August 2026
The client: Alan Decamp, Senior Lead Analyst Relations Manager
1
The challenge
Lumen Technologies needed a reliable way to
strengthen analyst engagement, validate market
narratives and support strategic messaging across
its technology portfolio:
- Need to understand fast-moving technology and telecommunications markets
- Requirement to monitor competitive dynamics, vendor positioning and emerging industry trends
- Need to support executive messaging, strategic planning and external analyst engagement
- Requirement to pressure-test market narratives before senior- level analyst and executive conversations
- Need to ensure messaging is clear, credible and aligned with how the analyst community views evolving technology trends
2
The solution
The Technology Intelligence Center gives teams the scale and depth of data to evaluate fast-moving technology and telecommunications markets with confidence, bringing together real-time market intelligence, vendor assessment profiles and data tools such as Market Opportunity Forecasts and Vendor Landscape Models. Just as valuable is direct access to GlobalData's analysts, whose deep subject-matter expertise takes the research well beyond static reports — helping teams validate assumptions, explore nuanced developments and understand how technology trends and macro forces translate into real-world outcomes. Together, a comprehensive platform and sustained analyst partnership turn robust data into credible, actionable insight for internal and external audiences alike.
“Over the course of many years working with GlobalData, the platform and the
analyst team have become integral to how I evaluate technology markets and
communicate insight with confidence. The GlobalData platform provides the
scale, structure, and depth of data I need to quickly understand market
dynamics, competitive positioning, and emerging trends across the technology
landscape. Its breadth, clarity, and usability make it a consistent starting point
for informed analysis."
- Alan Decamp, Senior Lead Analyst Relations Manager, Lumen
3
The results
Using GlobalData, Lumen gained access to
comprehensive market intelligence and direct
analyst expertise to support more confident external
engagement:
- Gained a fact-based view of technology markets, competitive dynamics and emerging trends
- Used GlobalData as a strategic sounding board to test, refine and strengthen messaging
- Combined platform research with direct analyst engagement to validate assumptions and identify gaps
- Improved understanding of how broader market and macro trends influence analyst perception
- Developed clearer, more defensible positioning for senior-level analyst and executive engagements
- Translated robust market data into actionable insight through ongoing engagement with experienced GlobalData analysts
Hear from our client
"This combination of a robust, comprehensive platform and sustained access to
knowledgeable analysts has made GlobalData a trusted partner throughout
my career. It enables me to move from data to insight more effectively and
supports clearer, more credible decision‑making for both internal stakeholders and
external audiences.”
- Alan Decamp, Senior Lead Analyst Relations Manager, Lumen
