Women’s Rugby World Cup, 2021 – Post Event Analysis

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Women’s Rugby World Cup Post-Event Analysis Report Overview

The 2021 Women’s Rugby World Cup earnings were estimated to be $18.5 million from tournament sponsors. The 2021 Women’s Rugby World Cup witnessed five times increase in the audience in the opening match compared to the previous event in 2017. The biggest sponsorship of the event was with Taisho Pharmaceutical, a Japanese pharmaceutical company.

The Women’s Rugby World Cup, 2021 – Post Event Analysis report provides a comprehensive overview of the 2021 Women’s Rugby World Cup sponsorship portfolio, broadcasters, prize money, attendance, and ticketing breakdown.

Women’s Rugby World Cup Post-Event Analysis - Key Broadcasters

The 2021 Women’s Rugby World Cup was broadcast with over 40 different broadcasting deals. Some of the key Women’s Rugby World Cup 2021 broadcasters in Europe include Saran, HBS/TF1, RAI Sport/Sky, Ziggo, Polsat, Sport TV, Digi Sport, and ITV.  Women’s Rugby World Cup 2021 broadcasters across the world include ESPN, Nine/Stan Sport, TSN, Ali Sports, J Sports, SuperSport, TrueVision/AIS, and NBS among others.

In New Zealand, 1.3 million viewers tuned into New Zealand’s final against England on both Spark Sport and Warner Bros. coverage. Three, a telecommunications company owned by Warner Bros., broadcasted the event for free and announced that the final was watched by 1,206,300 on their platform, meaning approximately 100,000 tuned in on Spark Sport.

To know more about the top broadcasters in the 2021 Women’s Rugby World Cup, download a free report sample 

Women’s Rugby World Cup Post-Event Analysis - Key Sponsors

The 2021 Women’s Rugby World Cup had 18 official sponsors, an increase of 11 from the 2017 event. Some of the key sponsors include Taisho Pharmaceutical, Capgemini, Canon, Mastercard, Altrad, Land Rover, Ineos, Macron, Tudor, ASB Bank, Coca-Cola Europacific, SAP, Gilbert, DHL, Chemist Warehouse, MediaWorks, Sky City, and Prevent Biometrics. Taisho Pharmaceutical had the highest deal value. Furthermore, Capgemini will serve as a worldwide partner of the Women’s Rugby World Cups in 2022 and 2025, having been supporting women’s rugby since 2018, after partnering with the HSBC World Rugby Sevens Series. Capgemini are also a global partner of WXV, a new global women’s rugby competition due to commence in 2023.

Women’s Rugby World Cup Annual Deal Values, by Sponsors

Women’s Rugby World Cup Annual Deal Values, by Sponsors To know more about the top sponsors in the 2021 Women’s Rugby World Cup, download a free report sample 

Women's Rugby World Cup Post-Event Market Report Overview

Sponsorship Revenue $18.5 million
Total Number of Broadcasters 40
Key Broadcasters Saran, HBS/TF1, RAI Sport/Sky, Ziggo, Polsat, Sport TV, Digi Sport, ITV, ESPN, Nine/Stan Sport, TSN, Ali Sports, J Sports, SuperSport, TrueVision/AIS, and NBS among others
Total Number of Sponsors 18
Key Sponsors Taisho Pharmaceutical, Capgemini, Canon, Mastercard, Altrad, Land Rover, Ineos, Macron, Tudor, ASB Bank, Coca-Cola Europacific, SAP, Gilbert, DHL, Chemist Warehouse, MediaWorks, Sky City, and Prevent Biometrics

Scope

This report provides an overview of the event including a look at the event’s sponsorship portfolio, broadcasters, prize money, attendance, and ticketing. An analysis of the 2021 Women’s Rugby World Cup sponsors is included as the estimated annual values for some of these deals. Information regarding some of the events’ broadcasting and ticketing figures is also included.

Key Highlights

A total of 1.3 million New Zealanders tuned into the 2021 Women’s Rugby World Cup. Alongside this, 140,000 people attended the event, a new Women’s Rugby World Cup record, almost three times as much as the 2017 event. Regarding sponsorship, the 2021 Women’s Rugby World Cup had a total of 18 sponsors, which are worth a total of $18.5 million annually.

Taisho Pharmacuetical
Capgemini
Canon
Mastercard
Altrad
Land Rover
Ineos
Tudor
Macron
ASB Bank
Coca-Cola Europacific
SAP
Gilbert
DHL
Chemist Warehouse
MediaWorks
Sky City
Prevent Biometrics

Table of Contents

Introduction

Executive Summary

Introduction

Broadcasters

Women’s Rugby World Cup 2021 Breakdown in Europe

Women’s Rugby World Cup 2021 Breakdown Across the World

Sponsorship

Women’s Rugby World Cup 2021 Sponsorship Breakdown

Women’s Rugby World Cup 2021 Annual Sponsorship Breakdown

Prize Money

Women’s Rugby World Cup 2021 Prize-Money Breakdown

Attendance and Ticketing

Women’s Rugby World Cup 2021 Attendance and Ticketing Breakdown

Appendix

References

Contact Us

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Table

Slide 7 – The table shows the Women’s Rugby World Cup 2021 Broadcasters Breakdown Across Europe

Slide 8 – The table shows the Women’s Rugby World Cup 2021 Broadcasters Breakdown Across the World.

Figures

Slide 11 – This figure shows annual sponsorship value of all sponsors at the 2021 Women’s Rugby World Cup.

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