Wearable Payments: Sizing the Opportunity
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The wearable payments market is still very much in its infancy, with most companies in this space still experimenting with form factors and functionality. Apple has emerged as a frontrunner with its payments-capable Apple Watch, but it is far from the only high-profile company in this space. With the market in its current state it is far too early to call Apple’s first-mover advantage decisive, and while this space is likely to see a lot of attention and investment in the coming years it is impossible to predict which companies will dominate.
Scope
• 25% of consumers globally possess a wearable device of any type (regardless of whether that device is capable of making payments).
• Features and pricing are the two most important factors driving purchases of wearable devices.
• China is the most immediately attractive market due to its sizable population and high proportion of potential early adopters.
Reasons to Buy
Understand the players in the wearables market – what products have they launched, and how likely are these to succeed
Find out how consumers view wearable payments as a concept, and how this varies between markets.
Find out where the wearable payments early adopters are, as well as what demographics they belong to in order to effectively market products.
Discover the three key factors to a successful wearable payments product – what do consumers want, and how is this best delivered to them
Apple
Samsung
Barclays
Nymi
Disney
Swatch
China Union Pay
American Express
Jawbone
Visa
MasterCard
Ringly
LAKS
Adam Selman
General Motors
Alipay
Xiaomi
Ant Financial
Coin
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