United Kingdom (UK) Home Kitchen Textiles Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Kitchen Textiles report offers a comprehensive insight into consumer attitudes in the UK kitchen textiles market. The report focuses on overall kitchen textiles products and its four sub-categories: Kitchen towels, Oven gloves, Aprons, and Tea cosies. Consumer data is based on our 2026 UK kitchen textiles survey, using a panel of 2,000 nationally representative consumers.
Scope
Almost half of UK consumers have purchased kitchen textiles products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Tesco is the most popular retailer for purchasing kitchen textiles products, followed by Amazon and ASDA.
Key Highlights
Amazon holds the highest conversion rate in the overall kitchen textiles market followed by Tesco
A majority of respondents cited price as the driver of choice for their kitchen textiles purchases
Most kitchen textiles consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Amazon
Argos
ASDA
B&M
Cath Kidston
Design letters
Designers Guild
Dunelm
E-Cloth
Home Bargains
IKEA
Jamie Oliver
Kate Spade
Kitchen Pantry
Lidl
Morris & Co
Sainsbury's
Scion
Sophie Allport
Tesco
Ulster Weavers
William Morris
Table of Contents
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Figures
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