United Kingdom (UK) Stationery and Cards Market to 2025 – Market Size by Categories, Consumer Attitudes, Market Share and Future Outlook

Pages: 75 Published: June 30, 2021 Report Code: VR0260SR

The United Kingdom (UK) stationery and cards market size was valued at GBP 4.07 billion in 2021 and is expected to achieve a CAGR of more than 2% during 2020-2025. With the opening of non-essential stores in the UK, the stationery & greeting cards market will rebound in the coming years.

The UK stationery and cards market research report will help you understand how drivers of stationery & card purchases, such as range, price, and quality, vary in importance among different demographics in order to maximize sales potential.

United Kingdom (UK) Stationery and Cards Market

For more insights on the UK stationery and cards market forecast, download a free report sample 

UK Stationery and Cards Market Drivers

The key drivers in the UK stationery and cards market are the rise in online market penetration, work from home, investment in hobbies, and the rise of gifting.

Online market penetration: With online penetration expected to increase significantly by 2025, retailers that focus on expanding online capabilities, such as Moonpig’s online group card signing initiative, will prevail as they appeal to consumers’ desire for convenience.

UK Stationery and Cards Market Trends

The key trends in the UK stationery and cards market are sustainability, value stationery, work-from-home ranges, and others. 

Work-from-home ranges: WH Smith capitalized on the WFH trend by collating all relevant items on a single page, making it easier for consumers to locate office stationery items and improve the customer journey.

UK Stationery and Cards Market Segmentation by Categories

The key categories in the UK stationery and cards market are greeting cards, paper and notebooks, writing & drawing instruments, and arts & crafts.

UK Stationery and Cards Market Analysis, by Categories

UK Stationery and Cards Market Analysis, by Categories

For more category insights into the UK stationery and cards market, download a free report sample 

UK Stationery and Cards Market Segmentation by Channel

The key channels in the UK stationery and cards market are music, video, book, stationery and entertainment software specialists, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail, online specialists, other online retail, home improvement and gardening supplies specialists, and others.

UK Stationery and Cards Market Analysis, by Channels

UK Stationery and Cards Market Analysis, by Channels

For more channel insights into the UK stationery and cards market, download a free report sample 

UK Stationery and Cards - Competitive Landscape

The leading companies in the UK stationery and cards market are WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and others.

UK Stationery and Cards Market Analysis, by Leading Companies

UK Stationery and Cards Market Analysis, by Leading Companies

To know more about leading players in the UK stationery and cards market, download a free report sample 

UK Stationery and Cards Market Overview

Market Size 2021 GBP 4.07 billion
CAGR (2020-2025) >2%
Key Categories Greeting Cards, Paper and Notebooks, Writing & Drawing Instruments, and Arts & Crafts
Key Channels Music, Video, Book, Stationery and Entertainment Software Specialists, Hypermarkets, Supermarkets and Hard Discounters, Value, Discount and Variety Stores and General Merchandise Retail, Online Specialists, Other Online Retail, Home Improvement and Gardening Supplies Specialists, and others
Leading Companies WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and Others

Key Highlights

  • Social distancing measures preventing mass gatherings to celebrate occasions, such as birthdays and weddings, have caused less need for consumers to purchase greeting cards. The UK non-essential stores reopened in April, thus, the stationery & greeting cards market will rebound this year. The market, however, will not fully recover to 2019 levels until 2023. Storage and desk accessories will drive growth in this market, boosted by the increasing acceptance of employees to work from home, encouraging spending in these categories.
  • Consumers’ preference for purchasing greeting cards online has grown, as shopping through an app offers a convenient way to upload images directly from a phone’s photo library. More retailers are creating apps to compete with online pure-plays to meet this demand.
  • “Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns. Card Factory suffered throughout the COVID-19 pandemic as it was forced to temporarily shut its stores and failed to transfer its customers to its online operations.

Reasons to Buy

  • Using our five-year forecasts to 2025, learn which subcategories in the stationery & cards market will be the fastest performing to enable focus and investment in these winning product areas.

  • Understand how drivers of stationery & card purchases, such as range, price, and quality, vary in importance among different demographics to maximize sales potential.

  • Use our in-depth analysis of the challenges faced by market leader WH Smith to understand how to steal shoppers and market share.

  • Discover which segments of the market are forecast to prosper out to 2025, and understand which retailers are best placed to take advantage.

  • Utilize our online forecasts for 2025 to consider how to exploit the online potential and decide which age groups to target via the channel.

Key Players

WH Smith
Tesco
Card Factory
Sainsbury's
ASDA
Wilko
Moonpig
Morrisons
Hobbycraft
Home Bargains
Paperchase
The Works
Boomf
Typo
Papier
Poundland
B&M
Ryman
Poundstretcher
Smiggle
kikki.K

Table of Contents

Table of Contents

Executive summary

Full recovery of the stationery & greeting cards market post the COVID-19 pandemic will occur by 2023

The greeting cards market will underperform the total market over the next five year

Non-essential stores experienced large declines in sales in 2020 as they remained closed throughout numerous lockdowns

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: sustainability

Key Trends: value stationery

Key Trends: work from home ranges

Key Trends: e-commerce disruptors become key players

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2015-2025

Market size, 2015-2025

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Top stationery & cards categories

Market by category %, 2015-2025

Category segment value and forecast, 2020 & 2025

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2015-2025

Channel growth, 2015-2025

Market by channel, 2020 and 2025

Channel value and forecast, 2020 and 2025

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 retailers, 2020

Market shares of the top 10 retailers

Top 20 most visited and purchased from retailers for stationery, 2021

Top 20 most purchased from retailers for greeting cards, 2021

Stationery competitor overlap, 2021

Greeting cards competitor overlap, 2021

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

WH Smith

Paperchase

Card Factory

The Works

COMPETITIVE LANDSCAPE: RETAILERS TO WATCH

Retailers to watch

CONSUMERS

Key consumer trends

Stationery penetration and profile

Stationery category penetration

Greeting cards penetration and profile

Greeting cards category penetration

Greeting cards occasions penetration

Stationery channel usage

Fulfilment methods

Greeting cards channel usage

Stationery purchase frequency

Stationery consumer drivers

Stationery consumer inspiration

Top brands and retailer own brands for stationery

Stationery consumer styles and trends

Stationery consumer trends

Greeting cards consumer qualities

Greeting cards consumer barriers

Stationery consumer preferences

Greeting cards consumer preferences

METHODOLOGY, DEFINITIONS AND CONTACTS

List of Tables

List of Tables

UK Stationery & Cards Category Segment Value and Forecast, 2020 & 2025

UK Stationery & Cards Channel Value & Forecast, 2020 & 2025

Top 10 UK Stationery & Cards Retailers, 2020

UK Stationery Competitor Overlap, 2021

UK Greeting Cards Competitor Overlap, 2021

UK Stationery Category Penetration by Demographic, 2021

UK Greeting Cards Category Penetration by Demographic, 2021

UK Greeting Cards Occasions Penetration by Demographic, 2021

UK Stationery Channel Usage by Demographic, 2021

UK Stationery Fulfilment Methods, 2021

UK Greeting Cards Channel Usage, 2021

UK Stationery Consumer Drivers, 2021

UK Greeting Cards Consumer Qualities, 2021

UK Greeting Cards Consumer Barriers, 2021

List of Figures

List of Figures

UK Stationery & Cards Market GBP m, 2015, 2020, 2025 & CAGR %

UK Stationery & Cards Market Value GBP m, 2015-2025

UK Stationery & Cards Market Annual Growth %, 2015-25

Top 4 UK Stationery & Cards Categories by Value GBP m, 2020 & 2025

Top 4 UK Stationery & Cards Categories by Value Growth %, CAGR 2020–2025

UK Stationery & Cards Market by Category %, 2015-2025

UK Stationery & Cards Online Market Size GBP m and Online Penetration %, 2015-2025

UK Stationery & Cards Channel Growth, 2015-2025

UK Stationery & Cards Market by Channel, 2020 and 2025

Market Shares of Top 10 UK Stationery & Cards Retailers, 2020

Top 20 Most Visited Retailers for Stationery %, 2021

Top 20 Most Purchased from Retailers for Stationery %, 2021

Top 20 Most Purchased from Retailers for Greeting cards %, 2021

WH Smith’s UK Stationery & Cards sales GBP m, 2015–2020, and annual growth %

WH Smith’s UK Stationery & Cards market share % 2015-2020

WH Smith’s UK Stationery Penetration %, 2021

WH Smith’s UK Greeting Cards Penetration %, 2021

Paperchase’s UK Stationery & Cards sales GBP m, 2015–2020, and annual growth %

Paperchase’s UK Stationery & Cards market share % 2015-2020

Parerchase’s UK Stationery Penetration %, 2021

Paperchase’s UK Greeting Cards Penetration %, 2021

Card Factory’s UK Stationery & Cards sales GBP m, 2015–2020, and annual growth %

Card Factory’s UK Stationery & Cards market share % 2015-2020

Card Factory’s UK Greeting Cards Penetration %, 2021

The Works’ UK Stationery & Cards sales GBP m, 2015–2020, and annual growth %

The Works’ UK Stationery & Cards market share % 2015-2020

The Works’ UK Stationery Penetration %, 2021

UK Stationery Penetration %, 2021

UK Stationery Profile %, 2021

UK Stationery Penetration %, 2021

UK Greeting Cards Penetration %, 2021

UK Greeting Cards Profile %, 2021

UK Greeting Cards Penetration %, 2021

UK Greeting Cards Penetration %, 2021

UK Stationery Channel Usage %, 2021

UK Stationery Fulfilment Methods %, 2021

UK Greeting Cards Channel Usage %, 2021

UK Stationery Purchase Frequency, 2021

UK Stationery Consumer Drivers %, 2021

UK Stationery Consumer Inspiration %, 2021

UK Stationery Consumer Social Media Inspiration %, 2021

Top 20 Brands Consumers Purchased From %, 2021

Retailers’ Own Brands Consumers Purchased From %, 2021

UK Stationery Consumer Styles %, 2021

UK Stationery Consumer Trends %, 2021

UK Stationery Consumer Trends %, 2021

UK Greeting Cards Consumer Qualities %, 2021

UK Greeting Cards Consumer Barriers %, 2021

UK Stationery Consumer Preferences, 2021

UK Greeting Cards Consumer Preferences, 2021

Frequently Asked Questions

The stationery and cards market size in the UK was valued at GBP 4.07 billion in 2021.

The stationery and cards market in the UK is expected to achieve a CAGR of more than 2% during 2020-2025.

The key categories in the UK stationery and cards market are greeting cards, paper and notebooks, writing & drawing instruments, and arts & crafts.

The key channels in the UK stationery and cards market are music, video, book, stationery and entertainment software specialists, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail, online specialists, other online retail, home improvement and gardening supplies specialists, and others.

The leading companies in the UK stationery and cards market are WH Smith, Tesco, Card Factory, Sainsbury’s, ASDA, and others.

$3,500

Can be used by individual purchaser only

$10,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Get in touch to find out about our multi-purchase discounts

reportstore@globaldata.com
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.

Still undecided about purchasing this report?

Enquire Before Buying

Request a Free Sample

Testimonial

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods