Trust and Transparency: TrendSights Analysis 2025
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
Trust & Transparency is at the intersection of the Comfort & Uncertainty and Sustainability & Ethics mega-trends. It explores consumer behavior through different life stages and its impact on buying choices.
As consumers grow increasingly skeptical, they’re looking for more meaningful, authentic reassurance and greater transparency about how products are made. The FMCG industry needs to take a proactive approach to building trust and strengthening its reputation, recognizing that credibility is earned through actions, not just messaging.
Scope
Nearly 50% of consumers globally find "artificially recreated ingredients" unappealing.
Consumers trust company reports about environmental impacts the most when it comes to trusting environmental/ethical claims.
Over half of the consumers are "always/often" influenced by health and nutrition, sourcing and ethics, and certification information on packaging
Key Highlights
- Consumers are more aware than ever of the pitfalls of social media, but it remains the predominant source of information, so brands must work on their engagement in these spaces.
- In the age of cancel culture, brands cannot risk being vague and must make a full, consistent commitment to their policies and practices.
- In light of cost pressures, brands must be shrewd about which information to make accessible to consumers.
- The Trust & Transparency trend has been critical to the recent boon of clean-label products, particularly in food, beverages, and personal care.
- Understanding the beliefs and values of target demographics constantly evolving due to geopolitical and macroeconomic factors is key to how brands approach trust and transparency.
Reasons to Buy
Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
Understand how new concepts and ideas fit into – or challenge – current consumer trends.
Gain insight and inspiration for innovation programs and new product development.
Pernod Ricard
Sky Organics
Applecrumby
iD Fresh Foods
Chick-fil-A
Marks & Spencer
Ulta Beauty
Tony's Chocolonely
Table of Contents
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745