GlobalData
GlobalData

Sport

Getting you from data to decision. Trusted by leading sport brands, agencies, federations, broadcasters, and clubs.

Connected intelligence platform

Covering the entire spectrum of the consumer value system, from suppliers, manufacturers and distribution channels, all the way through to consumer insights and trends across the globe.

Unique data

Over 290 proprietary datasets built on primary research and in-house methodologies

Human Expertise

Validated and analyzed by over 2,000 experts and sport industry specialists

Powerful AI

Enhanced by predictive analytics and machine learning tools within an advanced AI engine

1 k

Sponsorship deals

1 k

Media deals

1

Bidding deals

1

Competitions

1

Sponsor brands

1 k

Sporting calendar entries

Sector expertise

Industry intelligence

1.
2.
3.
4.

Secure partnerships

Make every sponsorship count by accessing the most comprehensive and actionable domestic and international sponsorship data and insights available.

Find the best partners, negotiate more effectively, and drive maximum ROI from every sponsorship agreement.

Gain a complete market view

Stay ahead with unparalleled insights into sports media rights, sponsorships, bidding, venue development, and fan engagement trends.

Unlock new opportunities, understand market
dynamics, and make informed decisions to expand your reach and revenue.

Outpace the competition

Access comprehensive, real- time data on competitor strategies, deals, projects, and financials.

Track competitor deals, evaluate their sponsorship strategies, and uncover new opportunities to position your brand as a market leader.

Drive fan engagement

Tailor your engagement strategies with deep insights into consumer preferences from proprietary surveys, driving higher fan loyalty and more impactful marketing campaigns.

Understand the preferences, behaviors, and engagement patterns of sports fans worldwide.

Platform

One subscription.
Endless value.

Access the data, tools, and insights to power every decision with one digital subscription. With flexibility built in, it feels like it was made just for you. 

Meet Ava, your AI research analyst

Finding answers shouldn’t feel like finding a needle in a haystack. Go from searching to acting on insight.

Powered agentic AI, Ava delivers trusted, personalized insights from within your subscription.

As your active partner, Ava orchestrates tools, triggers workflows, automates tasks, and produces business-ready outputs.

explore

Powerful solutions, built for you

Maximize impact with the depth and breadth of our industry-specific intelligence combined with a solution tailored to your role and workflow

Insights

Your content universe

Reports

Get instant access to industry deep dives and company profiles, packaged to fit with your requirements.

Webinars

Get unique insights directly from our analysts and experts with past and upcoming briefings.

Ready to explore the platform?