United States (US) Online Retail Market Size by Sector and Channel Including Key Players and Forecast to 2026

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US Online Retail Market Overview

The United States (US) online retail market size was valued at USD901.2 billion in 2021 and is expected to achieve a CAGR of more than 4% during the period 2021-2026. As the COVID-19 pandemic slowed down during the second half of 2022, many customers felt safe to return to in-store shopping thereby slowing the strong uptrend in online sales. Even though in-store sales increased, some consumers retained their habit of shopping online due to the convenience and timesaving benefits offered by the channel.

The US online retail market research report provides an in-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics, and the impact of recent events on online retail sales in the country. The report offers a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channels in the United States. It also provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends, and the competitive landscape across product segments. Moreover, it provides details of major online retailers in each category group with their product proposition analysis and market positioning in 2021 along with recent key developments.

US Online Retail Market Outlook, 2021 – 2026 (USD Billion)

US Online Retail Market Outlook, 2021 – 2026 (USD Billion)

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Market Size (2021) USD901.2 billion
CAGR >4%
Forecast Period 2021-2026
Historical Period 2016-2020
Key Sectors Electricals, Clothing & Footwear, Food & Grocery, Health & Beauty, and Home
Leading Retailers Amazon, Walmart, Best Buy, Home Depot, Target, Apple, Wayfair, Lowe`s, Chewy.com, and Macy’s

US Online Retail Market Drivers

The pandemic strongly encouraged online consumption, boosting consumer confidence in online retailing, and making consumers habituated to the channel’s convenience. Moreover, technologies like augmented reality and artificial intelligence have been game changers for the e-commerce industry. With the inception of these technological advancements, consumers can now engage in a customized shopping experience.

US Online Retail Market Segmentation by Sectors

The key sectors in the US online retail market are electricals, clothing & footwear, food & grocery, health & beauty, and home, among others. The Electricals sector dominated the US online retail market in 2021. Sectors such as DIY & garden, apparel, and health & beauty products are expected to gradually catch up with electricals in terms of online transaction value, in the next five years.

Electricals: It is a well-established sector in the online channel. Even though the electricals market is expected to slow down because of the looming inflation and recession, most electrical retailers are going to benefit from technological advancements pulling more sales.

US Online Retail Market Analysis by Sectors, 2021 (%)

US Online Retail Market Analysis by Sectors, 2021 (%)

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US Online Retail Market - Competitive Landscape

The leading retailers in the US online retail market are Amazon, Walmart, Best Buy, Home Depot, Target, Apple, Wayfair, Lowe`s, Chewy.com, and Macy’s. Amazon was the biggest online retailer in the US in 2021.

US Online Retail Market Analysis by Retailers, 2021 (%)

US Online Retail Market Analysis by Retailers, 2021 (%)

To know more about the leading retailers in the US online retail market, download a free report sample

Segments Covered in the Report

US Online Retail Market Sectors Outlook (Value, USD Billion, 2021-2026)

  • Electricals
  • Clothing & Footwear
  • Food & Grocery
  • Health & Beauty
  • Home

Key Highlights

  • Although in-store sales increased, customers continued to shop online
  • Luxury retailing to get hampered due to the Russia-Ukraine war
  • Technology will continue to enhance the appeal of the online channel
  • Expenditure on electrical products will reduce owing to high inflationary pressures
  • Online penetration will reduce over the years with physical stores reopening
  • The shift toward online grocery shopping expected to continue
  • The health and beauty category will witness rapid growth online owing to the increased health and hygiene consciousness and free movement of the population

Reasons to Buy

  • Gain a comprehensive view of the online retail industry and forecasts to 2026
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the online retail market
  • Investigate current and forecast trends in online retail sectors to identify the opportunities offering the most potential
  • Understand who the main competitors are in the sectors and their price positioning

Best Buy
Home Depot

Table of Contents

Executive summary

Drivers & inhibitors

Trends in online retail

Market context

Online retail in United States

Clothing, footwear & accessories

Food & grocery


Health & beauty





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