Wealth in the UK: Sizing the Market Opportunity; Sizing the wealth market in the UK and its growth potential.

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Affluent individuals represent just over a quarter of the UK population but hold 91.7% of the UK’s liquid assets. UK wealth is concentrated mainly in London and the South East, but other regions should grow faster in the near future. 52.2% of UK savings are held in deposits (most of it in instant access accounts), but the solid performance of mutual funds has been attracting inflows to this asset class. Despite holding 12.1% of their investment portfolios in commodities, property, and alternatives, the UK’s wealthiest individuals show a strong preference towards liquid products. Tax efficiency remains the main driver for high net worth (HNW) individuals opting to offshore wealth.


Wealth in the UK: Sizing the Market Opportunity analyzes the UK's wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets.Specifically, the report:

• Sizes the affluent market (both by the number of individuals and the value of their liquid assets) using Verdict Financial’s proprietary datasets.

• Analyzes which asset classes are favoured by UK investors and how their preferences impact the growth of the total savings and investments market.

• Examines HNW clients’ attitudes towards non-liquid investments, such as property and commodities.

• Identifies key drivers and booking centers for offshore investments.

Reasons to Buy

Benchmark your share of the UK wealth market against the current market size.

Forecast your future growth prospects using our projections for the market to 2019.

Identify your most promising client segment by analyzing the penetration of affluent individuals in the UK – both at the country and regional level.

Evaluate your HNW proposition by understanding how the ever-changing UK tax system affects your HNW clients.

Review your offshore strategy by learning about the HNW motivations for offshore investments and their preferred booking centers.

Lloyds Bank

Table of Contents


Growth in the UK wealth market will be moderate

Key findings

Critical success factors


The UK is primarily an onshore market, but has a notable offshore business

Growth in the onshore market is driven by the HNW segment

The UK affluent market remains the fourth largest in the world

Affluent individuals represent

27.7% of the adult population

The affluent population holds

91.7% of retail liquid assets, with the wealthiest set to record the strongest growth

The UK's onshore wealth is concentrated in London and the South East


Retail savings and investments growth is slowing but will remain positive in the future

The total value of savings and investments in the UK will exceed £2.5tn in 2017

Allocations in mutual funds have been increasing

Direct equity holdings will continue to decrease

Retail deposits have outperformed GDP and average nominal wages

Net inflows have been the primary driver for standard deposit growth

Retail bond investments account for only a fraction of UK retail savings, but growth is being aided by low inflation

Uncertainty regarding future stock market performance is restraining equity holdings but has a positive impact on mutual funds

The FTSE 100 is now struggling with growth after posting a new record level

The performance of the stock market has had a direct impact on equities, while mutual funds are an alternative to stock holdings

Mutual funds are relatively well diversified, which shields performance from the vagaries of the stock market


UK HNW individuals show a strong preference for liquid investments

The wealthiest UK individuals are once again turning their attention to hedge funds

UK HNW investors have switched from direct property to funds

In addition to their onshore portfolios, UK HNW individuals hold

23.5% of their wealth offshore

Tax efficiency remains the number one motivation for offshore investment

The Isle of Man is a primary booking center for UK HNW offshore wealth


Abbreviations and acronyms

Supplementary data







Liquid assets

Mass affluent

Net inflows


Performance/interest growth




Verdict Financial's 2015 Global Wealth Managers Survey

Global Wealth Model methodology

UK Retail Savings and Investments Methodology

Exchange rates


Further reading

About Verdict Financial



Table 1: UK income tax rates

Table 2: Tax on dividend rates

Table 3: Capital gains tax rates (%), 2015-16 and 2016-17

Table 4: Stamp Duty Land Tax rates (%), 2016

Table 5: Land and buildings transaction tax rates in Scotland (%), 2016

Table 6: Annual tax on enveloped dwellings rates (%), 2015-16

Table 7: Total retail resident and non-resident deposits (£bn), 2006-15

Table 8: Total retail resident and non-resident deposits($bn), 2006-15

Table 9: Total UK adult population by pound sterling asset bands (000s), 2009-15

Table 10: Forecast total UK adult population by pound sterling asset bands (000s), 2016f-19f

Table 11: Total UK adult population by US dollar asset bands (000s), 2009-15

Table 12: Forecast total UK adult population by US dollar asset band (000s), 2016f-19f

Table 13: Total UK onshore liquid wealth by asset band (£bn), 2009-15

Table 14: Forecast total UK onshore liquid wealth by asset band (£bn), 2016f-19f

Table 15: Total UK onshore liquid wealth by asset band ($bn), 2009-15

Table 16: Forecast total UK onshore liquid wealth by asset band ($bn), 2016f-19f

Table 17: Total UK onshore liquid assets by region and affluent segment (£bn), 2015

Table 18: UK retail savings and investments by asset class ($m), 2009-15

Table 19: Forecast UK retail savings and investments by asset class ($m), 2016f-19f

Table 20: Net inflows and interest performance of UK retail deposits excluding cash ISAs (£m), 2007-15

Table 21: Net inflows and performance gains of UK retail equities (£m), 2007-15

Table 22: Net inflows and performance gains of UK mutual funds (unit trusts, OEICs, and investment trusts) (£m), 2007-15

Table 23: Pound sterling-US dollar exchange rate, December 31, 2014 and December 31, 2015


Figure 1: Non-resident deposits accounted for 43.2% of the total deposit market in the UK in 2015

Figure 2: HNW individuals account for 0.66% of the UK adult population

Figure 3: The affluent population hold 91.7% of retail liquid assets in the UK

Figure 4: London and the South East account for almost a third of onshore liquid assets in the UK

Figure 5: UK savings and investments will grow only slightly in 2016

Figure 6: Deposits account for half of the UK retail savings and investments market

Figure 7: Equities will show negative growth through to 2019

Figure 8: Retail deposits have shown strong growth, outperforming GDP

Figure 9: Since 2012 growth in deposits has been supported by strong inflows

Figure 10: 2014 saw extraordinary growth in retail bond investments

Figure 11: The oil and gas industry is one of the top three industries represented in the FTSE 100 index

Figure 12: Retail mutual fund and equity investments correlate strongly with the performance of the UK stock market

Figure 13: Stock market volatility has had a negative effect on direct retail equity investments

Figure 14: UK mutual funds have been continuously attracting new money

Figure 15: Mutual funds in the UK are predominantly invested in equities

Figure 16: Outside traditional assets, property funds and hedge funds are the most notable components of UK HNW portfolios

Figure 17: UK HNW individuals hold 23.5% of their portfolios offshore

Figure 18: Tax is the key driver of offshore investment among UK HNW individuals

Figure 19: The Isle of Man hosts more than a quarter of UK HNW offshore wealth

Figure 20: The UK has DTAs and TIEAs with a number of global offshore centers

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