United Kingdom (UK) Stationery and Cards Market to 2025 – Market Size by Categories, Consumer Attitudes, Market Share and Future Outlook
The United Kingdom (UK) stationery and cards market size was valued at GBP 4.07 billion in 2021 and is expected to achieve a CAGR of more than 2% during 2020-2025. With the opening of non-essential stores in the UK, the stationery & greeting cards market will rebound in the coming years.
The UK stationery and cards market research report will help you understand how drivers of stationery & card purchases, such as range, price, and quality, vary in importance among different demographics in order to maximize sales potential.
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UK Stationery and Cards Market Drivers
The key drivers in the UK stationery and cards market are the rise in online market penetration, work from home, investment in hobbies, and the rise of gifting.
Online market penetration: With online penetration expected to increase significantly by 2025, retailers that focus on expanding online capabilities, such as Moonpig’s online group card signing initiative, will prevail as they appeal to consumers’ desire for convenience.
UK Stationery and Cards Market Trends
The key trends in the UK stationery and cards market are sustainability, value stationery, work-from-home ranges, and others.
Work-from-home ranges: WH Smith capitalized on the WFH trend by collating all relevant items on a single page, making it easier for consumers to locate office stationery items and improve the customer journey.
UK Stationery and Cards Market Segmentation by Categories
The key categories in the UK stationery and cards market are greeting cards, paper and notebooks, writing & drawing instruments, and arts & crafts.
UK Stationery and Cards Market Analysis, by Categories
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UK Stationery and Cards Market Segmentation by Channel
The key channels in the UK stationery and cards market are music, video, book, stationery and entertainment software specialists, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail, online specialists, other online retail, home improvement and gardening supplies specialists, and others.
UK Stationery and Cards Market Analysis, by Channels
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UK Stationery and Cards - Competitive Landscape
The leading companies in the UK stationery and cards market are WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and others.
UK Stationery and Cards Market Analysis, by Leading Companies
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UK Stationery and Cards Market Overview
| Market Size 2021 | GBP 4.07 billion |
| CAGR (2020-2025) | >2% |
| Key Categories | Greeting Cards, Paper and Notebooks, Writing & Drawing Instruments, and Arts & Crafts |
| Key Channels | Music, Video, Book, Stationery and Entertainment Software Specialists, Hypermarkets, Supermarkets and Hard Discounters, Value, Discount and Variety Stores and General Merchandise Retail, Online Specialists, Other Online Retail, Home Improvement and Gardening Supplies Specialists, and others |
| Leading Companies | WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and Others |
Key Highlights
- Social distancing measures preventing mass gatherings to celebrate occasions, such as birthdays and weddings, have caused less need for consumers to purchase greeting cards. The UK non-essential stores reopened in April, thus, the stationery & greeting cards market will rebound this year. The market, however, will not fully recover to 2019 levels until 2023. Storage and desk accessories will drive growth in this market, boosted by the increasing acceptance of employees to work from home, encouraging spending in these categories.
- Consumers’ preference for purchasing greeting cards online has grown, as shopping through an app offers a convenient way to upload images directly from a phone’s photo library. More retailers are creating apps to compete with online pure-plays to meet this demand.
- “Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns. Card Factory suffered throughout the COVID-19 pandemic as it was forced to temporarily shut its stores and failed to transfer its customers to its online operations.
Reasons to Buy
- Using our five-year forecasts to 2025, learn which subcategories in the stationery & cards market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of stationery & card purchases, such as range, price, and quality, vary in importance among different demographics to maximize sales potential.
- Use our in-depth analysis of the challenges faced by market leader WH Smith to understand how to steal shoppers and market share.
- Discover which segments of the market are forecast to prosper out to 2025, and understand which retailers are best placed to take advantage.
- Utilize our online forecasts for 2025 to consider how to exploit the online potential and decide which age groups to target via the channel.
Key Players
Table of Contents
List of Tables
List of Figures
Frequently Asked Questions
The stationery and cards market size in the UK was valued at GBP 4.07 billion in 2021.
The stationery and cards market in the UK is expected to achieve a CAGR of more than 2% during 2020-2025.
The key categories in the UK stationery and cards market are greeting cards, paper and notebooks, writing & drawing instruments, and arts & crafts.
The key channels in the UK stationery and cards market are music, video, book, stationery and entertainment software specialists, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail, online specialists, other online retail, home improvement and gardening supplies specialists, and others.
The leading companies in the UK stationery and cards market are WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and others.
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