Brazil Spirits Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2028
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Brazil Spirits Market Report Overview
The Brazil spirits market size was BRL86.9 billion in 2023. The industry will grow at a CAGR of more than 18% during 2023-2028. The Brazil spirits market research report provides a comparative analysis of the value and volume shares of Brazil against the Latin American and global spirits sectors.
Brazil Spirits Market Outlook 2023-2028 (BRL Billion)
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Additionally, the per capita consumption and expenditure of spirits in Brazil are compared to those in Latin America and other global levels. The report also compares Brazil’s spirits sector with the other leading countries in Latin America in terms of market share, growth, and competitive landscape.
| Market Size (2023) | BRL86.9 billion |
| CAGR % (2023-2028) | >18% |
| Forecast Period | 2023-2028 |
| Key Categories | · Specialty Spirits
· Tequila & Mezcal · Vodka · Whiskey · Rum |
| Key Cities | · Sao Paulo
· Rio de Janeiro · Belo Horizonte · Porto Alegre, · Salvador |
| Key Distribution Channels | · Food & Drinks Specialists
· Hypermarkets & Supermarkets · On-Trade · Convenience Stores · E-Retailers |
| Key Pack Material | · Glass
· Rigid Metal · Rigid Plastics |
| Leading Companies | · Companhia Muller De Bebidas
· Diageo plc · Engarrafamento Pitu Ltda · IRB Tatuzinho 3 Fazendas Ltda · Pernod Ricard Group |
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The report offers an overview of growth at a sector level and provides an analysis of ten categories. It also provides an analysis of the leading distribution channels and competitive landscape. Furthermore, it entails a percentage share (in 2023) and growth analysis (for 2018–28) of various pack materials.
Brazil Spirits Market Segmentation by Categories
Speciality Spirits was the Leading Category in the Brazil Spirits Market In 2023
The key categories in the Brazil spirits market are specialty spirits, tequila & mezcal, vodka, whiskey, and liqueurs among others. Liqueurs are forecast to register the fastest value during 2023–28. Furthermore, the per capita consumption of specialty spirits and vodka categories was higher in Brazil than both the regional and global averages in 2023.
Brazil Spirits Market Analysis by Categories, 2023 (%)
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Brazil Spirits Market Segmentation by Top Cities
Sao Paulo Emerged as the Largest Spirits Market in Brazil in 2023
The top cities in the Brazil spirits market are Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and Salvador, among others. Specialty spirits were the leading category in volume terms across the top nine cities in Brazil’s spirits sector in 2023. ‘Vodka’ was the second largest category by consumption across the leading cities in the country.
Brazil Spirits Market Analysis by Top Cities, 2023 (%)
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Brazil Spirits Market Segmentation by Distribution Channels
Food & Drinks Specialists was the Leading Distribution Channel in Brazil’s Spirits Sector in 2023
The key distribution channels in the Brazil spirits market are food & drinks specialists, hypermarkets & supermarkets, on-trade, convenience stores, and e-retailers. Hypermarkets and supermarkets had a significant share in the Brazil spirits market in 2023.
Brazil Spirits Market Analysis by Distribution Channels, 2023 (%)
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Brazil Spirits Market Segmentation by Packaging Material
Glass is the most used pack material in the Brazilian spirits sector with a significant share in 2023
The key packaging materials in the Brazil spirits market are glass, rigid metal, and rigid plastics. Both rigid metal and rigid plastics accounted for equal shares in the Brazil spirits market.
Brazil Spirits Market Analysis by Packaging Type, 2023 (%)
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Brazil Spirits Market - Competitive Landscape
Companhia Muller De Bebidas accounted for the highest share in Brazil’s spirits sector, in 2023
The key companies in the Brazil spirits market are Companhia Muller De Bebidas, Diageo plc, Engarrafamento Pitu Ltda., IRB Tatuzinho 3 Fazendas Ltda, and Pernod Ricard Group. Companhia Muller De Bebidas offers products in the flavored alcoholic beverages, liqueurs, and specialty spirits categories. The key brands offered by Companhia Muller De Bebidas are Cachaça 51, 51 Ice,Terra Brazilis, and Pirassununga among others.
Brazil Spirits Market Analysis by Companies, 2023 (%)
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Segments Covered in the Report
Brazil Spirits Market Category Outlook (Value, BRL Billion, 2018-2028)
- Specialty Spirits
- Tequila & Mezcal
- Vodka
- Whiskey
- Rum
- Others
Brazil Spirits Market Cities Outlook (Value, BRL Billion, 2018-2028)
- Sao Paulo
- Rio de Janeiro
- Belo Horizonte
- Porto Alegre
- Salvador
- Others
Brazil Spirits Market Distribution Channel Outlook (Value, BRL Billion, 2018-2028)
- Food & Drinks Specialists
- Hypermarkets & Supermarkets
- On-Trade
- Convenience Stores
- E-Retailers
Brazil Spirits Market Packaging Material Outlook (Value, BRL Billion, 2018-2028)
- Glass
- Rigid Metal
- Rigid Plastics
Scope
– Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
– Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
– More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.
Key Highlights
Per capita consumption of spirits in Brazil was higher than regional level, but lower than the global level in 2023.
The per capita consumption of specialty spirits was higher in Brazil than other spirit categories in 2023
Food & drinks specialists was the leading distribution channel in the Brazilian spirits sector, with a value share of 33.9% in 2023
Companhia Muller De Bebidas accounted for a value share of 10.8% in 2023
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes the country’s economic summary, labor market, and demographic trends.
Diageo plc and Engarrafamento Pitu Ltda
IRB Tatuzinho 3 Fazendas Ltda
Pernod Ricard Group
Davide Campari-Milano N.V.
101 DO BRASIL INDUSTRIAL LTDA
Stock Spirits Group
Bacardi Limited
Table of Contents
Table
Figures
Frequently asked questions
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What was the Brazil spirits market size in 2023?
The Brazil spirits market size was BRL86.9 billion in 2023.
-
What will the Brazil's spirits market growth rate be from 2023 to 2028?
The Brazilian spirits market will grow at a CAGR of more than 18% during 2023-2028.
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Which was the leading city in the Brazil spirits market in 2023?
Sao Paulo was the leading city in the Brazil spirits market in 2023.
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Which was the leading category in the Brazil spirits market?
Speciality spirits was the leading category in the Brazil spirits market in 2023.
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Which are the leading companies in the Brazil spirits market?
A few of the leading companies in the Brazil spirits market are Companhia Muller De Bebidas, Diageo plc, Engarrafamento Pitu Ltda., IRB Tatuzinho 3 Fazendas Ltda , and Pernod Ricard Group.
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