Description
The Consumer Brand database provides historical company and brand performance data by country, category, and segment, measured in both value and volume. It offers comprehensive brand insights across 212 Countries, covering 46 sectors within 10 industries and approximately 236 categories. Users can explore and export data at various brand hierarchy levels, including Trademark Owner, Umbrella Brand, Brand, and Local Operator, facilitating in-depth analysis of market dynamics and competitive positioning. The database also includes price segmentation analysis, allowing assessment of brand performance across different price tiers. Data is available in local currencies with conversion options to USD and Euro, enabling global comparisons. By enabling exploration of brands by sector, category, and segment at both country and continent levels, the tool supports strategic decision-making and identification of market opportunities
Data Characteristics
| Historical Start Date | 2009 |
| Data Coverage | 250,188 Records |
| Country Coverage | 212 Countries |
| Company Coverage | Public & Private |
| Number of Companies in Coverage | 1,180 Companies |
| Collection Time | Daily |
| Lag Time | 1 Day |
| Point in Time Data | Yes |
| Data Forecasts | No |
| Proprietary Data | Yes |
| Taxonomies & Identifiers | Industry - GlobalData Proprietary |
| Delivery Methods | FTP |
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