Yum! Brands – Company Overview and Analysis, 2023 Update

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Yum! Brands Company Overview

Headquartered in Kentucky, the US, YUM is a global QSR company that operates, franchises, and licenses a global system of both traditional and non-traditional QSRs. It operates restaurants under KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands. The company’s restaurants provide dine-in or carry-out, delivery, and drive-thru services. Yum! Brands is actively investing in a wide range of themes such as robotics, easy & affordable, supply chain management, online food delivery, and ESG. The Yum! Brands company analysis report provides key findings based on market analysis and brand diversification by industry and geography.

Leading Regions ·        North America

·        Asia

·        West Europe

·        Latin America

·        Middle East and North Africa

·        Australasia

·        East Europe

·        Africa

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Yum! Brands Company Analysis by Regions

Yum! Brands has operations in North America, West Europe, Asia, Australasia, Latin America, the Middle East and North Africa, East Europe, and Africa. North America generated the highest revenue in 2021, followed by Asia. The US was the top market for the company in 2021. New product launches have helped Yum! Brands maintain their foothold in the US.

China was the largest market in the Asia region. The lifting of the zero-COVID-19 policy in China benefitted Yum! Brands’ revenue growth in Q1 2023. Since YUM is focusing more on the Asia to drive its profitability, the company continues to expand its stores in the region.

Yum! Brands Company Analysis by Regions, 2021 (%)

Yum! Brands Company Analysis by Regions, 2021 (%)

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Yum! Brands Company Analysis – Key Themes

Yum! Brands is involved in the themes of ease & affordability, ESG, artificial intelligence, health & wellness, and robotics.

Easy & Affordable: In October 2022, Pizza Hut, a subsidiary of YUM, launched Melts which is a crispy and cheesy dish loaded with toppings and served with a dip. The dish is designed for consumption by one person as a quick savory snack, lunch, or on-the-go dinner, unlike most pizza dishes, and is priced at $71. This product should prove appealing to time-scarce consumers seeking a convenient meal to enjoy amid their hectic daily routine.

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• YUM generated the bulk of its revenue from North America and Asia in 2021_x000D_

• FSR and QSR & fast-food businesses are expected to grow across all regions_x000D_

• North America, Asia, and West Europe to remain key regions for YUM

Key Highlights

  • YUM generated the bulk of its revenue from North America and Asia in 2021.
  • FSR and QSR & fast-food businesses are expected to grow across all regions.
  • North America, Asia, and West Europe to remain key regions for YUM.

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Yum! Brands

Table of Contents

Company snapshot

Company overview

Sales by region and sector

Business forecast overview by region

Sales performance outlook

News and deals

Recruitment trends

Social media trends

Key themes


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