GlobalData
GlobalData

Consumer

Close the intelligence gap. Turn fragmented insight into connected decisions, fast. Trusted by the world’s leading brands, manufacturers, distributors, and suppliers for delivering connected consumer intelligence.

Connected intelligence platform

Five solutions, one connected lens, wrapped around the consumer.

Market, competitive, innovation, sales, and consumer intelligence, unified by one consumer taxonomy and one AI layer. Ask one question and get one connected answer, not seven conflicting ones.

Unique data

Over 290 proprietary datasets synthesized in real time and aligned under one taxonomy, so you can be confident in your decisions.

Human expertise

2,000+ specialists and strategic advisors, embedded in your workflows to decode complexity and guide your next move.

Powerful AI

Ava, built on agentic AI, thinks, acts, forecasts moves and surfaces answers in seconds so you can focus on execution.

You’re under more pressure than ever

Your consumers are changing faster than you can track them. You have more data than ever, but more data has meant more noise and more debate, not more clarity.

Consumer expectations

Shifting faster than your planning cycles.
Market velocity
Competitors move in weeks. You move in quarters. 
Fragmented view
Your data lives in seven different places.
First-mover risk
Every missed signal is a missed category.

Winners do not have more data. They have one connected consumer intelligence, so they act while everyone else is still aligning.

One platform. Unified intelligence. Faster decisions.

One connected view across consumers, markets, competitors, and innovation, so every decision is faster, sharper, and better informed.

Speed to insight

Cut decision time from weeks to days. Replace fragmented tools with connected consumer intelligence and stop spending days or weeks trying to stitch it all together.

Growth you can act on

Spot whitespace opportunities and new revenue streams before competitors do, using continuous signals across consumers and markets.

Decisions made with confidence

Align strategy to the right consumer trends and take the risk out of the call. A common, unified view means your teams work from the same truth.

What changes when intelligence is connected

Less time guessing. More time deciding.

75%

of your team’s time back on strategy.

Your best people lead strategy, not chase data.

Same-day

Decisions in hours, not 6-8 week cycles.

Act on insights, not wait on them.

2x

launch success.

Stop weak ideas fast, back winners with evidence.

Sector expertise

Industry intelligence

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Market intelligence

Know your market

Track sales by value and volume across categories, channels, and geographies. Understand brand and consumer dynamics, find your growth segments, and watch consumption behaviors shift in real time.

Innovation intelligence

Identify innovation

Design and run innovation programs with patent analytics and innovation frameworks. Tap primary consumer research on adoption, concerns, and priorities, then predict consumer trends and screen new concepts with purpose-built workflow tools.

Competitive intelligence

Track competitors

Benchmark competitors across 30k+ company profiles, with market share data, SWOT analyses on key players, and competitor pricing tools, so you know what rivals are doing before it shows up in the market.

Strategic intelligence

Anticipate what’s next

Stay ahead of shifting consumer expectations and the issues shaping your categories, from AI and health and wellness to sustainability, geopolitics, and supply chain. Thematic scorecards and predictive signals show you who will win, early.

Sales intelligence

Win more business

Size your total addressable market, define your ideal customer, and zero in on the territories with the most potential. Arm your teams with data-driven collateral that lands the right pitch with the right account.

Platform

One subscription.
Endless value.

Access the data, tools, and insights to power every decision with one digital subscription. With flexibility built in, it feels like it was made just for you. 

Meet Ava, your AI research analyst

Finding answers shouldn’t feel like finding a needle in a haystack. Go from searching to acting on insight.

Powered agentic AI, Ava delivers trusted, personalized insights from within your subscription.

As your active partner, Ava orchestrates tools, triggers workflows, automates tasks, and produces business-ready outputs.

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Powerful solutions, built for you

Maximize impact with the depth and breadth of our industry-specific intelligence combined with a solution tailored to your role and workflow

Insights

Your content universe

Reports

Get instant access to industry deep dives and company profiles, packaged to fit with your requirements.

Webinars

Get unique insights directly from our analysts and experts with past and upcoming briefings.

1 k+

Brands

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Categories & segments

1 k+

Products & brands competitor pricing

1 k

SKU prices tracked daily

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Packaging innovations

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Ingredient profiles

Ready to explore the platform?