Description
This database provides historical volume data at the category level, providing insights into the value of specific consumer groups. It highlights a brand’s ‘share of mind’ within a category across various demographic segments, including age, education, region, and gender.
Data Characteristics
| Historical Start Date | 2011 |
| Data Coverage | 1,383,356 Records |
| Country Coverage | 10 Countries |
| Number of Companies in Coverage | 7,129 Brands |
| Collection Time | Daily |
| Lag Time | 1 Day |
| Point in Time Data | Yes |
| Data Forecasts | No |
| Proprietary Data | Yes |
| Taxonomies & Identifiers | Industry - GlobalData Proprietary; Themes - GlobalData Proprietary |
| Delivery Methods | FTP |
Get in touch about our datasets
Contact the team or request a demo to find out how our data can drive your business forward .
