Retail Occasions: All Year Gifting Cards and Gift Wrap: Analysing Consumer Attitudes and Buying Dynamics

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The All Year Gifting Cards & Gift Wrap 2026 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes.

The proportion of consumers purchasing for all year gifting occasions has dropped in 2026, with those under the most financial pressure increasingly opting out of gifting altogether. This has led to a shift in behaviour, with shoppers concentrating spend on occasions they value most.

Scope

The UK All Year Gifting – Cards & Gift Wrap report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round cards & gift wrap market in the UK.

Key Highlights

More consumers are prioritising spend on birthdays and weddings in 2026

Secondhand gifting is becoming popular as a way for consumers to save money

More than half of consumers agree that promotions encourage them to purchase gifts earlier

Reasons to Buy

Understand which occasions consumers are buying cards & gfit wrap for this year, compared to previous years.

Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

Discover which retailers rank the highest among cards & gift wrap shoppers

Aldi
Amazon
Argos
ASDA
B&M
Boots
Card Factory
Clintons
eBay
Etsy
Funky Pigeon
Home Bargains
John Lewis & Partners
Lidl
Marks & Spencer
Moonpig
Morrisons
Next
Oliver Bonas
Poundland
Primark
Sainsbury's
Tesco
TG Jones
TK Maxx
Waitrose & Partners
WH Smith

Table of Contents

The Key Findings

Summary of Cards & Gift Wrap 2026

Key findings

All year gifting spend divided, as AB shoppers splurge while less affluent consumers opt out

Priority occasions are sustaining gifting spend despite softer participation

Improving gift relevance is key to reducing regifting and protecting spend

Trend insight – stores

Trend insight – online

Consumer Attitudes

Buying dynamics

Financial wellbeing

Gift spending

Financing occasion spending

Occasions bought for

Research

Prioritising spend

Perceptions of giving cards and gifts

Retailer promotions

Retailer ratings – Grocers

Retailer ratings – Non-food retailers

All year gifting statements

Social media

Secondhand gifting items

Secondhand gift recipient

Buying dynamics

Regifting dynamics

Cards & gift wrap

Buying dynamics

Attitudes towards cards & gift wrap

Cards & gift wrap

Cards & gift wrap recipient

Planned/impulse purchases

Occasions bought for

Retailer used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Frequency

Personalisation

Methodology, Definitions & Contacts

Table

Retailer ratings across key measures – grocers, 2026

Retailer ratings across key measures – non-food retailers, 2026

Products purchased secondhand by all year gifting secondhand shoppers, 2026

Category regifted by consumers that regifted an item, 2026

Retailers used – cards (overall), 2025 & 2026

Retailers used – gift wrap (overall), 2025 & 2026

Cards & gift wrap bought on impulse by cards & gift wrap shoppers, 2025 & 2026

Cards & gift wrap products personalised by cards & gift wrap shoppers, 2025 & 2026

Cards & Gift wrap (all occasions) recipient, 2025 & 2026

Retailers used – cards & gift wrap (all occasions), 2025 & 2026

Figures

All year gifting shoppers purchasing cards (2026)

Top five retailers among gift wrap shoppers (2026)

Channel usage by card & gift wrap shoppers (2026)

"Agreement with the statement ‘Promotions encourage me to purchase gifts earlier’

(2026)"

All year gifting shopper penetration, by demographic & region, 2024, 2025 & 2026

Financial wellbeing compared to last year, 2025 & 2026

All year gifting spending compared to last year, 2025 & 2026

How consumers financed all year gifting spending, 2025 & 2026

What occasions shoppers purchased for, 2026 & change on 2025

When shopping for gifts, what activities have you undertaken online over the past year, 2025 & 2026

Which occasions did consumers prioritise spend on and cut back on, 2026

Which occasions consumers believe they should give cards and gifts for, 2026

Which retailer did the best job of promoting all year gifting, 2026

Agreement & disagreement with statements about all year gifting, 2026

Which social media sites do you use, 2026

Did you purchase an item as a gift that you saw on social media, 2026

All year gifting secondhand purchase penetration by demographic, 2026

Reasons for shopping secondhand, 2026

Reasons for not shopping secondhand, 2026

Secondhand gift recipient, 2026

All year gifting regifting penetration, by demographic, 2026

Why consumers regifted an item/s, 2026

Why consumers did not regift the item/s, 2026

Who consumers regifted the item/s to this year, 2026

Cards (overall) penetration, by demographic, 2024, 2025 & 2026

Physical card (from a shop) penetration, by demographic, 2024, 2025 & 2026

Physical card (bought online) penetration, by demographic, 2024, 2025 & 2026

Electronic card penetration, by demographic, 2024, 2025 & 2026

Gift wrap (overall) penetration, by demographic, 2024, 2025 & 2026

Gift wrap penetration, by demographic, 2024, 2025 & 2026

Gift bags penetration, by demographic, 2024, 2025 & 2026

Gift wrapping accessories penetration, by demographic, 2024, 2025 & 2026

Agreement statements – Greetings cards are too expensive (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – Buying cards and wrapping is a waste of money, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – Buying a card online is less personal, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I am worried about the environmental impact of giving cards, (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2026, 2025 & 2024 overall

Agreement statements – I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2026, 2025 & 2024 overall

Research undertaken by cards & gift wrap shoppers, 2026

Card & gift wrap recipients – all occasions, 2025 & 2026

Cards & gift wrap planned/impulse purchases, 2025 & 2026

Retailers used – cards & gift wrap (all occasions), 2025 & 2026

What's driving retailer selection – cards & gift wrap, 2026

Consumers using each channel for purchasing cards & wrap, 2025 & 2026

Consumers using each store type for purchasing cards & wrap, 2025 & 2026

Consumers using each device for cards & wrap purchases, 2025 & 2026

Fulfilment options for card & gift wrap purchases made online, 2025 & 2026

Frequency of purchase, 2025 & 2026

Personalisation – overall cards & wrap, 2025 & 2026

Retail Occasions: All Year Gifting Cards and Gift Wrap: Analysing Consumer Attitudes and Buying Dynamics standard reports
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