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I use GlobalData in my daily workflow, it is a great platform and provides us access to Mexican data that we have struggled to find elsewhere. We really appreciate the tutorials and support we have received from our Customer Success Manager. She is very experienced with the platform and every time we come with questions she has the solutions. The service is excellent, your team always go above and beyond for us and will attend to our emails in the shortest time possible.

Your COVID-19 information is really great. The Webinars, Databases, Newsletters, etc. have been very valuable. They have supported us in adjusting both our short and long term plans.

I just want to congratulate you, you have been helping us grow our company day by day.

Consumer Insights Analyst Mexico, Griffith Food Mexico

“For us at Carlsberg, Global Data provides an expansive and varied knowledge resource that covers the most up-to-date analysis of our category, across every market we operate in and through an intuitive accessible portal that works for everyone. Global Data’s content is used as a trusted, foundational input to many elements of our work from forward looking trends and foresight, commercial performance tracking through channel understanding. Used both as validation and inspiration, we greatly value Global Data’s keen expertise and industry knowledge.

Global Data has become a recognised and trusted input to our channel and consumer trends knowledge base. It has been their ability to help us apply these trends tailored to our category, brand portfolio and consumer segmentation that’s been especially impactful. Developing a channel segmentation with Global Data, helping us to understand where growth opportunities were strongest, before and during the COVID crisis has been very important. And special mention should be made of Global Data’s ongoing COVID coverage overall. From consumer and channel impacts to category analysis and commentary, we’ve greatly valued these inputs as we navigate our way through the crisis.

Have used less than we would have liked to, budgets and COVID to blame for that. But as mentioned previously, the consumer trends has been a major win for us at Carlsberg, as we now have a global, regional and market view of the key drives of emerging consumer behaviours. This framework is truly embedded across the business, functionally and geographically.”

Vice President, Carlsberg
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