Description
GlobalData’s Sponsorship Deals database allows clients to keep up to date with the latest deal announcements in the sponsorship sector or use powerful search tools to interrogate our archive of past sponsorship deals. Clients can gain a comprehensive view of the sports sponsorship landscape by tracking brand spend and activity to better inform sponsorship strategy. Clients can also track all key deals, map the commercial partners of all prominent rights holders, understand target brand strategy, and identify the ideal athlete ambassador for campaign planning.
Data Characteristics
| Historical Start Date | 1973 |
| Data Coverage | 356,930 Records |
| Country Coverage | 200 Countries |
| Company Coverage | Public & Private |
| Number of Companies in Coverage | 16,000 Companies |
| Collection Time | Daily |
| Lag Time | 1 Day |
| Point in Time Data | Yes |
| Data Forecasts | No |
| Proprietary Data | Yes |
| Taxonomies & Identifiers | Industry - GlobalData Proprietary; Company Locations - HQ; Themes - GlobalData Proprietary |
| Delivery Methods | API |
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