Country Profile: Confectionery Sector in Hungary

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Hungary in the global and regional context 5

3.1. Hungary’s share in the Global and Eastern European Confectionery sector 5

3.2. Hungary compared to other leading countries in Eastern Europe 6

4. Market size analysis – Confectionery sector 7

4.1. Value and volume analysis – Confectionery sector in Hungary 7

4.2. Per capita consumption – Hungary compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Confectionery sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Chocolate 13

5.3. Market analysis: Gum 16

5.4. Market analysis: Sugar Confectionery 18

6. Distribution analysis 21

6.1. Distribution channel share analysis: Confectionery 21

6.2. Distribution channel share analysis: Chocolate 22

6.3. Distribution channel share analysis: Gum 23

6.4. Distribution channel share analysis: Sugar Confectionery 24

7. Competitive landscape 25

7.1. Brand share analysis by sector 25

7.2. Brand share analysis by markets 29

7.3. Brand share analysis by category 35

7.3.1. Chocolate 35

7.3.2. Gum 39

7.4. Private label share analysis 40

8. Health & Wellness analysis 42

8.1. Market size analysis by Health & Wellness claims 42

8.2. Market share analysis – Health & Wellness product attributes 43

8.3. Market size analysis – Health & Wellness consumer benefits 45

8.4. Leading companies in Hungarian Health & Wellness market 47

9. Packaging analysis 48

9.1. Packaging share and growth analysis by package material 48

9.2. Packaging share analysis by package material 49

9.3. Packaging share and growth analysis by pack type 50

9.4. Packaging share analysis by pack type 51

9.5. Packaging share and growth analysis by closure type 52

9.6. Packaging share analysis by closure type 53

9.7. Packaging share and growth analysis by primary outer type 54

9.8. Packaging share analysis by primary outer type 55

10. Macroeconomic analysis 56

10.1. GDP per Capita 59

10.2. Population and population growth 60

10.3. Consumer Price Index 61

10.4. Population breakdown by age 62

11. Consumergraphics 63

11.1. Consumption by Gender 63

11.2. Consumption by Age 64

11.3. Consumption by Education 65

11.4. Consumption by Degree of Urbanization 66

12. Methodology 67

13. Definitions 68

14. Appendix 79

15. About GlobalData 91

16. Disclaimer 92

17. Contact Us 93

List of Tables

Table 1: Volume share of Hungary in the global and Eastern Europe Confectionery sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Chocolate market by categories, 2011-2021 14

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15

Table 5: Value analysis of Gum market by categories, 2011-2021 17

Table 6: Volume analysis of Gum market by categories, 2011-2021 17

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20

Table 9: Brand Value and Volume – Confectionery sector, 2016 26

Table 10: Brand Value and Volume – Chocolate market, 2016 29

Table 11: Brand Value and Volume – Gum market, 2016 32

Table 12: Brand Value and Volume – Sugar Confectionery market, 2016 33

Table 13: Brand Value and Volume – Boxed Chocolate category 35

Table 14: Brand Value and Volume – Chocolate Countlines category 36

Table 15: Brand Value and Volume – Chocolate Straightlines category 37

Table 16: Brand Value and Volume – Molded Bars category, 2016 37

Table 17: Brand Value and Volume – Novelties category, 2016 38

Table 18: Brand Value and Volume – Other Chocolate category, 2016 38

Table 19: Brand Value and Volume – Bubble Gum category, 2016 39

Table 20: Brand Value and Volume – Chewing Gum category, 2016 39

Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 63

Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 64

Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 65

Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 66

Table 25: Market Definitions 68

Table 26: Category Definitions 69

Table 27: Channel Definitions 70

Table 28: Health & Wellness: Product Attributes-Food Minus 71

Table 29: Health & Wellness: Product Attributes – Free From 72

Table 30: Health & Wellness: Product Attributes – Functional & Fortified 73

Table 31: Health & Wellness: Product Attributes – Naturally Healthy 74

Table 32: Health & Wellness: Product Attributes – Food Intolerance 75

Table 33: Health & Wellness: Consumer Benefits – Health Management 76

Table 34: Health & Wellness: Analysis by Consumer Benefits 77

Table 35: Health & Wellness: Consumer Benefits – Performance 78

Table 36: Market Value for Chocolate – by category (Ft Million) 2011-2021 79

Table 37: Market Value for Chocolate – by category (US$ Million) 2011-2021 80

Table 38: Market Volume for Chocolate – by category (Million Kg) 2011-2021 80

Table 39: Market Value for Gum – by category (Ft Million) 2011-2021 81

Table 40: Market Value for Gum – by category (US$ Million) 2011-2021 81

Table 41: Market Volume for Gum – by category (Million Kg) 2011-2021 81

Table 42: Market Value for Sugar Confectionery – by category (Ft Million) 2011-2021 82

Table 43: Market Value for Sugar Confectionery – by category (US$ Million) 2011-2021 83

Table 44: Market Volume for Sugar Confectionery – by category (Million Kg) 2011-2021 84

Table 45: Components of change – by Market, 2015-2016 84

Table 46: Confectionery Sales Distribution in Hungary – by Markets (Ft Million), 2016 85

Table 47: Key Health & Wellness product attributes driving sales in Hungary (Ft Million) 86

Table 48: Key Health & Wellness consumer benefits driving sales in Hungary (Ft Million) 86

Table 49: Package Material (in Million pack units) 87

Table 50: Pack Type (in Million pack units) 87

Table 51: Closure Type (in Million pack units) 88

Table 52: Primary Outer Type (in Million pack units) 88

Table 53: Exchange Rates: (US$-Ft), 2011-2021 89

Table 54: GDP Per Capita (Ft), 2011-2016 89

Table 55: Population, 2011-2016 89

Table 56: Consumer Price Index, 2011-2016 89

Table 57: Age Profile (Millions of Persons), 2016 90

List of Figures

Figure 1: Hungary compared to other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 3: Per capita consumption in Hungary compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the Hungarian Confectionery sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Hungary compared to global and Eastern European average, 2016 12

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 16

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 18

Figure 10: Distribution channel share, Confectionery, 2011-2016 21

Figure 11: Distribution channel share, Chocolate market, 2011-2016 22

Figure 12: Distribution channel share, Gum market, 2011-2016 23

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 24

Figure 14: Leading brands in the Hungarian Confectionery sector, value and volume share, 2016 25

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 29

Figure 16: Leading brands in the Gum market, value and volume share, 2016 32

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 33

Figure 18: Private label penetration by markets (value terms), 2016 40

Figure 19: Growth analysis, private label and brands, (2011-2016) 41

Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 42

Figure 21: Value analysis by Health & Wellness product attributes, 2016 43

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 44

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 45

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 46

Figure 25: Leading companies in the Health & Wellness market by value, 2016 – Gum 47

Figure 26: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 47

Figure 27: Packaging share and growth analysis by package material, 2011-2021 48

Figure 28: Use of package material by markets (in pack units), 2016 49

Figure 29: Packaging share and growth analysis by pack type, 2011-2021 50

Figure 30: Use of pack type by markets (in pack units), 2016 51

Figure 31: Packaging share and growth analysis by closure type, 2011-2021 52

Figure 32: Use of closure type by markets (in pack units), 2016 53

Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021 54

Figure 34: Use of primary outer type by markets (in pack units), 2016 55

Figure 35: Relative comparison of countries based on PEST analysis 56

Figure 36: Hungary’s GDP per capita, 2011-2016 59

Figure 37: Population growth in Hungary, 2011-2016 60

Figure 38: Consumer Price Index, Hungary, 2010-2016 61

Figure 39: Age Profile, Hungary, 2016 62

Figure 40: Consumption of Confectionery by gender, Hungary, 2016 63

Figure 41: Consumption of Confectionery by age, Hungary, 2016 64

Figure 42: Consumption of Confectionery by education, Hungary, 2016 65

Figure 43: Consumption of Confectionery by degree of urbanization, Hungary, 2016 66

Figure 44: About GlobalData 91