothing & merchandise was mobile followed by laptop/desktop and tablets.

Decoration & Items for Events at Home

This segment is further divided into four categories: decorations, electricals, outdoor gardening products, and items for events at home. Tesco was the most preferred retailer for purchasing decorations & items for events at home followed by Amazon and ASDA. Supermarkets were the most preferred store type for purchasing decoration & items for events at home followed by value & discount retailers and convenience store retailers. Furthermore, devices like mobile, laptops/desktops, and tablets were used for purchasing them.

The UK Queen’s Platinum Jubilee Market Analysis by Segments

The UK Queen’s Platinum Jubilee Market Analysis by Segments

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Market Report Overview

Key segments Food & Drink, Clothing & Merchandise, and Decoration & Items for Events at Home

Reasons to Buy

  • Identify the key retailers used by consumers to purchase products for the Queen’s Jubilee across the various categories.
  • Understand the key drivers that consumers rate as the most important when choosing which retailers to shop for across different product categories, and which ones need to be improved on by retailers to boost appeal to shoppers.
  • Identify the different channels used by consumers to purchase products for the Queen’s Jubilee, and which product categories are most shopped for online or in-store.
  • Identify the most popular products purchased for the Queen’s Jubilee in 2022 — to plan for future special occasions

Key Players

Aldi
Amazon
AO
Argos
ASDA
B&M
B&Q
Co-op
Currys
Dunelm
H&M
Home Bargains
Iceland
IKEA
John Lewis & Partners
Lidl
Marks & Spencer
Morrisons
New Look
Next
Nike
Notonthehighstreet
Poundland
Primark
Sainsbury's
Shoe Zone
Tesco
TK Maxx
Very
Waitrose & Partners
Wickes
Wilko
Zara

Table of Contents

Table of Contents

Platinum Jubilee statements by age

Headlines

Retail spend boosted by the Queen’s Platinum Jubilee

Tesco finishes the Platinum Jubilee in pole position

Trend insight – stores

Trend insight – instagram

CONSUMER ATTITUDES

Participation dynamics

Buying dynamics

Financial Wellbeing

Platinum Jubilee Spending

Financing Spending

Platinum Jubilee activities

Meal choices

Takeway cuisines

Dining in choices

Platinum Jubilee statements

Retailer Selection

Retailer ratings – grocers

Retailer ratings – non-food grocers

FOOD & DRINK

Buying dynamics – food & drink overall

Retailers used

Retailer selection

Buying dynamics – switching retailers

Retailers used – retailers swtiched to

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics (Categories)

Planned/impulse

CLOTHING & MERCHANDISE

Buying dynamics – clothing & merchandise

Retailers used

Retailer Selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics (Categories)

Planned/impulse

DECORATIONS & ITEMS FOR EVENTS AT HOME

Buying dynamics – decorations & items for events at home

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Buying dynamics (Categories)

Planned/impulse

METHODOLOGY & CONTACTS

Technical details: consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures – grocers, 2022

Retailer ratings across key measures – non-food retailers, 2022

Products purchased, treats, 2022

Products purchased, fresh meat & meat alternatives, 2022

Products purchased, alcoholic drinks, 2022

Products purchased, bakery, desserts & puddings, 2022

Products purchased, fruits & vegetables, 2022

Products purchased, non-alcoholic drinks, 2022

Products purchased, fish, 2022

Products purchased, delicatessen products, 2022

Products purchased, ready meals, 2022

Products purchased, clothing & footwear, 2022

Retailers used, clothing & footwear, 2022

Products purchased, merchandise, 2022

Retailers used, merchandise, 2022

Products purchased, decorations, 2022

Retailers used, decorations, 2022

Products purchased, electricals, 2022

Retailers used, electricals, 2022

Products purchased, outdoor gardening products, 2022

Retailers used, outdoor gardening products, 2022

Products purchased, items for events at home, 2022

Retailers used, items for events at home, 2022

List of Figures

List of Figures

Platinum Jubilee statements by age, 2022

Platinum Jubilee participation penetration (by demographic and region), 2022

Platinum Jubilee shopper penetration (by demographic and region), 2022

Platinum Jubilee shopper profile (by demographic and region), 2022

Platinum Jubilee retail penetration (by demographic and region), 2022

Platinum Jubilee leisure penetration (by demographic and region), 2022,

Financial wellbeing compared to last year, 2022

How consumers Platinum Jubilee spending compared normal weekend or spring bank holiday, 2022

By category, how consumers Platinum Jubilee spending compared normal weekend or spring bank holiday, 2022

How consumers financed Platinum Jubilee spending, 2022

Platinum Jubilee spending on retail and leisure, 2022

Platinum Jubilee activities undertaken, 2022

Platinum Jubilee meal choices, 2022

Platinum Jubilee takeaway cuisines, 2022

Platinum Jubilee dining in choices, 2022

Agreement & disagreement statements about Platinum Jubilee, 2022

Success of retailers at promoting or communicating Platinum Jubilee deals, 2022

Overall food & drink penetration 2022 (by demographic)

Retailers shopped at for food & drink, 2022

Retailers most shopped at for food & drink, 2022

Drivers of food & drink retailer selection, 2022

Consumers switching from their usual main retailer 2022 (by demographic)

Retailers consumers switched to, 2022

Consumers using each channel for food & drink, 2022

Consumers using each physical store type for food & drink, 2022

Consumers using each device for food & drink purchases, 2022

Consumers using each fulfilment option for food & drink, 2022

Platinum Jubilee food & drink average spend, 2022

Treats 2022 (by demographic)

Fresh meat & vegetarian alternatives 2022 (by demographic)

Alcoholic drinks 2022 (by demographic)

Bakery, desserts & puddings 2022 (by demographic)

Fruit & vegetables 2022 (by demographic)

Non-alcoholic drinks 2022 (by demographic)

Fish 2022 (by demographic)

Delicatessen products 2022 (by demographic)

Ready meals & meal deals 2022 (by demographic)

Overall food & drink planned/impulse purchases, and by category, 2022

Overall clothing & merchandise penetration 2022 (by demographic)

Retailers shopped at for clothing & merchandise, 2022

Drivers of clothing & merchandise retailer selection, 2022

Consumers using each channel for clothing & merchandise, 2022

Consumers using each physical store type for clothing & merchandise, 2022

Consumers using each device for clothing & merchandise purchases, 2022

Consumers using each fulfilment option for clothing & merchandise, 2022

Platinum Jubilee clothing & merchandise average spend, 2022

Platinum Jubilee clothing & footwear 2022 (by demographic)

Platinum Jubilee merchandise 2022 (by demographic)

Overall clothing & merchandise planned/impulse purchases, and by category, 2022

Overall decorations & items for events at home penetration 2022 (by demographic)

Retailers shopped at for decorations & items for events at home, 2022

Drivers of decorations & items for events at home retailer selection, 2022, and change on 2021

Consumers using each channel for decorations & items for events at home, 2022

Consumers using each physical store type for decorations & items for events at home, 2022

Consumers using each device for decorations & items for events at home purchases, 2022

Consumers using each fulfilment option for decorations & items for events at home, 2022

Decorations 2022 (by demographic)

Electricals 2022 (by demographic)

Outdoor gardening products 2022 (by demographic)

Items for events at home 2022 (by demographic)

Overall decorations & items for events at home planned/impulse purchases, and by category, 2022

Frequently Asked Questions

The key segments in the UK Queen’s Platinum Jubilee market are food & drink, clothing & merchandise, and decoration & items for events at home.

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