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Case Studies
NewOTAs’ Influence on the Travel Industry – Case Study
OTAs’ in the Travel Industry Report Overview The OTA market value was $764.69 million in 2023. The proliferation of the internet and the increasing demand for personalized travel experiences will drive the market to grow at a CAGR of more than 12% from 2023 to 2027. The United States is the largest revenue contributor, accounting for over 46% of the global OTA market in 2023. The tourism sector in the US is on an upward trajectory owing to the rising...
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Case Studies
NewJust Salad – Success Case Study
"Success Case Study: Just Salad" is part of GlobalData's Successes and Failures research. It focuses on a brand that is effectively improving the cultural significance of reusables in foodservice. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch. Just Salad is a fast-casual restaurant concept most renowned for its reusable bowl, which customers can purchase for $1 and receive a free topping with every...
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Case Studies
NewK-märkt – Success Case Study
"Success Case Study: K-märkt—How a Small Restaurant Chain Was Acquired by a Leading Foodservice Provider by Minimizing Food Waste" is part of GlobalData's Success & Failure case study series. K-märkt was founded in 2014 by chef Hanna Normark, pastry chef Daniel Roos, and waiter Jens Dolk. The founders had the idea to source local ingredients in Sweden close to their expiry date and use them in buffets. For the sustainable business concept to work, there is no set menu. Instead,...
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Case Studies
NewSubscription Travel Platforms – Case Study
Subscription Travel Platforms Report Overview The subscription travel platforms report analyzes the importance of travel subscription platforms across multiple sectors within the tourism industry, including airlines, hotels, and online travel agents (OTAs). The report also includes market trends, opportunities, and challenges subscription-based travel platforms endure in the tourism sector. The basic premise of a subscription model is that customers are not just seen as one-off sales but as a long-term investment and recurring revenue model. A few companies integrate subscriptions...
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Case Studies
NewArctic Expedition Cruises – Case Study
Arctic Expedition Cruises Report Overview Expedition cruising refers to a way of exploring far-off and remote places where it is difficult to go by traditional modes of travel. In the last few years, there has been an increase in expedition cruises owing to the expansion of transportation networks and the establishment of sea routes. Expedition cruises in the Arctic allow tourists to witness and experience wildlife and nature adventures. It includes ecological and sustainable tourism, but there is also a...
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Case Studies
Ski Travel – Case Study
Ski Travel Report Overview The growing popularity of skiing as entertainment and increased disposable income are driving demand for high-quality ski resorts. Furthermore, the expanding trend of adventure tourism and winter sports is fuelling the market growth. American ski resorts garnered a record-breaking 64.7 million visits during 2022-2023. In 2022, there were 6,000 ski resorts located in 68 nations. Millennials and Gen X are seeking adventure travel such as hiking, skiing, and mountain biking. The ski travel report analyzes the...
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Case Studies
Digital Printing – Packaging Case Study
"Packaging Case Study: Digital Printing" explores how digital printing is being utilized by a wide range of brands across all of consumer goods to better align with the rise of Individualism & Expression as a consumer demand. Digital printing is a non-analogue printing technique allowing for short-run, non-linear prints onto a variety of substrates with high definition. Over the last decade digital printing has grown closer to being a viable replacement to mainstream printing methods
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Case Studies
FreshToHome – Success Case Study
"Success Case Study: FreshToHome" is part of GlobalData's Success and Failure case study series. FreshToHome started as direct-to-consumer business offering preservative-free meat, seafood, and fish in India. It has grown to supply over 2,000 certified fresh and chemical-free seafood, meat, and poultry products to millions of subscribed customers. According to the brand, this is considerably more efficient than a typical fresh meat and seafood supply chain, as it cuts out the middleman.
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Case Studies
Salad and Go – Success Case Study
"Success Case Study: Salad and Go—How the Brand Became One of the Fastest-Growing Emerging QSRs in the US" is part of GlobalData's Success and Failure case study series. Salad and Go is a drive-through restaurant chain founded in 2013 by Daniel Patino, Roushan Christofellis, and Tony Christofellis in Arizona. It offers a variety of on-the-go menu items, including salads, wraps, soups, and house-made drinks. According to the brand, the ingredients for the menu items are sourced locally to maintain a...
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Case Studies
Hyper-Specificity in Product Positioning – ForeSights
"ForeSights Case Study: Hyper-Specificity in Product Positioning" analyzes the emerging trend where consumers are seeking highly-personalized and specific product claims. It can be described as a tool to build brand loyalty and present the authenticity and history of products. In the ubiquitous mass-market, where many products became standardized, a rising number of consumers are looking for more authentic goods with hyper-specific claims. To make purchasing decisions easier and justify one’s choice, buyers want to know more about the goods they...