Description
GlobalData’s Brands is a comprehensive database of companies and brands involved in sport sponsorship, from shirt sponsors and naming rights partners to official suppliers and backers. Clients use our powerful tools to analyze and capture brand activity by market sector, location, and sponsorship expenditure. All brands involved in sports sponsorship are tracked and highlighted, with every deal valued and analyzed. All deals have start and end dates, allowing clients to better understand the commercial landscape and plan their future activity.
Data Characteristics
| Historical Start Date | 2001 |
| Data Coverage | 70,690 Records |
| Country Coverage | 193 Countries |
| Company Coverage | Public & Private |
| Number of Companies in Coverage | 16,000 Companies |
| Collection Time | Daily |
| Lag Time | 1 Day |
| Point in Time Data | Yes |
| Data Forecasts | No |
| Proprietary Data | No |
| Taxonomies & Identifiers | Industry - GlobalData Proprietary; Company Locations - HQ |
| Delivery Methods | API |
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