United Kingdom (UK) Supermalls Channel to 2023 – Consumer and Market Dynamics

Pages: 53 Published: February 28, 2019 Report Code: VR0167CH

"UK Supermalls, 2018-2023", report forms part of GlobalData's Retail Channels series, and offers a comprehensive insight into the consumer and market dynamics of the supermalls channel. The report analyses the market, which retailers consumers purchase from and consumer attitudes of the location.

Supermalls are set to outperform the offline market, rising 7.0% to reach £10.9bn by 2023 due to their strong retail and leisure offer. Younger consumers are the most frequent visitors, with over 20% of 16-34 year olds visiting at least once a month.


– Retailer investment will ensure clothing & footwear remains the prevalent sector as players such as Primark and H&M update and open key stores.

– Primark is the most visited retailer for clothing & footwear as its large, destination stores appeal to a broad audience.

– The variety of retailers, leisure and food services drives the appeal of supermalls as 45.3% of visitors prefer supermalls over other locations because of the wide choice of retailers.

Reasons to Buy

– Use our in-depth market insight to understand why supermalls will outperform offline growth in the next five years, to help you decide which store locations to prioritise

– Understand which consumers are more likely to shop at supermalls at which retailers, and their shopping journeys, to enable you to tailor supermall store ranges.

Key Players

John Lewis
River Island
House of Fraser
JD Sports
Sports Direct
New Look
TK Maxx
Mamas & Papas
Marks & Spencer
Body Shop
The Fragrance Shop
Holland & Barrett
The Perfume Shop

Table of Contents

Table of Contents




Key developments

Comparison table of supermalls

Overall channel size

Sector summary


Sectors visited: Clothing

Sectors visited: Electricals

Sectors visited: Footwear

Sectors visited: Furniture & floorcoverings

Sectors visited: Health & beauty

Sectors visited: Homewares


Who visits


Who visits: penetration

Who visits: profile

Who visits: frequent visitor penetration

The shopper journey

Sectors visited and purchased

Shopping habits

Retail versus leisure

Shopper motivations


What is included

List of Tables

List of Tables

Comparison table of supermalls, 2018

Overall supermalls: sector expenditure and sector penetration, 2013, 2018e and 2023e

Overall supermalls: share of overall sector sales, 2013, 2018e and 2023e

Overall supermalls: share of offline sector sales, 2013, 2018e and 2023e

Sectors visited and purchased in supermalls and conversion, 2018

List of Figures

List of Figures

Key developments in the supermalls market, 2017 – 2023

Overall supermalls: size of the market, 2013 – 2023e

Overall supermalls: growth rates and LFL growth rates versus total retail sales, 2013 – 2023e

Overall supermalls: non-food growth rates versus non-food total retail sales, 2013 – 2023e

Overall supermalls: growth rates versus total offline retail sales, 2013 – 2023e

Overall supermalls: non-food growth rates versus offline non-food retail sales, 2013 – 2023e

Supermalls' share of total retail and offline retail, 2013, 2018e and 2023e

Non-food in supermalls' share of non-food total retail and non-food offline retail, 2013, 2018e and 2023e

Supermalls sector penetration, 2018e

Sector growth 2018e – 2023e

Top 10 clothing retailers visited in supermalls, 2018

Top 10 electricals retailers visited in supermalls, 2018

Top 10 footwear retailers visited in supermalls, 2018

Top 10 furniture & floorcoverings retailers visited in supermalls, 2018

Top 10 health & beauty retailers visited in supermalls, 2018

Top 10 homewares retailers visited in supermalls, 2018

Penetration of consumers who visited a supermall in the past 12 months, overall and by demographic, 2018

Profile of a supermall visitor, by demographic, 2018

Penetration of frequent supermall visitors, overall and by demographic, 2018

Frequency of visits to key locations, 2018

Travel time to key locations, 2018

Method of travel to supermalls, 2018

Retail and leisure facilities used in supermalls and average time spent on each activity, 2018

Leisure facilities used in supermalls, 2018

Time spent in supermalls and percentage of visitors who used leisure facilities, 2018

Reasons for preferring supermalls over other shopping locations, 2018

Supermall visitor preferences, 2018

Reasons for not visiting supermalls, 2018

Reasons for not purchasing in a supermall, 2018


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